Chapter 308: Video Revenue Model
The program form of "Half Past Six" is indeed a bit difficult to say that it has become popular just by relying on the TV station's own fixed audience.
But this form is too compatible with some more free platforms such as the more popular Feixin circle, Moments, Weibo, and mobile short video platforms.
You don't need to upload the whole episode, just take a screenshot of your favorite paragraph and put it on these small platforms. The number of clicks is soaring.
Although it is formally regarded as copyright infringement, it is done in China anyway, and there is nothing to worry about. Even if the copyright owner requests to be taken off the shelves, it will be removed from the shelves. Change the vest and continue to pirate it.
Putting aside the situation of infringement or non-infringement in this form, this form actually has a great positive effect on the promotion of new programs.
Xu Qingqing was prescient, from the first episode, in the corner of the program screen that did not affect the audience's viewing, leaving a video watermark of "Qi Xuan at Half Past Six".
There are also people who deliberately remove the watermark and completely ignore the hard work of the producer, and there are indeed some people who use special software to remove the video watermark. I won't talk about it if I keep it for myself, but many people just want to upload it.
In this way, many uninformed viewers, after watching the video, may not know Xu Qing and their producers who worked hard to produce the show. But the person who uploaded it left a deep impression in the hearts of these audiences.
But in the final analysis, as long as there is a video watermark, at least there are not too many up masters who deliberately remove the watermark and disrespect the work of others.
There are still a large number of viewers, in places such as Feixin circles, Moments, Weibo, Douyin video clients, etc., when they see the wonderful content taken from "Qi Xuan at Half Past Six", they often know the specific name of the show through the video watermark in the corner that does not affect normal viewing.
Go to the search engine and search, and you can find the authorized broadcast website of Xu Qing and their program group as soon as possible.
I was attracted by a small paragraph before, but anyway, I have a little time, so I watched the show of "Qi Xuan at Half Past Six" from beginning to end.
But as long as you see it once, the audience will generally choose to collect. There are only those that can be seen on the web, but there are also those who can't wait, download the client in advance, and wait for the premiere of each issue of "Qi Xuan Six and a Half".
Under such circumstances, the popularity of "Qi Xuan at Half Past Six" soared rapidly.
One issue on Thursday and one issue on Friday. After that, other programs were changed to other programs at six o'clock on Saturday night, which happened to be brewing for two days for "Qi Xuan at Half Past Six".
The small video intercepted from "Qi Xuan at Half Past Six" began to spread virally on major social and video platforms. Especially the part where the drunken fist beat the old martial artist, the on-demand volume has rushed to the second- and third-tier lists of many video websites in a very short period of time.
Xu Qing also had to crack down on piracy here.
That's right, when such a video was spread in the early stage, it did have a lot of positive publicity effect on "Qi Xuan Six and a Half".
But a lot of up masters who are similar to videos are actually not simply the purpose of making everyone happy.
Even if you don't have the idea of making money with videos, after the videos are really popular, there will always be people who contact the video up owners to do some small-scale publicity activities.
To put it simply, it's advertising.
Many fans paid attention to the UP master, and then when the UP main advertisement, many fans took care of the business of these up main advertisements in line with the idea of supporting the program producer.
Then, it was pitted.
In the end, what was lost was the reputation of "Qi Xuan at Half Past Six".
Even if there is a lawsuit, it will not be Xu Qing's turn, but many viewers who are not very clear about the situation may put the responsibility for such a thing on the producer of the show.
So to put it simply, such a video, although it has a great positive effect on enhancing the popularity of the program "Qi Xuan Six and a Half". But Xu Qing really can't be easily indulged.
Besides, Xu Qing and their own program, can't they upload such a small video by themselves? Why do they have to let those who have speculative ideas upload videos to earn popularity?
As soon as the show began to be broadcast, Xu Qing had already completed the certification of the official Weibo of "Qi Xuan at Half Past Six".
The busy period of the previous New Year's Day party has passed, and Tang Yalan also wants several other members of the program team to take the initiative to help Xu Qing maintain the official Weibo of "Qi Xuan at Half Past Six".
Tang Yalan and them, using the official identity of "Qi Xuan at Half Past Six", uploaded some highlights from "Qi Xuan at Half Past Six" on some websites.
Many people saw that some videos of "Qi Xuan at Half Past Six" were taken off the shelves, and they also went to check what the situation was.
After learning that it was the producer of "Qi Xuan at Half Past Six" who defended their rights and asked these up masters to take down the video, many people didn't care about 3721 at all, and directly began to abuse.
"Some people are really enough! I work 10 hours a day to earn a little dead wage. If I don't have a house or a car, how can I marry a daughter-in-law? So I have to save most of my monthly salary, and I don't have much to use for entertainment.
finally found a good show that could be watched, so I only watched two episodes, and it was taken off the shelves directly. If you are in love with our poor family, you don't deserve to be happy, do you?"
Xu Qing can only be helpless about this situation.
Who said that watching our genuine "Qi Xuan at Half Past Six" would cost money? This was originally a program broadcast by Su Feng TV Station directly to the audience.
Xu Qing has not had time to negotiate with any TV software operator or the like to negotiate a broadcast contract until now.
You can watch the programs directly on the official website of Sufeng TV, how do you collect money?
So the current situation is that "Qi Xuan Six and a Half" has not entered the charging stage at all, and now it is only a stage to increase popularity.
In the final analysis, Xu Qing asked Tang Yalan to upload some of the programs uploaded by the official program group of "Qi Xuan at Half Past Six", which were clearer than most of the situations circulating outside. And it's not like those up masters outside, it's okay to harass the audience with advertisements.
The same does not cost money, and the genuine version here clearly has better conditions than those piracy cases. But Xu Qing was directly sprayed brainlessly because of this crackdown on piracy.
The producer produces the program, and the purpose is mainly twofold. Enhance your fame in the circle and earn money at the same time.
At the end of the day, that's a matter of course. Even if Xu Qing goes to negotiate exclusive broadcast contracts with those operators now, and sells the exclusive broadcast rights at a similar price. There is no need for Xu Qing to take action by himself, these companies have a professional team to crack down on those outside piracy.