Chapter 531: The Largest Advertising Agency (1st Update)
"Ladies and gentlemen, thank you for flying with Delta, I'm the captain of this flight, James Rodriguez, and we have thirty minutes to land at San Francisco International Airport... ”
Cheryl Sandberg didn't expect to receive a reply email from Zhang Chen within half an hour, asking when she would have time to come to the Bay Area for an interview.
Sandberg looked at the calendar, tomorrow was Saturday, and tentatively replied that it would be tomorrow.
Twenty minutes later, Isabelle, the administrative director of Tinder, called her, saying that she had booked a flight for 10 a.m. tomorrow morning, business class, and told her the location of Tinder's office.
"1835 White Oak Road, Menlo Park. The bright California sunshine brightened Cheryl Sandberg's mood all of a sudden, and she told the taxi driver the address she was going to, and Cheryl took out the information she hadn't read on the plane and continued to read.
"Whew!" Cheryl let out a sigh of relief, she had seen it so many times, it was still hard to imagine how this young man under the age of twenty had come to where he was today.
If the original grid website and ICQ were lucky, and the investment in ebay and Amazon was only a visionary, the success of Matrix and the experience of becoming a director of Salomon Brothers and Solomon Smith Barney are legendary.
In the tech world, some people have already compared Zhang Chen to the next Steve Jobs, and McDale has stated several times in public that he should beware of the red background of Matrix. But everyone knows that Dell's statement is nothing more than because iCom's strong rise in the short term has seriously threatened the high-end product line of Dell's personal computer business.
In the second quarter, Dell's PC sales of more than $1,200 fell by 15 percent, you know, now the PC market is in a stage of rapid development, with a quarterly growth rate of more than 10%, but the sales of Dell's high-end product line are not rising but falling. After the release of the second-quarter earnings report, Dell's stock price fell by 8 percent in a single day.
What kind of person is this Zack, and how did he create so many miracles? Cheryl Sandberg was full of curiosity.
Maybe after a while, after meeting, I will be able to have an answer.
White Oak Road is a small street with great greenery, while 1835, where the source of the fire is located, is a four-storey building hidden in the shade.
"Sorry, you might have to wait, Zack is in a meeting with a couple of entrepreneurs, it should be over in a while, you can wait here or look around. Isabel smiled and brought Cheryl a cup of coffee.
"Thank you. Cheryl took the coffee and looked around curiously, the office environment of Tinder Source is very relaxed, which is also the atmosphere of the whole Silicon Valley, if any company wears a suit and tie here, it is as abrupt as passing slippers on Wall Street.
Obviously, the house was originally a four-storey brick and stone house, but it has been transformed into a rather relaxed office space, with the ground floor being a completely active area, which opens onto the lawn outside, and from the second floor, it is the real office area.
Looking out the window, you can see the backyard of the building, with an irregularly shaped swimming pool sparkling in the breeze, where several people sit or lie down and chat with drinks on the lawn by the pool.
Maybe living here is a good choice?
Cheryl Sandberg waited for a while, saw that Zhang Chen had not returned, and heard Isabel say that she could go out for a walk.
But after all, I came for an interview, and it was not good to go too far, so Cheryl just said hello to Isabel, and then got up and went to the back garden.
"So, our commercial advertising model is not to provide advertising services to customers on our website, but to use our strong advantage in search to turn all websites into a platform for display advertising. ”
Cheryl had just found an unoccupied chaise longue on the lawn when she heard someone not far away who seemed to be discussing something, and Cheryl Sandberg looked up to see that the person talking was a young Asian in a black T-shirt.
Zack? Cheryl Sandberg recognized Zhang Chen at a glance, who were the other two people standing next to him? He was having a meeting here? Well, that's the style of Silicon Valley.
Cheryl tilted her ears to hear what they were talking about.
"Now there are more and more websites, and almost every website has no profit point, and they all want to generate revenue from advertising. But now 99.99% of the websites on the Internet don't have any advertisers to advertise their websites because of lack of clicks or other reasons, and they don't have any revenue. ”
"In this case, how to get advertising revenue has become the biggest pain point for most websites. So, if we try to persuade these sites to include a small piece of JavaScript provided by Google in their pages. When the user browses the web page, the JavaScript script says to the Google ad server: 'Hey, give me some ads'. The page is automatically retrieved by the Google ad server. ”
"The server analyzed the content of the web page and found that the word 'pizza' appeared 20 times and 'Washington' appeared 6 times. So the server thinks the page is talking about 'Pizza in Washington'. ”
"The ad server replied, 'Okay, this is a page about Washington pizza, let's give you some Washington pizza delivery ads!'" At this point, an ad for a pizza will appear in a fixed position on the page. If the user thinks, 'Well, I'm going to order a pizza delivery,' and clicks on the ad. This makes the site 50 percent of the advertising cost per click. ”
Larry Page and Sergei Brin looked at each other, and Zhang Chen said helplessly: "Haven't you figured it out? When other websites get 50 percent of the advertising fee for a click, we will also get another 50 percent as a channel fee! All the websites on the Internet will become the territory where we display advertisements! We will become the largest advertising company in the whole world! We will change the world!"
Cheryl Sandberg's heart was pounding, oh my God, is this Silicon Valley?
No, it's genius, genius in the truest sense of the word.
Sergei Brin didn't realize the commercial value of this, shrugged his shoulders and said, "Okay, this script is not difficult to do, Larry and I can complete it in a week." But neither Larry nor I are good at business stuff, so who's going to do that?"
Zhang Chen smiled and beckoned not far away, and a middle-aged man who was chatting with a few little girls walked over.
"Morgan Clark, Netscape's Director of Sales, has done a great job with Netscape, growing Netscape's online sales revenue from $80 million to $200 million in 18 months. If you don't have a problem, I propose that he be the general manager of business development and sales at Google. ”
(End of chapter)