The 1,000 orders from 30 stores were refreshed and snapped up as soon as the meal arrived.

Those little white-collar workers who didn't grab it could only watch their colleagues eating, and they couldn't bear the pain of a takeaway snack, and secretly decided that they must act faster tomorrow.

Some established business operators, who also run bento businesses, feel that something is wrong with the market.

Because, since the launch of the [Hungry] bento, as long as it is next to the delivery bento shops within the sales range of the [Hungry] store, the entire turnover has dropped by several layers.

Many small-scale bento shop owners shouted when they saw the neat uniform of "Are You Hungry], plus the peripheral promotional packages that even the dolls have, and the quality of the bento that is many times more exquisite than their own, and they all shouted: "The wolf is coming!"

However, the 30 stores of [Hungry] are nothing in the entire magic capital, so it has not attracted the attention of too many large takeaway chain giants.

You must know that the largest local bento shops in the magic capital, such as [Winter Pool] and [Bao Island], have opened hundreds of branches in the magic capital alone. Almost every few streets, you can find one.

You, a descendant of 30 stores, dare to jump in front of me?

I'm going to crush you to death with my fingers!

Therefore, when several subordinate stores that were robbed of business by [Hungry] reported to the marketing department of [Dongchi] and [Baodao], they did not attract the attention of the leaders of the corpse vegetarian food marketing department.

They only want to suppress opponents at the same level as themselves, how can they care about a small brand like [Hungry] that has only been open for a few days!

Maybe people just took advantage of the popularity of propaganda and went out of business after a few days?

Besides, with the scale of publicity like [Hungry], how much money does their boss have to earn to support the expenditure of advertising expenses!

Therefore, the operators of the same industry are waiting for the boss of [Hungry] to go bankrupt and go out of business, so that the blue and white whirlwind of [Hungry] will go with the waves.

However, seeing that other people's business is becoming more and more popular day by day, several medium-sized bento chains can't sit still!

They first made a bloody investment, imitating the propaganda method of "Are you hungry", but also making dolls and distributing them to the circle of friends. also asked people to analyze the exquisite bento box of [Are You Hungry] overnight, change the cover, and copy it directly!

As for the taste of the bento, they are all catering business, and let the product department draw gourds and study them for a few days, and then they can reverse the recipes of several signature bento boxes of [Are you hungry].

Although the taste of the product may be a little different.

However, a bento box of a few dozen yuan, you really want to eat steak and foie gras?

When the new flavor is launched on a large scale, and there will be another wave of price reductions, why not squeeze the small peers like [Hungry], who only have 30 stores and have not yet gained a foothold in the magic capital, into the gutter of the Huangpu River?

……

What is the saying?

Those who are not envied by their peers are mediocre!

On this day, Chen Hao was full of enthusiasm to hold a meeting for the company's employees, and after negotiating with Zhang Wei and them about the plan to speed up the opening of the store, he heard the situation reported by the marketing department.

"Someone is imitating us [are you hungry]?"

Chen Hao was a little surprised, and when he opened the sales data of the day, he saw that the 30 stores had a limit of 1,000 copies that were originally emptied every day, and several of them had a drop of several hundred.

Let the staff of the marketing department inquire, and after several peers in the market have thoroughly understood their own business strategies, they have started their own cottages and price wars!

"It's a price reduction again, and it's a copycat, is this going to kill us?"

Chen Hao, Zhang Wei, spinach, stammering, the four of them sat down in the chairman's office and began to discuss around a few copycat bento boxes that his subordinates bought.

Spinach: "No, let's also reduce the price, right? Otherwise, we can offer a discount price and give some coupons." I see that the two branches in Pudong are very squeezed out, and the daily sales can only complete 60% of the opening. ”

The stammerer shook his head: "No...... No...... Can't reduce the price ......"

Zhang Wei nodded in agreement: "The stammering is right, they are fighting a price war, if we follow the drop, we will be softened in front of them! Fighting a price war is too passive for us to do catering!"

Chen Hao pondered for a moment: "That's right, we have to do the reputation and positioning of [Hungry], and the initial price must not be moved! Not to mention that we have only opened for a few days, and this is the time to test us." ”

After repeated discussions, several people decided to start at the source.

The take-out bento is nothing more than the exquisite packaging of the lunch box, coupled with the taste of the bento, and the key price.

In terms of price, Chen Hao and they don't need to think about it, because [Hungry] was originally set to be the mid-to-high-end level of the bento, and the price did not overflow the market price too much.

For the consumption level of the people of the Demon Capital, a [Hungry] bento that is less than 30 yuan and extremely delicious is quite cost-effective.

However, the packaging box and the taste of the bento were actually imitated, which made Chen Hao a little unacceptable.

"Sure enough, you can't underestimate your peers!"

"I've been researching the bento recipe for more than a year, and it's so easy to get out of the copycat?" Zhang Wei took a bite of the copycat products on the table, shook his head and sighed.

Although the previous product formula was taken by Zhang Wei to apply for a patent. But this thing is a bento, and it doesn't have much technical content to make, so as long as you know how to cook, you can get started.

People just change the name and sell your formula as a new product, and you won't win it.

Besides, the Industrial and Commercial Bureau will take care of this little?

If it really matters, so many restaurants and noodle restaurants still sit at the door and fight all day long, and this meal belongs to their own family's patent?

What kind of business is that?

Lao Li, who was promoted to the deputy general manager of [Hungry] and the director of Ruili Group, was right: "Once you enter the catering industry, if you want to win a place, then win from taste!"

However, if the product department is asked to improve the product formula, it is estimated that within a few months, it will not be possible to come up with a better formula.

At that time, the business of [Hungry] 30 stores will be almost squeezed out by their peers, and no matter how good the formula is, it will not help!

"Zhang Wei, are the recipes of several of our popular products still there? Let me take them back and take a look. Chen Hao glanced at the helpless people in the conference room, and asked unintentionally.

"Recipes, locked in my office, what the hell are you going to do? You're not in product development. Zhang Wei wondered.

"I have a few friends who also do catering, so let's see if I can get them to find a way to change it. Chen Hao snorted and made excuses to prevaricate.

Zhang Wei was a little surprised by Chen Hao's actions, but looking at Chen Hao's appearance that didn't look like a joke, he really took a thick recipe from the office.

No way!

Who called Chen Hao the company's 1 billion major shareholder?

His words, in the [Hungry] company, basically no one dares to refute it!

--

PS: This chapter is a change for the hall master.,The data was promised before.,Reward the hall master plus 1 more.,Fortunately, there's only one person (funny) at the moment.。