The latest issue of the Hurun Report was launched on Renren.com, which not only successfully ignited the curiosity of the majority of netizens, aroused a lot of heated discussions, but also made many people on the list the focus of heated discussions.

Among them, Huang Guangyu, who successfully ascended to the throne of the richest man in the mainland, is the most discussed.

It is not difficult to understand that the first place in any field often receives the most attention. It's like Bill Gates, who has won the position of the world's richest man many times, and even appeared in domestic English textbooks, but when it comes to the world's second, few people know about it today.

In addition, Chen Tianqiao, who made his fortune with games, has also attracted a lot of criticism, and the focus of the discussion is whether games are easy for young people to indulge in, and whether the industry should be restricted.

As for Gu Heng, he is another hotly discussed object, because he is the youngest person on the list.

Twenty-three years old, for many young people, is just the age when they have just entered college, but now there are people who have achieved achievements at this age that many people cannot achieve in a lifetime, and it feels incredible to think about it.

Not being envied is mediocrity, naturally, while the masses on the Internet are hotly discussed, there are also some comments that catch the wind and catch the shadows, such as these rich people make black money, and their family history is not clean......

The rich people who are at the center of public opinion because of this "100 Rich List" are not used to it at first, and they can even be said to be disgusted.

After all, the Chinese people pay attention to the golden mean, and believe in the theory that "people are afraid of being famous, pigs are afraid of being strong", and "wood shows in the forest wind will destroy it". In the past, due to the small audience, the response was not large, but he could reluctantly accept his high-profile appearance, and even satisfy his vanity a little.

But the launch of this year's rich list made them a household name overnight, not only the topic is comparable to some film and television stars, but even let the masses across the country take it out for discussion, and it has been short-lived, which is a bit unacceptable.

Not only that, but in reality, there are constant requests for interviews from newspapers and television media, and fundraising requests from social charities......

They are somewhat disgusted by this series of influences.

However, after realizing that everything has become an established fact, they began to think deeply about something.

For example, the influence of Renren, its rapid and extensive information dissemination, opened up another world for these tycoons, and began to realize that in the information age, the Internet is quietly on the stage of history.

Among them, the first to react was the new richest man Huang Guangyu.

He is quite business-minded, and after being a little resistant to being on the cusp of the storm at first, he quickly turned to take the initiative to deal with it actively.

He is engaged in the electrical appliance sales industry, when he began to engage in home appliance sales, in order to stand out from many competitors, he once included a page in the newspaper for advertising, and also realized the importance of publicity early.

Now that there are TV media active interviews, and since they have a certain degree of popularity among tens of millions or even hundreds of millions of people across the country, why not take the opportunity to promote the signboard of Gome and create brand influence?

So, in addition to taking the initiative to expose it through the news media, he also held a meeting at the first time and decided to advertise on Renren. At the same time, it also took the initiative to open personal accounts and company accounts on Renren.com, and arranged special personnel to take care of these accounts.

With his beginning, many other rich people on the list also saw that although they were "hacked" on the Internet, the company's performance rose uncharacteristically and significantly, so they followed suit one by one.

If you are scolded, you will be scolded, and there are not many supporters who support you? Anyway, if you don't lose a piece of meat, the company's performance growth is the tangible benefit.

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Compared with other rich people on the list, it still takes a certain period of adaptation, and Gu Heng has long been mentally prepared for being "sprayed".

The same rice raises all kinds of people, some are down-to-earth, hard-working, and hard-working, naturally there are those who are leisurely and disliked, some are worshipping and envious, and of course, there are also those who slander and envy. In his previous life, such as Ma Yun and others, which one has not been sprayed by netizens?

To paraphrase a famous saying, a rich man who has never been scolded is not a successful entrepreneur.

Gu Heng didn't have time to pay attention to the world of keyboard warriors, and he also forbade the company's employees to fight with some black trolls under the banner of the company, after all, sunspots are also users, and it is not good for company employees to openly scold users and users, so they should be heroes in the grid of the network, after all, the reality is too difficult for them.

Taking advantage of this shareholder trend, Renren took advantage of the situation to officially issue an invitation to hundreds of well-known brands at home and abroad for advertising bidding.

With the help of Renren, the "Hurun Report" has opened up its popularity among the people at the bottom. In turn, Renren also took advantage of this issue of "Hurun Report" to pave a golden avenue.

The avenue of real money!

In the past, although Renren had enough users, it also had a lot of influence, and it also did some planning to attract advertisers. But the reality is that today's businessmen are far from realizing the status of the Internet in the information age, nor are they aware of how powerful the platform of Renren is, and still follows the previous propaganda model, and feels that they still have to find TV media to advertise.

Under such a premise, Renren's advertising investment plan has not been officially launched, because it is launched too early, it is difficult to attract those well-known brands that are not bad for money, and even if they do, they may not be able to offer high prices.

And those products that have never heard of and have no guarantee of quality, even if the other party is willing to offer the right price, Gu Heng does not dare to give them advertising space, because the core foundation of Renren is users, and promoting a bunch of products without quality assurance to users is digging its own foundation.

Until Gu Heng received Hurun's interview request, he was keenly aware that this was an excellent opportunity, and personally planned and promoted the "Rich List" plan.

Although he refused Hurun's request for an interview, he asked the company's personnel to recommend the influence of the platform Renren to the other party. As a result, the "Rich List" was finally successfully launched on Renren.com, and under the promotion of the website, it was soon known to the whole network.

And the final result is that Renren lets public opinion drive actual sales, so that those wealthy businessmen and future financiers can most intuitively see the extensive influence of Renren as a platform.

Then, Renren's advertising investment plan was vigorously launched.

Hundreds of invitations were issued, and more than two-thirds of them finally responded to the meeting, including electrical appliances, clothes, shoes, automobiles, real estate, medicine and many other industries.

Gu Heng used practical actions to once again practice the strategic correctness that financing can wait.

It is foreseeable that after this advertising investment plan, with the advertising of many well-known brands, Renren's profit channels will gradually be rolled out, and the valuation of Renren will also be greatly improved.

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