In the afternoon, the clouds disperse and the rain stops, and a rainbow quietly appears in the east, hidden behind the skyline of high-rise buildings.

Although it was hidden, it was still discovered by sharp-eyed people. Some people raised their heads, and more and more people stopped to look at the sky and raised their mobile phones.

The so-called rainbow is actually a part of the solar image formed by the reflection of sunlight from moist air. As long as the air is clean and humid, the clouds are not too high or too low, and the sun is neither high nor low, it can be seen in the direction facing away from the sun.

Yes, it takes a bit of luck to see a rainbow. This is especially true for many urbanites, either the air is too dirty and there is no rainbow, or they stay indoors and can't see, so everyone is so surprised and happy.

Seeing such a scene from afar, Atletico Madrid stopped the ferry with a smile, raised his Bee C4 mobile phone, and pointed it at the eastern sky.

He didn't rush to press the shutter, just held his phone steadily and pointed it in the north-east direction, waiting patiently. It's too boring to just shoot rainbows with those people forever, and he wants more. The rainbow appears in a very clever position, with dark clouds that have not yet dissipated, and urban high-rises in front of it that reflect the sunlight, but it lacks a moving element.

The thunderstorm at noon caused many flight delays, and now that the clouds have cleared, it is a good time for planes to take off and land, and there will inevitably be a large number of planes in and out of the airport in a hurry, and he just needs to be patient.

Without making him wait too long, soon a blue-bellied Boeing 737-800 plane took off and appeared in the frame of his phone. Atletico adjusted his posture slightly, and when it flew to the middle of the rainbow bridge, he decisively pressed the shutter button to record this wonderful moment.

The picture froze, and he smiled with satisfaction. His arms are stable enough, and there are no issues with the exposure parameters, and the photo is quite good. While the device's sensor specifications limit image quality, the good composition makes up for it, and it's still an excellent shot. After some software beautification, the overall effect is comparable to the commercial pictures sold by professional photographers. The retouched photo was sent to the scarf along with the original picture, and the attached text named the owner of the plane @Ludao Airlines said that he wanted to sell the picture, and Atletico Shi Shiran withdrew from the scarf.

Behind him, Zhang Xuyao, who came to rub the car, felt the phone in her hand tremble twice, unlocked it and looked down, and then saw the scarf that Atletico had just issued, and she couldn't help laughing out loud for a while.

"What's wrong?" asked Atletico back.

The latter did not hide it, lit up the photo on his mobile phone, and asked bluntly: "Brother, are you really good at doing this?"

"What's the problem?"

"Why is there no problem?" Zhang Xuyao was full of depression, "You are the third god of the rich list's 'three horses and two kings', you will actually come to the door to sell photos like ordinary photographers, do you want identity and face?"

"It's just a small interaction, don't over-read it. Isn't it that I deliberately marked the price of 1 yuan, wait a minute," Atletico Madrid glanced at the phone, picked it up and shook it, and said with a smile: "You see that the Luhang is simply more, and the 1 yuan reward has already been called." ”

In this way, he sent a new scarf: "@鹭岛航空, the deal is made, you can use that photo as you like." Attach a screenshot of the payment. ”

Atletico Madrid has 200 million fans, and although most of them are not very active, there are still tens of millions of live fans left. Even though it's afternoon working hours, tens of thousands of people still read the scarf for the first time, and the number of comments soon exceeded 1,000. And the three comments with the most likes are, in order, "Look at other people's reward data, it's uncomfortable [crying]", "Those with odds are all on the Apple side, right? Apple users are really entrenched, and the payment rate is a cut higher", "I feel sorry for my competition, and I was slaughtered by the chef!"

Atletico Madrid is the Guinness World Certified Most Blogged, active content production, and a reputation that brings him a huge amount of tipping income. From Lu Hang's tip, there are more information from other netizens on his scarf account. Atletico Madrid "didn't notice it for a while" and exposed his scarf income, which was soon discovered by sharp-eyed netizens, and the comments at the bottom quickly crooked, and they all ran to pay attention to his personal income. Although it is only the tip of the iceberg, everyone is still discussing the hot ground.

Teacher Xiao Zhang quickly saw this picture, and naturally saw the comments under the scarf, and finally understood the other party's intentions. Feeling that she had finally grasped the key, she raised her head and raised her wrist to praise: "Brother, you are still amazing, this routine is simply invisible!"

Hearing the other party's praise, Atletico refused to admit it and sighed, "What's the routine?"

"Xiang Zhuang's sword dance is intended for Pei Gong, and Atletico sells photos, obviously going to Apple!"

"Is that what you think?" Atletico ignored the other party, started the shuttle bus, and drove towards the Bee Convention Center not far away.

In April, the annual BPA Bee Partner Conference was held, and he had a thick stack of report cards to share with his partners.

As the founder of "Yaophone Yaophone", Zhang Xuyao is also one of them and is qualified to attend the lecture. Of course, for her, the biggest significance of participating in BPA is actually those new products that are difficult to see elsewhere, black technology exhibitions, and performing stars every day.

"Did I say the wrong thing?" Zhang Xu Yao was puzzled, and whispered to herself, the last time she took the "Lotus Leaf Chenglu Picture" to ridicule the lack of Huawei P10 oleophobic layer, it was you, and this time the scarf selling picture satirized the "Apple Tax" or you, it is completely in the same vein!

After thinking about it, she said tentatively: "Other platforms haven't done this, but Apple has to bite even a mosquito leg, so it should be ridiculed fiercely!"

Apple has recently become popular again on the Internet, but it has been greeted with a lot of scolding.

However, they notified the major social and content sharing platforms, asking them to connect the "appreciation/tipping" function to IAP (In App Purchase) to share revenue with Apple. Even though most of the self-media big Vs like the iPhone and are optimistic about Apple, once the other party makes it clear that the car is sold to grab money from their own pockets, the big Vs still show resistance. Then, as it should be, the "30% Apple tax" quickly replaced the "5% Qualcomm tax" and became synonymous with the new overlord clause in the IT field.

In fact, Apple updated its store rules as early as last year, treating "appreciation/tipping" as an in-app purchase and requiring app developers to connect it to Apple's IAP, but there are too few developers who follow the rules, and most content platforms choose to turn a blind eye. Apple waited for almost a year, and it couldn't bear it anymore, so it started a one-size-fits-all approach of "if you don't change it, you will be removed from the shelves". Only then did the developers take action and released updates one after another, either turning off the "tip" or accessing the Apple IAP, which made those network anchors and well-known bloggers feel the "pain of policy switching".

Although the live broadcast platform is in a trance, the single-day flow cannot be compared with popular mobile games, let alone those cold knowledge sharing platforms?

Compared with hundreds of millions of in-game purchase revenue, tip income is just a mosquito leg that is not worth mentioning, and Apple's behavior of asking for a share of the tip is really unsightly.

Hearing her words, Atletico Madrid spoke: "The situation is different, Apple asks for a reward share, but it has to be collected, and other platforms don't do it, but they dare not accept it." ”

"Ah!" Zhang Xuyao was stunned for a moment, and after thinking about it for a long time, she still couldn't understand the cause and effect, so she had to admit her mistake in a low voice: "Brother, I was wrong! Are you good with me?"

Atletico rolled his eyes, "I can't even see through, what are you still doing in the BPA? ”

"I'm not young and ignorant," Zhang Xu Yao pretended to be tender and pointed at each other, "Besides, I have a good habit now!"

A few months ago, Zhang Xuyao was sued in a U.S. court by a transgender rights group for "participating in the design" and holding a stake in Yaophone, demanding a ban on sales and a fine. In the face of troublesome transnational lawsuits, the actual operating company of Yaoji chose to shrink its head and pretend to be a turtle, pushing the matter on Zhang Xuyao's head, and the two parties terminated the contract to cancel the product line of Yaoji. This company used to be in the Android camp.,I feel that life is not good so I ran to the bee camp.,Yaoji is just their test of the waters.,Although the sales are not bad.,The money is earned by the bees who are responsible for design and sales.,They have long had the idea of splitting up.,This time it's just taking the opportunity to attack.。

They are the "Internet celebrity factory" in the mobile phone industry, and the number of "stars/Internet celebrities" they cooperate with is nearly 100. In this way, Zhang Xuyao was miserable, and the operating company could temporarily give up the American market, but Mr. Zhang could not bear the lawsuit for a long time. In the end, Tang Jiayi couldn't stand it, and lent her money to acquire Yaoji-related businesses, so that she could truly become the owner of her own brand, and introduced her to public relations experts and senior lawyers, successfully surviving the crisis, which is why Zhang Xuyao received a BPA invitation letter.

Seeing her put on a good posture, Atletico had to explain: "Apple had to do it because the situation has changed." ”

Because of the excellent hardware design and effective system operation, the actual service life of Apple iOS devices is much longer than that of Android devices. Coupled with the relatively high price, the tendency of Apple users to change phones is significantly lower than that of Android/Android users, which is reflected in the market, that is, the market share is no longer what it used to be, and it has begun to shrink gradually, only the number of holdings is increasing. After the initial period of excitement, the iPhone/iPad is gradually becoming less attractive to domestic users, and the mainland market share has dropped below 10%, ranking sixth. Fortunately, there is a terrifyingly large number of holdings, and they can still make a lot of profits through the app store share.

As a result of Apple's increased focus on store revenue, it has stepped up its crackdown on various "tax evasion".

In fact, dissatisfied with the 30% share and the long account period, there have been developers trying to bypass Apple's IAP, and the "cat-and-mouse game" between the two sides has existed for quite some time. Developers have used methods such as sneaking updates after review, virtual currency recharge, page jump payment, payment QR code, etc., to circumvent Apple's IAP, and the latter did not turn a blind eye, holding high the stick of rules to find that one was removed from the shelves. However, there are many developers and few Apple auditors, who usually only keep an eye on the top apps and turn a blind eye to sneaky small and medium-sized companies.

However, last year, the two leading apps of WeChat and Alipay took the lead in raising the "anti-flag", and Goose Factory and Ali successively launched "mini programs" to encourage developers to make micro applications to embed the two popular ones and share users and payment channels with them. This kind of behavior of creating an ecological closed loop will obviously threaten Apple's control of the iOS platform, and in order to safeguard its expected interests, Apple chose to resolutely defend it, which caused this turmoil.

Of course, it may also be because the live broadcast company is too high-profile, bragging about how much water they have and how much money their anchors make, which has finally attracted the attention of American fathers, and will lead to chopping meat back to eat. ”

Zhang Xuyao nodded, "Understood." What about other platforms? Brother, why don't they dare to take money?"

"I don't dare to accept it, naturally because the competition is too big and I am afraid of driving users to other platforms. But in terms of revenue scale, Apple's Appstore is the first unshakable, followed by Google GooglePlay, whose revenue is only about half of the former, then our BeMart, and then those Android distribution platforms. ”

"Whether you admit it or not, Apple's appstore is the de facto industry leader, and other stores can only follow suit, and then have a slight discount, and they will never dare to be truly equal to Apple. For example, the industry practice of in-app purchase is divided into 37 points, that is, after the Apple AppStore was pioneered, GooglePlay, ART Bee Store, and major Android stores in China followed suit, and they also maintained 37 points. On top of that, major stores have launched various benefits, such as the award-winning development that Microsoft and we did in the early days, and the ladder sharing policy that we are still doing. ”

In order to attract developers, Microsoft can be said to have done everything they can, first engaged in a prize-winning development, and encouraged developers to make 10M with physical and cash prizes, which was strategically abandoned by Microsoft, and this policy naturally ended without a problem. However, the "25,000 yuan" version of Bee Cottage is still very popular, attracting a large number of second- and third-tier applications to settle on the Bee platform.

"That's not right!" Hearing him say this, Zhang Xuyao immediately retorted, "How can I hear that many games are divided into fives?"

"Of course I know that, only exclusive franchise games will be split fifty-fifty. That money is actually two parts, 30% of the platform commission, and 20% of the publicity and promotion fee. And there is usually a guarantee clause, and the developer will not suffer. ”

"To sum up, Apple temporarily occupies an absolute advantage, with ten years of accumulated high-quality users, and is not afraid that those developers will not comply. The Android platform is large and scattered, and various platforms compete with each other for developers and users, and they dare not engage in this kind of thing that offends people but does not have much benefit. The same is true for the bee platform, now is the time to accumulate word-of-mouth and develop users, and we can't worry about these 'mosquito legs'. ”