Chapter 1157: It's Not Valuable
And this, in fact, Yang Fan has to admit it very painfully, and it is not entirely people's fault.
There are so many problems, and some Chinese people are really used to it.
As far as the negative news of the luxury brand some time ago is concerned, Huaxia has already begun to boycott this brand everywhere.
As a result, people carried out various promotional activities, which really caused many Chinese people to rush to buy.
Has your self-esteem been eaten by dogs?
And this kind of behavior, Yang Fan is really a little incomprehensible.
Why is a famous brand a famous brand? It is because this kind of brand represents a kind of identity and a kind of status.
The specific effect is that if you take out the product of this luxury brand, others will immediately look up to you as soon as they see this luxury product.
At the end of the day, a brand is about vanity. Some brand-name products are really good, but in the final analysis, in terms of workmanship, they may not be much higher than Huaxia's high-imitation products.
Product quality is the foundation, but something that costs 500 will be sold for 50,000 in the end. This is the brand effect caused by vanity.
This foreign brand is discounted, and it is not impossible for you to buy it back at a low price. But what the hell are you going to take out?
It's good to take it out and meet people who don't know how to do it, but when you meet people who know how to do it, you will immediately know that you are a superficial person without a little national pride.
For the vast majority of people, deliberately wearing a name brand outside is to make others look high. But if you wear this brand out now, people will treat you like scum.
Even if you save a lot of money, the brand effect becomes negative. Do the math yourself, is it really worth it? Actually, it's better to buy some high-quality imitation products from other brands.
But on the contrary, there is really a person with that brain. Obviously, the whole country is boycotting, and as soon as he heard that other brands were discounted, he immediately ran over desperately to buy frantically.
First of all, the situation of his complete lack of national pride was exposed.
Secondly, in fact, it is really brain watts, and what he does does not benefit him at all.
People here don't take Huaxia in their eyes at all, and they insult unscrupulously. As a result, even if it is boycotted, as long as the price is reduced, the market vitality will be restored immediately.
It is just that some people who have no national pride at all are spoiled by such a problem.
Those luxury companies abroad dare to speak like this because they know it clearly. Your race is too inferior, as long as there is a cheapness, you will immediately be completely shameless, and take advantage of it without considering the consequences.
Yang Fan doesn't think that the Chinese people are like this, in general, there are black sheep in any group.
But in the final analysis, Yang Fan looked down on the person who did this kind of behavior except that he didn't do it himself. In fact, what Yang Fan can do is really very little.
In order to cooperate with the publicity, in fact, Yang Fan, Xiao Yuran, Bai Xiaoyue, Liang Fei, and Liu Yan also jointly called on the Chinese people not to be looked down upon by foreigners because of a little cheapness at a press conference.
However, the final effect is actually limited.
Judging from some follow-up reports, this kind of scum who has no national pride at all and has a negative IQ is actually no longer a minority.
Yang Fan really couldn't help but wonder, have you really been kicked in the head by a donkey these people?
The value of a brand's products lies in 5% of its own value and 95% of its brand effect.
The price gap between brand products and high-imitation products, which are also superior to use, is about ten times.
Even if it is really such a luxury product, 50% of the brand effect has disappeared, or even become a negative effect. If you take such a luxury out to meet people, you will be looked down upon.
Not to mention a discount, it's not worth it. Is your image in other people's minds so worthless?
Could it be that so many people really don't have any IQ at all, and they can't even understand this?!
Yang Fan couldn't figure it out, but what he could do had already been done.
There is really someone who still wants to do this kind of behavior, except to look down on him, Yang Fan really has nothing to do.
Yang Fan really rejects that kind of behavior of worshiping foreign countries, but the actual situation is that in many fields, our Huaxia has indeed not been thoroughly developed.
The soundness of the legal system is one thing. At the same time, the scientific and technological content of some domestic manufacturing industries is indeed worse.
As for the cosmetics industry, I have to say that there is indeed a gap with some top foreign brands.
This is also something that can't be helped, when those foreign cosmetics companies began to rise, our Huaxia was still in the stage of lagging behind the world under the blind leadership of the Qing government.
Without at least 100 years of development time, it is inevitable that many fields in China will be somewhat backward.
In such a situation, it is useless to regret it. History has become like this, and it is impossible to change history.
What the new generation of capable people in China can do is to speed up their own development and quickly shorten the gap with the world.
In recent years, the development of China is obvious to all. In many of the more important fields, it has almost developed to the top level of the world.
But at the same time, the development of the cosmetics industry is actually a bit unsatisfactory.
Cosmetics is a profiteering industry, everyone knows this.
With the development of the times, many talented people in the field of Huaxia have begun to participate in the competition in the cosmetics industry.
But at the same time, it is indeed a bit lacking in core competitiveness.
If you use cosmetics to engage in the form of sales and direct sales, you can still make some money.
However, it is not so simple to surpass the international development achievements of hundreds of years in terms of effect.
Especially in fact, in fact, foreign companies have long been eyeing this big cake in China.
At the stage when Huaxia Cosmetics Company did not develop any core competitiveness at all, and in that era, in fact, the whole country was somewhat unbounded to curry favor with foreign companies.
In such a situation, many cosmetics companies that could have been competitive in China have actually been acquired by foreign companies very early.
It seems to be a very people-friendly Chinese brand, but in fact, it has often become the background of foreign companies.
This is definitely not an isolated case.
There is no way, it is true that the development is slow.
Even in these years, Huaxia cosmetics still haven't had time to complete this step of rising.
In fact, it's a pity. Xiao Jieyu's wish is to promote this step, so that Huaxia's high-end cosmetics have the opportunity to enter the international market.