Chapter 192: Will Travel Far Away
There is another week to go for the summer vacation, and the purpose of this meeting is to summarize the company's operation in the previous period on the one hand, and at the same time arrange the summer strategy for the next period of time.
Except for a few colleges and universities that open the third semester like Lu University, the vast majority of elementary school students, middle school students, and college students have already had their summer vacation, and even half of the summer vacation has passed.
Ten days ago, "Daming OL" made a stunning appearance at CJ2007, and announced in a high-profile manner that it had officially entered the public beta stage, and launched a new round of publicity and promotion. With the advantage of sufficient free time for the student party in the summer vacation, the scale of users has increased a lot.
However, according to the "number of simultaneous online games per day", an important indicator of online game operation, "Daming OL", which has less than 100,000 people online at the same time, is only the so-called "cutting-edge" level, which is far from comparable with the two million-dollar online online games "Journey to the West Dream" and "Rabbit", and cannot be compared with other veteran online games with hundreds of thousands of online.
Of course, bees are not arrogant up and down, after all, their own products are different from other people's.
"Journey to the West", which reached one million online games at Christmas Day 2005, is a traditional time-paid online game, and millions of online games also means that on December 25, 2005, Netpig Company received 9.6 million revenue from this game. 12 yuan a day for four cents an hour, 400,000 yuan an hour for a million accounts, nearly 100 million yuan a day, 300 million yuan a month, and a gross income of 3.6 billion yuan a year...... Well, this is just to fool investors, especially retail investors, of the good news of the business boom, this surge is obviously achieved by relying on holiday activities to stimulate players to be online for a long time, open multiple accounts on one machine, etc., and then there will be a decline in the number of online because of the end of the holiday event.
For this kind of time-paid online game, the number of players online at the same time is the lifeline, because each account is online every hour is a real few cents of operating income point cards sold to dealer channels, there will be discounts, so it is impossible to reach the price shown on the billing page on the account.
Analysts can simply multiply the number of daily simultaneous online times by 24 hours and then multiply by four or five cents to roughly estimate the operating income, even if the official number of simultaneous online is not announced, analysts can still use the number of open servers multiplied by the number of players accommodated on each server to estimate the number of simultaneous online users, and then estimate its revenue.
For online games such as "Rabbit", the contribution of players online at the same time to operating income is no longer intuitive, and it is necessary to wait for the official self-announcement. For them, millions of online or something is not a financial source, but a burden, after all, the server resources and labor costs required by millions of users are completely different from 500,000 or 200,000. As a free online game with props for payment, it is unknown whether "Rabbit" has more than 200,000 paid users.
The reason why it actively promoted Million Online in May and promoted it in a high-profile manner was actually to use the brand of "the second and third million online online game in the country and even the third in the world" to gain momentum and attract attention, create topics for the further promotion of the game, and create help for the company's overseas listing plan.
In fact, the world's first two million-dollar online online games "Journey to the West Fantasy" and "World of Warcraft" are time-charged, and every online account is burning point cards, contributing income all the time, and "Rabbit" This is free of time, as long as the machine can afford to open five and ten open and even offline plug-in 50 open, and at the same time the online number of hoops has gone up, and the expenses have also gone up, but the revenue has not necessarily gone up. After all, time is free of charge, and the revenue is completely dependent on the investment of a small number of paying players to open treasure chests and smash gems and strong equipment.
That is to say, the millions of online games with props are actually losing money to make money, paying money to buy box office, and online stores to brush up on praise, and only health care product giants broadcast brainwashing advertisements on TV every day, promoting "Visiting parents, visiting relatives and friends, I don't know what to buy, just buy brain silver" Boss Shi has the wealth to afford this money.
This is also the reason why other domestic online game companies are not very keen on engaging in millions of online activities, after all, the server hardware is depreciating every day when it is bought, if the millions of online records are hard to achieve the next day at the same time and immediately fall back to the original shape of two or three hundred thousand, the idle server is not a waste, looking at the empty green and shining on behalf of the server idle network unimpeded mark, the boss will definitely be very distressed.
At least the profiteer Boss Ma will be very heartbroken.
However, he still can't feel the pain, because of the high requirements for the player's knowledge level and hardware and network conditions, after the open beta, "Daming OL" did not have a surge in the number of users online that is common in other games, and it has been growing slowly and orderly.
After each department reported the development of the main business in turn, as a major shareholder and Dabo SS, he was the first to speak: "First of all, I have to say thank you, thank you for your sincere unity and hard work, which made the whole summer operation and promotion plan of "Daming OL" run smoothly and achieved success beyond the plan. Thank you! Thank you!"
After standing up and bowing left and right to thank the main leaders and managers of various departments, he sat down in the applause of everyone, waited for a while, and then casually fiddled with the fixed touch screen on the current conference table, and said: "Of course, now is not a good time to relax and celebrate, there are more than 40 days left in the beginning of the school season in September, we should unite and work hard for 40 days, and strive to go further, so that our 'Xueba Online Game' can truly become a unique or even the first existence in the minds of players at the level of college and middle school students." Then when they start school, we can relax a little bit and celebrate. ”
Speaking of this, he smiled again: "Everyone also knows that our "Daming OL" is not a completely empty pavilion to create a virtual world, but to fully connect with reality. Therefore, in the future, our company will have a lot of tasks and opportunities to go abroad, as long as the employees who are qualified in the evaluation within the company, at least three times a year to visit and inspect the scenic spots and tourist areas around the country!"
"Whoa, whoa, whoa!" More than a dozen people in the conference room applauded one after another, especially the heads of the hardware department and the network department. Obviously, Atletico just said that "more than three times a year to visit the tourist area" benefits specifically emphasized the words "company-wide" and "employees", and the message conveyed was clearly received by them.
In order to develop and operate the "Daming" project, Bee Technology has set up a semi-independent department called "Earth Studio", which occupies a single building in the company's headquarters, and will be split off to establish a special online game R&D and operation subsidiary on the basis of it in the future.
However, there are usually only two-thirds or even one-half of the people in their building, and a considerable number of people are not in the company every day, but "rush" to various scenic spots in the surrounding area to carry out on-the-spot wind collection activities.
Although they occasionally meet in the cafeteria, when talking about their recent work, they often claim that climbing the mountain is very hard, but the smugness on their faces cannot be concealed. This is also easy to understand, after all, they are going to scenic spots to collect wind, to feel the beauty, to record the beauty, although there are tasks that require that you can't look at the mountains and mountains and water leisurely like normal tourists, but it's always more interesting than sitting in the office and radiating to the computer and boring keyboards, isn't it?
Besides, how many tourists really have that kind of tourist mentality now? Most tourists are not crowded in the crowd during Golden Week, getting off the bus to pee, shopping and taking pictures, and getting on the bus to go home?
Because of their work, they usually spend several times more time in each scenic spot than ordinary tourists, and they will choose to go to the time when the tourist flow is low.
Even if it's nothing, at least it's the advantage of getting some fresh air and climbing a mountain to exercise, isn't it?
Therefore, employees in other departments naturally have a lot of envy and remorse. As department heads, everyone here can naturally feel this emotion, although as the middle and senior management of the company, they have a lot of income and annual leave, and can fully afford the cost of self-financed travel, but the company provides this benefit that is naturally better.
Now the big boss has spoken, all employees are evaluated at least three times a year, I believe that there will definitely be a variety of priority specific rules, and a large part of the power of their own department is in their own hands, even if they can't do tricks and feet from it for personal gain, it is also very good to increase the attractiveness of the appraisal and their own authority.
Thinking of this, Shen Qiao gestured to speak and said, "Mr. Ma, do ordinary employees of the factory also have this opportunity?"
He is the head of the hardware production department specially poached by Bee from Xiaxin Electronics, and is responsible for arranging and organizing the production of Bee hardware products.
After the headquarters moved to the furniture factory in the industrial development zone, the plaque at the door has changed from "factory rental" to "Bee Technology Ludao Headquarters", referred to as "Bee Garden". The original architectural pattern of the furniture factory has not changed much, but it has been modified from the production plant to create an office building and an air-conditioning room, and flowers and trees are planted all over the company, and a few nests of Chinese bees are specially stocked, in the name of "bee garden" and "bee".
However, in the eyes of some people, this is an out-and-out "hornet's nest", "horse" is the horse of "Atletico Madrid", but it is also the horse of "hornet", but it is a pun. It is both a sign of Atletico's dominance and a hint at the dangers lurking here. The bees stocked in the "bee garden" are not only to create an active atmosphere of "butterflies and bees", but also to have certain monitoring and defense functions. They have discovered several groups of intruders who want to snoop on the company's secrets. However, when it came to failure, they didn't know that they were discovered by a tiny camera hidden inside the bee colony.
Strictly speaking, Ma Jing is not the general manager of Bee Technology, he is the general manager of Jiajing Company, and participates in the management of the company as the shareholder representative of Jiajing Company, the major shareholder of Bee Technology. However, everyone actually knows very well that this thing is just some twists and turns in the legal procedures, and Mr. Zhang has no opinion, everyone is used to calling it that.
Atletico nodded when he heard this: "This is natural, the entire staff I am talking about naturally includes all employees, even the chef of our canteen, and all the staff of the space station Internet café are also listed." ”
Turning his head to look at Fang Zhanping next to him, he continued: "Of course, when the space station Internet café goes out independently in the future, it will not be under our control." ”
Fang Zhanping said with a smile: "Even if you go out independently, you are still a good partner and friend of bees, and we naturally want to join in the fun when you go out to enjoy the mountains and rivers." ”
The creativity of netizens is very powerful, because of the relationship between "Daming OL", many new words were born, such as "machine friend" and "Xueba". Among them, the former originally referred to the "smart NPC friends" in the game, and later gradually referred to friends who play games together, which is more clear than "netizens", and is more clear than "playing friends" and "traveling friends". The latter is the abbreviation of "the overlord among students", describing some "Daming" players, and later slowly referring to all people with better academic performance than themselves.
As a relatively pure online game with the theme of crossing, "Daming OL" has attracted a large number of players who love "crossing", "adventure" and even "travel" and "wild animals" to join, and these players are generally more educated and knowledgeable than those players who love PK battles.
In addition, the game does involve a lot of geography, biology, machinery, architecture and other knowledge, and there are also high requirements for the knowledge level of the player team, so the saying "It's not that the top student can't play this game well" was soon born.
But fortunately, a lot of this knowledge is high school or even junior high school content, which is much lower than the requirements of "eve", so the user base is still very standardized, and it will not always be limited to the small circle of science fiction fans like the latter.
This can be seen from the survey data of players who play "Daming OL" in the space station Internet café. As the tentacles of bees reaching out to the offline, many members of the space station Internet café are the first-hand research objects, which is very helpful for the company to grasp the hearts and habits of users.
After more than two months of operation, the "Internet café version of the hostless network computer system" designed by Atletico Madrid has fully confirmed its technical strength and practical value, and has opened a total of six chain Internet cafes in the vicinity of Ludao by means of merger and transformation, one of which has even opened opposite the new campus of Luda Zhangzhou.
In the next step, Fang Zhanping believes that the chain Internet café will be independent from Bee Technology, and the province will be developed first, and then the whole country will be plotted. Originally, they were actually going to use the space station Internet café as a model, and turned to the role of Internet café technology solution provider, selling the full set of technology of the space station Internet café to other Internet café owners. But because of the use of too much new technology, Atletico rejected the plan and developed it on its own in the form of a chain of Internet cafes on the space station.
This allows him to ensure control over these Internet cafes and avoid unnecessary troubles caused by the leakage of relevant technology. Of course, with his unique machine code programming and more proficient hardware encryption technology, the difficulty of leaking is still very high.
In the future, the space station Internet café chain will adopt a model similar to KFC's "official branch profit transfer and transfer" to develop franchise stores step by step, and Bee Technology, as a technology provider, will not cut off contact with the chain Internet café. So Atletico Madrid's statement that it is not under our control is not true, just like although the agency operation rights of "World of Warcraft" belong to Jiucun Company, and the top 20 supercomputers in the country that run its server programs also belong to Jiucun, but their management authority belongs to Blizzard in the United States, and Bee Technology also has the highest management authority for the network computer system of each space station Internet café.
With the help of the well-developed metropolitan area network in the Ludao area, these six space station Internet cafes are actually "in the same air" and can borrow some computing resources and information resources from each other. In addition, they are also connected to the computer room of Bee Technology, which can assist Bee in some game development work, such as assisting in deducing and optimizing terrain and costume prop data when the server is closed at night.
Different from the full "handmade" production process of 2D manual original paintings, 3D modeling, and 3D textures of other game companies, Bees uses a "mechanized" production process of manual collection of materials, automatic computer deduction, and manual secondary trimming when making these 3D models, which greatly increases the "production efficiency", which gives them the confidence to complete the 3D modeling of the entire earth in their lifetime.
The super-large map is certainly more realistic, and the natural magic will always be beautiful beyond the limits of human imagination, and this "high-precision 3D earth" can even be "passed on for a hundred years", as a common basic resource for the company's future games, after all, the vast majority of stories in the world take place on this blue planet. Of course, there are pros and cons, which makes their demand for real-world prototype materials and server computing power endless.
At a time when the Internet café industry began to grow slowly or even began to decline, Bee chose to cut in, one of the purposes of which was to take the opportunity to build a server cluster distributed across the country.
If the relevant information is insufficient, you have to arrange someone to find the corresponding prototype and take pictures and scan it, which is why the people in the "Earth Studio" often go out to collect style.
"In the future, the company's employee welfare tourism will also be combined with the 'ball captain' style inspection. Therefore, obvious urban tourist cities such as Hong Kong and Macau, New York, and Las Vegas will definitely not be in the company's plan, and it is natural to give priority to domestic attractions and partners. Although there is no official scenic partner yet, I believe that they will soon change their minds and actively invite us to visit. Atletico said with a smile.
Everyone laughs, this thing is certain, the main selling point of most of the country's tourist areas are natural scenery and (imitation) ancient buildings, commercial pedestrian streets, Ferris wheels, aquariums and other tourist attractions located in the city are always a few.
Although without the consent of the scenic spots, the bees will eventually move these scenic spots into the game, but there will be a problem of order and work attitude, and active cooperation is naturally good mountains, good waters, and good scenery, and those who do not actively cooperate will not make its 3D version into a poor mountain and bad water out of the people, but the map production is perfunctory, causing players to feel bad when they see it, and there is no way to do it. For mobile phone users, please visit http://m.piaotian.net