The autumn tiger is coming to an end, the weather is no longer hot, and people walking on the streets are no longer listless, looking for shade everywhere to walk.

After several months of continuous efforts, the technical department of Zhimei New Materials has made a new breakthrough in technology because the direction is very clear.

Previously, only white, black, and silver paints were available, but now we can provide a full range of paints.

The main reason is that the binding technology of pearlescent pigments has made great progress, and Zhang Xiaofan is very satisfied after reading it.

Although there are still a lot of small flaws, the advent of a new product will always have more or less one or another fault, step by step improvement is enough.

If you want to find the flaws in any product, then you can't put it in the laboratory to verify it.

You have to see some small defects in actual production, in large-scale applications, where are the magnified defects?

If you have something good, you have to share it with your friends.

There are many good friends of Zhimei New Materials, but at present, the only person who is suitable for using this product is Jili Automobile.

The link between the two is Zhang Xiaofan and Li Boshi.

Make an appointment with Li Boshi.

"How about the BMW joint venture with you?"

Although it was Zhang Xiaofan who made an appointment, Li Boshi was more eager than Zhang Xiaofan to know how the cooperation between the two of them was?

Because this will be related to their publicity strategy, there are only two companies in the world that use powder coatings in automotive topcoats. The first is their Geely Automobile, and the other is the BMW joint venture that will soon use powder coatings.

"Basically, all models, but their paint line isn't closed right now, but we're only offering white, black and silver.

It's the same as you, and the quality is the same. ”

Li Bowen was surprised.

"Does the BMW joint venture use such cheap paint?"

If there are special effects now, you can see that there are three vertical lines on Zhang Xiaofan's face, black.

What do you mean by such a cheap paint?

"Mr. Li, I have to correct your thoughts. ”

"Huh?"

Li Bowen was also confused by Zhang Xiaofan, what do you think about correcting me?

"First of all, you have to understand powder coatings and paint coatings, and you can't tell the difference between the two by price. ”

"It's all paint, so what can you distinguish between them without price?"

Zhang Xiaofan didn't know how to explain to him, although both are coatings, powder coatings and paint coatings are actually two sub-industries, and the raw materials, preparation machines and processes used between the two are completely different.

In fact, the only similarity between the two, Zhang Xiaofan always thinks that there is only one point.

Whether it's paint or powder coating, their purpose is the same.

It's all about adding color to the product, and then making the metal material insulated from contaminants and corrosives.

To put it more simply, it is to prevent rust and then make the product look better.

"You can see the two as two products, powder coatings have a lot of inherent shortcomings compared to paint coatings.

But there are still his strengths, such as cheapness, such as environmental protection.

The model of our product used by your company is the same as that of BMW's partner company, and the color and performance are the same.

Our products have never been of poor quality, and the paints you use now are of the highest quality.

Unless there are new raw materials or new processes, the quality can be improved.

You don't have to think that they use the same products as you, and just think that they would use such cheap paint.

In terms of performance, you have all tested it, and it must be a lot more than paint, although the quality of the paint you use is not top-notch, but the quality it should have is still there.

BMW has also done testing, the quality difference between the two is not very large, powder coating some performance is better than paint coating, but some will be a little worse. ”

"Then it seems that when we advertise, this point can still be added!"

"I don't have much to say about publicity, but to be clear, I don't recommend it.

That's when you are training salesmen, you can add this point, which should be able to increase the transaction rate. ”

If you advertise this stuff clearly, others won't necessarily believe it.

But from the salesman's mouth, it should increase the volume a little, but Zhang Xiaofan is not sure how much it will increase.

However, Li Bowen thinks it is very feasible.

"Just do it, and then we'll have a meeting and discuss it again to see if there's a better way. ”

Li Bowen also knew that BMW and himself would definitely not admit to using the same model of paint as Geely Automobile.

After all, at present, Geely Automobile really has no comparison with BMW's cooperative enterprises.

Take Geely's, the highest-end models can't compare with BMW's lowest-end models.

Whether it's in terms of quality, or in terms of brand awareness.

There is no comparison, at least in the psychology of all car buyers.

"Our new products are coming out, and all the colors are new, red, blue, purple, and the results all look very good.

It's all made of metallic pigments, and it looks much better than silver under the sun, and it has a lot of personality.

I think you can spray hundreds of units and sell them, and it should be very popular. ”

"How does the effect compare to the last model?"

Li Boshi has always been obsessed with the layer of paint on the appearance of the car model.

Nowadays, many car buyers are no longer satisfied with ordinary colors, they want to be different, they want to be different, they want to be different.

The shape of the car must not be changed, so they want the color of their car to be different from others.

Especially some of the less common colors, such as purple, peach, pink.

The last time I did a research report, the small gifts given by Zhang Xiaofan's company, the colors on it, Li Boshi felt very good.

"The color is basically the same, but now it can be mass-produced, in the past, because some technical difficulties were not overcome, so it could only be sprayed on some samples, but now it can be sprayed on cars.

We have experimented several times and the color difference between the different positions is less than 0.2.

This is completely acceptable, at least not at all with the human eye. ”

"So what are you waiting for? You're going to ship some of it to me today, and I'm going to have them do it in small batches.

Then put it on the market and see how the market reacts above. "You have to find the latest chapters by yourself when you read books?