In 2002, Richemont had a pile of problems, operating costs were out of control, and financial problems in turn dragged down product innovation.

He first set his sights on cutting costs, closing several specialty stores and eliminating some of the wasted reimbursements. He cashed out some of British American Tobacco's shares, paying off nearly $1 billion in debt. He also hired a new chief operating officer, chief financial officer, and several brand managers to focus on innovation.

Since then, Cartier has launched new collections of women's watches and jewelry, as well as a number of cheaper products, which have been followed by other brands, and soon new products have accounted for more than 20% of the group's sales. Under Rupert's leadership, the company turned things around in two years.

But in this life, Lin Cheng will not give Rupert a chance, in fact, Richemont Group can turn the crisis into safety, and the outbreak of the luxury market in Chinese mainland is inseparable.

The ultra-rapid development of China's economy has made China produce a large number of nouveau riche, and these nouveau riche have a good time in China, but once they go abroad, brand-name bags, brand-name fashion, brand-name clocks and watches, brand-name shoes...... All kinds of buy, buy, buy!

It is precisely because of the emergence of a large number of nouveau riche in China that most of the world's luxury enterprises are fed, and these luxury enterprises were originally regarded as twilight enterprises by economic experts, and many enterprises are about to go bankrupt and close, but they have been saved by the Chinese who have always regarded them as dirt buns.

The value of luxury lies not in the product itself, but in the sense of social recognition that the product brings, which is very much in line with our Asian culture's penchant for pretending.

As early as the 80s of the last century, the Japanese economy exploded, and the Japanese people also bought and bought on the bustling streets of New York, Paris and Milan.

By the time of China's economic outbreak in the 21st century, China's nouveau riche did not let the Chinese people specialize in beauty, according to authoritative statistics, in the 21st century in the 10s, one-third of the world's luxury goods were bought by Chinese, China's demand for luxury goods has long ranked first in the world.

For the luxury market, Lin Cheng has long had the intention to enter, and his idea is very simple: instead of the money of the Chinese people being made by foreigners, it is better for me, a compatriot, to earn this money, at least after I make money, I will invest back to the country, so that the Chinese people can benefit.

Zhang Jingxiang was originally a city girl who admired vanity, and Lin Cheng was a little interested in managing the umbrella company at first, but after a long time, she was tired of the umbrella company's fighting.

But now it's good, Lin Cheng deliberately acquired Richemont Group, the second largest luxury company, to manage Zhang Jingxiang, which is really a professional match, which makes her happy.

……

Soon after the harem meeting, Lin Cheng received a call from Carol Dawson, the general manager of the Rockets, inviting Lin Cheng to the Rockets to discuss the Rockets' plans for building a team.

When he came to the Rockets headquarters, Dawson complained that Lin Cheng didn't talk when he saw Lin Cheng, and when he won the Rockets last year, Lin Cheng promised to invest a lot of money in the Rockets, with the goal of building a dynasty team.

But the Rockets gave Lin Cheng a little bit, and after winning the Rockets, Lin Cheng ignored the Rockets, resulting in the Rockets only achieving a 45-37 record last season.

As for this year's draft, it was held as early as June 27 at Madison Garden Plaza in New York.

In the original time and space, according to the Rockets' ninth place in the West, the Rockets only got the 18th pick in the first round, and after the trade, they also won the 23rd pick in the first round, and as a result, they selected two unknown players.

But in the 2001 draft, the Rockets first traded the team's All-Star player Steve Francis for the Washington Wizards' top pick, and then used the top pick for Yao Ming, who participated in the NBA draft a year early.

acquired the Rockets last year, in order to see Yao Ming playing in the NBA as soon as possible, Lin Cheng explained to his father Lin Furong that he must persuade the Magic City Sharks to let Yao Ming participate in this year's draft.

But the Modu Sharks have been competing with the Bayi team for the CBA championship for the past two years, and they don't agree to let Yao Ming participate in the NBA draft, unless Yao Ming can win a CBA championship for the Modu Sharks, they agree to let him go.

Lin Furong is not a patient person, seeing that the Magic Sharks did not agree to release him, he directly bought the Magic Sharks, which allowed Yao Ming to participate in the 2001 NBA draft and became the first foreign champion in NBA history.

In addition to Yao, the Rockets also used their own first-round No. 18 pick to intercept the Spurs' favored French guard Tony Parker.

Later generations will know that Tony Parker is terrible, one of the Spurs troika, the breakthrough speed is extremely fast, the scoring ability is super strong, the Rockets can get Tony Parker, it is definitely a treasure, this is the cornerstone of the championship!

However, after the results of the draft were released, the American imperialist media caught the Rockets is a wild criticism, you must know that Steve Francis is the only remaining All-Star player of the Rockets, and has grown into the core of the Rockets in the past two years, and last season he averaged 19.9 points, 6.9 rebounds, 6.5 assists and 1.8 steals per game.

But for a champion who doesn't know if he can play in the future, the Rockets gave up an All-Star core that played luxury data, which is absolutely crazy in the eyes of the American media.

On the night of the draft, ESPN, which owns the NBA broadcast rights, hit the Internet with a bombshell: "Runaway Rockets, about to fall!"

For the crazy trade of the Rockets, even the Houston Chronicle, the local media of the Rockets, questioned: Can the Rockets still take off without Francis?

Not only did the US imperialist media question it, but even the fans who have always supported the Rockets have defected, and the fan groups that bought the Rockets' season tickets have called on fans to boycott the Rockets and protest against the Rockets' misdeeds.

However, the madness of the Rockets is not over, and the old cat Mobley, who was known as one of the Rockets' golden twin guns last season, was kicked to the Grizzlies by the Rockets in exchange for the trust of Sean Battier, who had just been selected by the Grizzlies with the No. 6 pick.

This deal is even crazier than Francis's exchange of Yao names in the eyes of the American media, and the old cat Mobley averaged 19.5 points, 5 rebounds, 2.5 assists and 1.1 steals per game last season, which is almost comparable to Francis, and it is not an exaggeration to say that he is a quasi-All-Star.

But now that not only is Francis gone, but even the old cat Mobley has been traded, is there any hope for the Rockets, just with the new Yao Ming, Parker, and Battier?

What a joke!