The children's attention is transferred quite quickly, and they are dancing excitedly with the tune just now, but when the equipment is empty, they are specially playing the children's dance highlights, and the little ones have no interest in dancing, and then the big sister Zhizhi got up, and shouted and shouted to see the "doctor". Romance debuts

When Zhang Xuyao returned to the lawn, the giant screen tablet she had just used as a practice mirror was moved and placed in front of the little guy, and "Dr. Bee Children's Edition Season 2" was played.

This tablet is actually a bee tablet with an enlarged version of the facelift, and it also uses a butterfly screen with an increased yield rate and a large increase in production capacity, although the latter's reflective screen is a little embarrassing in low-light scenes such as VR, but it feels good to use in outdoor scenes like now. Although the picture quality of the butterfly screen is not as good as that of the regular screen, there is no problem in coping with cartoons.

Although tablets have become an important consumer electronics category, their sales volume has been sluggish after nearly 200 million units, or one-sixth of smartphones.

As the saying goes, when you are poor, you have to think differently, and tablet manufacturers have launched many innovative products to try to please the market. In addition to the pursuit of faster, thinner, narrower, and longer battery life like mobile phones, manufacturers have also brought innovative products such as call tablets, morphing/mixing tablets, giant screen tablets, and x86 tablets.

In order to follow their rivals, bees also developed these new products, but most of them failed like the imitators. Only in the giant screen tablet, especially the giant screen tablet above 24 inches, has made great achievements, because they can be used as a substitute for the electronic whiteboard to join the bee digital classroom package.

Compared with other classroom solution providers, Bee not only has richer and more useful content, but also has very conscientious pricing, and can also develop specific features and content according to needs, so the promotion of digital classrooms is quite smooth, unless it encounters an eye-opening death asking for money, and is rarely artificially set up obstacles.

In the final analysis, the biggest difference between Bee and other peers is that its main business is not here, and it is natural to tolerate the long-term low-profit or even non-profitable operation of the education business, because it can gain from other aspects. For example, the VR of Bee Mirage has been able to put on the cloak of charity and education, and it is obviously much easier to talk about VR with museums and well-known scenic spots because of the addition of digital classrooms in the form of distance teaching, remote visits, virtual real-life activities, and the opening of a relationship with young people to walk with their dreams.

Although this will take up a lot of manpower and material resources, and even cause large losses, it is to buy a future for yourself.

This is also a traditional trick in the software industry, Microsoft, Adobe and other large software companies have projects to provide free educational and student software to schools and students, in order to cultivate the habit of use as early as possible, so as to expand the potential user base.

The same is true for the education business group within the group, and the results are evident, as the number of partner schools gradually expands, the number of student users of Bee is also increasing rapidly, and the income from other items is also significantly increasing.

Even the "application problem madness" "Dr. Bee" has become a strong IP because of countless abuses, as evidenced by the number of pirated teaching aids and copycat software in the name of doctors.

The favorite thing to do in the doctoral group, which emphasizes the application of knowledge, is to convert the application problems in the teaching aid workbook into short stories and small paragraphs, and put them in their cartoons, just hoping to see user testimonials such as "Fortunately, I remembered the xx incident of drbee, otherwise I really wouldn't have solved this problem!".

However, the doctor who appeared on the screen in front of Zhang Xuyao said something like this: "So the mobile phone signal is actually invisible light, and it will not be dangerous to the human body, Xiaomei's wifi allergy just doesn't want to go out to school." ”

"Big brother, can your children know what a mobile phone is and what wifi is?"

Atletico shrugged, "Of course they don't know what wifi and mobile phone signals are, but mobile phones really know it." Little Sugar Candy, which is the mobile phone?"

The little boy turned to look at his father, impatiently tapped on the mobile phone he was holding in his left hand, and then turned to watch his cartoons again, and from time to time he communicated with his sister and brother next to him in baby language. Although they have a lot of common words, the sister and brother still prefer to babble and shout in their daily conversations, and they can obviously get each other's meanings.

"Actually, this plot is not for children, but for parents who accompany them, and everyone is responsible for sweeping away anti-intellectual rumors. ”

"Cut, it's not because you sell mobile phones and mobile phone cards!" After complaining about someone's behavior of putting gold on his face, Zhang Xuyao looked at the screen again, "This cartoon is not over yet, isn't it already the longest animation that has surpassed the blue cat, are you still not satisfied?"

"The doctor finally has a strong IP trend, and the bee naturally has to work hard to make it finish, otherwise the bee anime will become a bad animation alliance. ”

The blue cat, which was once a limelight, because it was defeated by the Pleasant Goat and Xiong Da, especially direct competitors such as Dr. Bee, has been filmed dead on the beach, and the company stopped the animation production in order to avoid bankruptcy, and changed to transform IP licensing to make a living.

However, although Blue Cat is famous, it is not a popular strong IP, and it is difficult to sell it at a good price.

In the past few years, "IP" has been mainly regarded as an abbreviation for Internet addresses, and the news also says that "the number of IP addresses in the world is running out" and so on. As a result, IPv6 has been advancing tepidly and slowly, and it seems to have no effect except for the phenomenon of "address drift" that is becoming more and more sung in life, and it is still the sun hanging in the sky.

However, the IP that is now hung on various media has become an abbreviation for intellectual property, and specifically refers to the situation of authorized adaptation and peripheral development in this field, which is actually a kind of recognition value change.

Swept by the tide of IP, not only hits, dramas and games have been adapted into movies, but even famous songs such as "You at the Same Table" and "Gardenia Blossom" have been expanded and stretched into feature films, and it is not difficult to understand why Xinhua Dictionary and the love story of the milk tea sister were registered and planned to be put on the screen. It doesn't matter if the story is wonderful or not, the key is to be famous, so that at least tens of millions of publicity and promotion costs will be saved.

However, netizens have been looking forward to it for a year, but they still haven't seen the legendary dictionary movie and milk tea movie. Obviously, being unfamous is definitely a weak IP, but being well-known is not necessarily a strong IP. In fact, the concept of strong and weak IP is a bit like a gambling stone, strong IP is a good material with a good appearance and good condition, and the latter is a brick material that looks like an ordinary stone. Although no one can be sure that there is a beautiful jade in it at the moment of cutting (product listing), most people still prefer the less risky former, and compete for all kinds of pursuits, and disdain the brick material, unless that person is Luo Tianshang Immortal Chen Taizhong or other anomalous people.

In terms of the trade-off between strong and weak IPs, Bee Film and Television did not hesitate to choose the latter, and basically did not participate in the competition for well-known IPs.

However, there are not many people who are surprised by this, for no other reason, everyone has long been used to it, Bee Film and Television has the nickname of the Bad Film Alliance in the industry, and everyone knows that Boss Ma loves to collect rags.

And even if they want to grab the premiere or adaptation rights of well-known IPs, people may not necessarily agree, for fear of being involved with Bee Film and Television, which will lower the high and tall coercion.

As we all know, in recent years, the annual output of TV dramas across the country has been more than 15,000 episodes, but so many domestic TV stations can only digest about 8,000 episodes of TV dramas every year.

This is all due to interests, and TV stations have a limited number of channels, so they naturally tend to broadcast popular dramas and high-quality dramas to boost ratings and obtain higher advertising revenue. Even if it is a non-popular time slot to fill in the blanks, I prefer to use classic old dramas, after all, the ratings of replaying old dramas at the same price are more guaranteed.

Originally, tens of thousands of episodes of TV series that could not be broadcast had to silently release DVDs, and then look at the pirates and God's faces, and it was not until the rise of video websites that they found a new outlet for catharsis, and in order to enrich the film library, they purchased these bad dramas.

However, such a good day did not last long, and the video website soon found that the online audience still preferred popular dramas, so they immediately focused on high-quality dramas, and even several times the website spent huge sums of money and TV stations competed for the premiere of popular dramas.

In this case, only the old friend of Bee Film and Television will not give up, continue to open the door to bad films and unsalable films, and try to buy them, of course, the price will not be too high. Dare to collect the rags, naturally because the bees have unique skills in their hands, and they can greatly improve the quality of the film by means of guò color grading, tuning, special effects, and re-editing. Although it will not turn a sparrow into a phoenix or a grass chicken into a peacock, it is still no problem to turn a small weak chicken into a beautiful and mighty rooster.

So the bad movie alliance or something, it is purely malicious smearing by peers, the film and television dramas on Bee Film and Television and the DVDs sold offline are completely different things, this strength is also the best advertisement for Yikuai special effects, and its ability to quickly open the market is because there are hundreds of renovation results in hand, and you only need to show the DVDVS website version to the producer, and there are few who are not moved.

And now, Bee Film and Television has another project to collect rags, that is, animation recycling and reprocessing.

The good quality of animation in the outside world is too expensive, and the cheap quality is too bad, so they only recycle their own OEM works, and continue to invest manpower and resources to complete them and put them on their own video platforms.

Because compared with the 3D awards in the film industry, Guo Jia's subsidies for the animation industry are greater, and the trend of fraud and compensation caused by it is also more crazy.

04In the year, the national animation production was 4000 minutes,Then a number of national departments jointly launched the Guoman support plan,In the past few years, it can be described as "remarkable results"。 In 12 years, the total output has ranked first in the world, and in 13 years, it has reached an unprecedented 260,000 minutes, and last year, although due to the narrowing of subsidies, the withdrawal of the wool party fell sharply to 140,000 minutes, and still retained the position of the world's first output.

Although there is still a huge gap between the United States and Japan and other animation powers in terms of the scale of total output value, the abundant number of domestic cartoons is enough to fill the spiritual and cultural life of the post-00s and post-10s children.

After all, the children's channel is not an animation channel, and it is impossible to use the effective time of the day to play cartoons, and you have to use youth, TV dramas, popular science and other programs to adjust from time to time.

So the broadcast space of cartoons is far less than what experts advocate, in order to broadcast more cartoons, the most influential central aunt children's channel even started a midnight file, and opened "Animation Starry Sky" broadcast at midnight from Monday to Friday, even so, there are still a lot of animation companies that don't want money to send films to the door.

There is no doubt that these cartoons broadcast late at night on school days are not for normal children, and they can't be broadcast for free and then rely on popularity to attract money and then realize and make money, these people are purely to brush up on the achievements of a central aunt's broadcast, and then go to cheat subsidies.

Because according to the subsidy regulations, the cartoons that have been broadcast in the central aunt can receive a subsidy of up to 2 million yuan from the local political axe, and the maximum if you go to the local station is only 1 million. For the extra 1 million, free of charge and even upside down to Aunt Yang, those animation companies are also willing, as for the fact that the garbage during the broadcast time is not good, it is naturally a trivial matter. If it weren't for the fact that Yang Shao still had discipline, the animation company might have provoked them to engage in the early morning theater.

In fact, for well-made cartoons, subsidies of hundreds of thousands or millions can only be said to be better than nothing, and if you want to make money, you still have to rely on the development of toys, games, film and television adaptations and other peripheral developments after gaining popularity. This is a normal market law, but there is always an endless stream of people who like to exploit loopholes, and there are not one or two teams that "live within their means" and rely on millions of subsidy income to do investment.

The gameplay of the bee mode is to sell preview videos to the outside world, let those animation companies that have no discipline take them to TV stations to broadcast them in exchange for subsidies, and then they buy the film back according to the situation, and then process it into a finished product, and rely on toy game adaptation software implantation and other ways to monetize.

Although in order to save money, the broadcast platform and time period of these animations are very crumbling, but most of them still have a sound after throwing them out, and it is very likely to screen out those stories that are not liked by the market, thereby significantly reducing business risks. As for being jokingly called the Bad Animation Alliance, this is purely the wail of a defeated dog, who said that other anime-related income is not as much as that of bees?