"iCom! A New Era for Personal Computers!"

"The Real Internet Computer – iCom!"

"Matrix is born, and the DELL empire is coming to an end?"

"Field evaluation!iCom first time evaluation report!"

"Ten minutes, 20,000 units, iCom's pre-sale miracle!"

"Zack Chang, the next legend?"

"A real entrepreneurial genius! From a million dollars to iCom!"

"Thinking differently, it made me feel like I was back in 1984. ”

。。。。。。

On the day after the launch and the day after the event, more than 50 television stations across the United States broadcast clips of the iCom press conference, especially the think different commercial, which was broadcast by almost every TV station. More than 120 print media followed up and reported on it, and in just a few days, the name of iCom quickly spread throughout the United States.

The launch was a great success, but if there was only one successful launch, it wouldn't have the effect it has now.

What the public doesn't know is that Matrix spent tens of millions of dollars in the early stage of public relations and hired five of the largest public relations agencies in the United States to be responsible for the early publicity work.

And all iCom's propaganda is not an advertising bombing strategy, but a silent advertorial route.

It is precisely because of the assistance of these five public relations companies that almost all the media on the east and west sides of the strait can be publicized, and iCom can cause such a big sensation once it is released.

In addition, although the Internet is not as influential as later generations, how can Zhang Chen, who started the Internet, give up the important propaganda position of online public opinion?

Zhang Chen asked Wei Daren to give full play to his natural naval skills, and through the Internet, he developed hundreds of overseas students to form an invincible overseas naval army.

Although the discipline and efficiency of posting cannot be compared with the professional water army of later generations, the comprehensive quality of this group of water army is extremely high, and they rarely post posts that are simply copy and paste, but they are all long-winded and highly professional articles, and they are paid according to the number of views, and the highest income has been paid from Tinder Source for 3,500 US dollars in the past month.

Under the mobilization and command of Wei Daren, the propaganda of these first-generation online trolls on various platforms was very successful, attracting the attention of a large number of ordinary netizens, so that many people already knew about the company Matrix before the press conference.

Zhang Chen knows that Jobs has its own halo and emotional bonus, so even if there is a lack of promotion funds, the iMac will still attract worldwide attention. But Matrix is just a small company after all, and if it is not promoted, without the promotion of the media and the trolls, no matter how good the product is, it will rot in the warehouse.

All the hype revolves around the theme of positioning Matrix as a great creator rather than an ordinary PC manufacturer.

Now it seems that this comprehensive propaganda offensive ahead of the times has had the effect of a flat approach.

Of course, not the square of one, nor the square of two, but at least the square of three and four.

iCom's sales were completely detonated.

At the press conference, Zhang Chen actually just played a little trick of hunger marketing, there was no 50,000 people logging in at the same time to paralyze the server, and 20,000 units were sold in ten minutes, and the inventory that was really released was only about 1,500 units, after all, it was necessary to distribute goods to offline dealers, the first batch of iComs produced by Foxconn was only 5,000 units, if it was really an order of 20,000 units, Matrix had no inventory at all.

Matrix is not a listed company and does not need to disclose its operations, so Zhang Chen is not afraid of gangs at all.

But it didn't take long for Zhang Chen to experience the taste of making a fake come true.

iCom is really starting to run out of stock.

As the first batch of iCom users have received their pre-ordered computers one after another, the word-of-mouth effect has begun to appear, a large number of real positive reviews have begun to appear on the Internet and traditional media, and more wait-and-see users have also begun to place orders.

In fact, in the second week, the second batch of 7,500 iComs of Foxconn has arrived at the ports of Los Angeles and New York, but at this time, the first batch of 5,000 units has really been sold out.

Online orders plus orders from offline dealers have a backlog of 33,000 units

What really restricts iCom's production capacity is not Forsconn, but nVidia.

On the one hand, Huang Renxun's estimate of iCom's hot sale is insufficient, and the first phase of production capacity is limited, on the other hand, with the hot sale of iCom, nvidia, which was originally uncared for, has also begun to become hot, and many board manufacturers have begun to contact Huang Renxun, hoping to cooperate with NVIDIA and enter the accessories market.

Zhang Chen had been prepared for this, and when Huang Renxun began to be in full swing with board manufacturers such as Tongxin Innovation and Imperial League, he had an interview with Huang Renxun.

VAM Agreements.

Huoxingyuan originally held 40% of nvidia's shares, plus 5% of the bet, it became 45%, is the largest shareholder of nvidia, after a fierce quarrel between the two, Matrix obtained nvidia's priority supply rights for the next ten years, within nvidia's production capacity, must give priority to meet Matirx's order needs, in the case of insufficient supply of nvidia, can not sell chips to other companies.

Huang Renxun held back the fire in his belly, and after returning to nvidia, he started production at full power, so that he could barely solve the bottleneck problem of insufficient supply of iCom's graphics cards.

In the first 20 days of the iCom's launch, more than 35,000 units were sold, and more orders were placed in the second or even third month.

"Ah~~~ I checked the scheduled date, book now, and it will arrive about July 2nd. Mike leaned back on the computer chair in despair, the first batch of iComs that Evan grabbed had arrived yesterday, Mike didn't grab it at the time, and then the second batch of Mike saw that the estimated arrival time on the Internet was around June 10, hesitated, and didn't make a reservation, but went to a few local dealers to take a look, and the result was not bought.

Mike and Evan's bedrooms are facing each other, and the doors of both bedrooms are not closed, and as soon as Mike turns around, he can see Evan and Chloe fiddling with iCom, which makes it even more difficult for him to accept.

As soon as Mike tried to close the door, out of sight and out of mind, he heard Evan calling him: "Mike! There are used iComs for sale on ebay now!

Mike perked up and hurriedly ran to Evan's room, "Is there a second-hand so soon?"

Evan cut off: "Look for yourself, the other party's bid price." ”

Mike looked at it and saw that it was a seller from Seattle who was selling an iCom that had just arrived, with a starting price of $1,899, and it was still low-spec.

Mike was dumbfounded, "He's crazy, isn't he?

Evan smiled: "Now iCom can't grab it, so there are many people who are willing to buy it from the person who bought it at a higher price, and it is estimated that this seller is also a scalper." ”

Mike was dumbfounded: "Two hundred dollars more?

As soon as he finished speaking, Evan refreshed the page, and the latest bid on it had become $1,999.

The two looked at each other, and Mike opened his mouth wide: "Is someone really shooting?

In the evening, when the auction closed, the iCom was sold for a whopping $3,500, more than double the official selling price.

Mike muttered to himself, "Crazy, really crazy, Evan, why don't you put your iCom on ebay and shoot it off, and at least make enough money to buy another one." ”

Evan pouted, "What did you sell me for?" iCom is really amazing, see the new theme I just changed? Star Trek theme, and it's also officially licensed. ”

Mike stood up, and Evan asked, "Why are you going?"

Mike didn't reply: "I went to the official website to place an order, even if I waited for two months, I would admit it." ”

————————————————————————

Silicon Valley, Cupertino, Apple headquarters

"Guys, you're all making more than a million dollars a year, can't you come up with a solution now?" Jobs sat at the conference table, barefoot, his eyebrows twisted together.

More than a dozen Apple executives sitting in the chairs looked embarrassed, and Helen Keller, the director of marketing, said: "Steve, are you making a fuss? Although iCom is coming very strongly, after our analysis, they will not pose any threat to us in the short term. ”

Jobs jumped down from his desk: "According to your analysis, what analysis do you have? Your analysis is all dog!" Jobs waved his arms fiercely, "I tell you, now is the most dangerous time for Apple, if you can't curb the offensive of iCom, Apple will be finished! Do you understand?"

Jobs' eyes flashed: "It will take at least a year for the new Macintosh to be developed, and in that year, iCom will probably eat up all the markets that originally belonged to Apple! If we don't act, Apple will face a more dire financial situation than before!"

"Steve, Matrix's VP Jonathan Ivey jumped ship from Apple, and we have reason to suspect that the iCom design was Jonathan Ivey who copied Apple's design and that x stole our property, and I think we can start a patent war against Matrix. Apple's legal department head Sundell said calmly.

"Good, that's the advice I need. A smile tugged at the corners of Jobs' mouth.

(End of chapter)