Hearing the familiar voice behind him, Xiao Xiao's steps up the stairs slowed down, intending to enter the house together, and after a while, he saw Jiang Qingquan and several people.

After meeting and saying hello, Jiang Qingquan asked the two children behind him to call Gu Heng brother, and took out a cigarette and handed it over.

Gu Heng used to be an old smoker in his previous life, thanks to the fact that his lungs in this life have not become too dependent on nicotine, for the sake of his own health, he has always controlled it relatively well, and he belongs to the kind that usually does not smoke, and occasionally smokes two cigarettes in social interactions and will not be addicted.

After all, Jiang Qingquan is the elder on Xiao Xiao's side, and the elder can't give a good resignation, so if he doesn't take it at this time, if he is met by the other party in the future and takes a cigarette on another occasion, it is inevitable that he will have some ideas, so Gu Heng took it with a smile.

"Xiao Xiao, you take them up first, and Xiao Gu and I will smoke a cigarette in the corridor before going in. ”

After a few people left, Jiang Qingquan lit a cigarette for Gu Heng, who didn't have a fire, and lit one himself, and took a leisurely puff.

"Xiao Gu, I look at you, the smoking age should not be short. ”

Jiang Qingquan himself is a smoker, looking at Gu Heng's skillful movements, he can judge at a glance that the other party is also an old smoker, and he is a little curious that a smoker has no fire on him.

"In high school, I would follow my friends and learn it, but now I basically don't smoke. ”

"Blame me, if you hook your addiction to smoking again, then I will be guilty of a great crime. This smoking, it's better to quit or not smoke, I can't help it, it's been one or two decades, it's easy to get phlegm stuck in the throat when I smoke, I haven't quit a few times, and I feel uncomfortable if I don't smoke. ”

"My dad is like this, he needs at least one or two packs of cigarettes a day, and he has tried some ways to quit him, but it's not good. ”

On the topic of "smoke", after a few sentences, the two lost some life, and Jiang Qingquan gradually changed the topic.

Between men, especially men with careers, it is naturally impossible to be like Xiao Ma and Su Xuehua, who can chat with some parents for an afternoon, and those of the same age may also be able to talk about women, and as elders, it is obviously more appropriate to talk about things at work.

Opportunities are reserved for those who are prepared, and obviously, Jiang Qingquan came prepared.

After doing some homework, he first mentioned Hengchuang's recently popular Happy Farm game, smiled and said that he was addicted to playing at this age, and deliberately charged money to buy special effect fertilizer, and then talked about Hengchuang's merger and acquisition of Tengxun.

has said a lot, and its core meaning is nothing more than a point, affirmation and admiration for Gu Heng's career.

On the other side, Su Xuehua was sighing.

"You stupid girl, he's going to buy you a good car, and then, okay, this is good, millions of Maserati are gone. ”

Xiao's mother and Su Xuehua called Xiao Xiao to the kitchen as soon as she entered the house, first, to ask where the two of them had been this afternoon, and secondly, to find out what was going on with the car downstairs, whether it was bought or borrowed.

Then, hearing that Gu Heng originally planned to take her to buy a Porsche or Maserati, but it was at Xiao Xiao's insistent request that she finally retreated and bought an Audi, Su Xuehua joked that she was stupid.

"I haven't even taken the driver's license test, so why buy such a good car? If he hadn't said that he might have to use a car in Hangzhou in the future, I would have planned to buy a scooter worth tens of thousands of yuan. Besides, as soon as I'm a novice on the road, I don't have to worry about death if I bump into it. ”

Xiao's mother responded while choosing vegetables: "That's the reason, our small family, don't go out of the limelight." ”

Su Xuehua smiled: "Sister, I'm trying to persuade Xiao Xiao to adapt quickly." Think about it, if she marries Xiao Gu in the future, to put it cheesily, she will become the wife of a wealthy family, this level is different, and the lifestyle is naturally different, so from now on, she has to adapt to the lifestyle of a wealthy family. ”

Xiao's mother waved her hand to interrupt and said, "Come on, you're still a wealthy family!" You can talk about your family, which can be regarded as a big boss in the eyes of outsiders, why haven't you lived a wealthy life?"

"That's different. ”

Su Xuehua smiled, she wanted to tell the two of them what her husband told him last night, about the valuation of Gu Heng's company, after thinking about it, she still didn't say it after all.

After chatting for a while, Gu Heng and Jiang Qingquan had finished smoking a cigarette and entered the house.

"Xiao Gu, you give me an analysis, you said that the traffic of the online platform is so large now, if those of us who do business put advertisements on it and sell on it, is it possible to succeed?"

A cigarette narrowed the distance, and Jiang Qingquan finally cut into the things he was most interested in and wanted to know the most.

"Xiao Meng, turn down the sound of the TV. ”

After Jiang Qingquan instructed the children who were watching TV, they sat upright, waiting to listen to Gu Heng's incisive opinions.

"Uncle Jiang, are you planning to build your own brand and spread out channels through the online platform?" Gu Heng did not answer positively, but asked rhetorically.

Jiang Qingquan nodded and said his idea little by little.

After listening quietly, Gu Heng couldn't help but think a little higher of Jiang Qingquan in his heart, and had to sigh that the other party was able to work from a factory to this situation back then, and it was definitely not by luck.

Although he doesn't understand brand operation, he also knows how difficult it is for a factory that originally gave people OEM to go from the bottom of the industrial chain to the most upstream.

Take the sports brand as an example, the largest market share is Li Ning and Anta, look at the strength of these two brands, celebrity endorsements, advertisements are broadcast every day on major TV stations, and there are specialty stores in major cities across the country to sponsor sports events such as CBA, and the publicity and promotion expenses spent on this are calculated in units of 100 million per year.

It can be said that after years of operation, the influence of these brands has already radiated, and its brand image has already entered the hearts of hundreds of millions of people across the country.

Is there enough money to do it? The kind that can be advertised all over the country.

Is there a channel to distribute goods? There are specialty stores in major cities across the country.

If you don't have any of these, what to fight for?

However, Jiang Qingquan found an opportunity in the impossible, and wanted to use the thriving online platform to open up the situation.

I have to say that having this vision is enough for Gu Heng to look at him differently.

You know, it's only 2004, Jiang Qingquan is not his Gu Heng, knowing that the future Internet economy will have a huge impact on the traditional entity operation, and the other party, a layman, can think of this channel at this time, and is willing to try, to win, in the strategic pattern, has surpassed many people.

But then again, although Jiang Qingquan's idea is good and has a certain feasibility, there must be a premise, that is, there is a platform willing to spend a lot of resources to cooperate with the implementation of this project.

In other words, in the domestic Internet field, only he Gu Heng has this ability.

Relying solely on an online Taobao platform, Jiang Qingquan may be able to expand the sales channels of his own products, but it is impossible to build a brand.

What is Branding?

It is a pair of shoes that cost forty or fifty yuan, others can only sell seventy or eighty hundred yuan, but you can sell four or five hundred high prices, then it is called a brand, and what comes out of excess is the added value of the brand to the product.

After all, the Taobao platform is just a sales platform, but it cannot build momentum, cannot really promote the products, and form an influence, and without this influence, even if the quality of the products produced in the Jiang Qingquan factory is better than that of well-known brands such as Li Ning Anta, it will never be possible to sell a pair of shoes with a cost of dozens of yuan at a price comparable to that of Li Ning Anta.

Therefore, it is possible to promote its products and form an influence, and only Hengchuang, which has a large platform of tens of millions, has this ability.

Gu Heng glanced at him meaningfully, and then said on the topic of advertising on online platforms: "Uncle Jiang, let me tell you this, advertising on online platforms today will definitely have an effect, but at present, there is still a gap between its added value and TV media."

In the final analysis, there are probably two reasons, one is the form of advertising, the advertisements on TV are endorsed by celebrities, and then filmed into commercials, which are broadcast in the form of MVs, which is more vivid. The online platform currently does not have such conditions, just like Renren, you can insert some simple picture ads on it, but if it is broadcast in video mode, it cannot be well embedded.

Another reason is the mindset, TV media has been in business for so many years, and its influence has long been deeply rooted in the hearts of the people. As a rising star, even if the scope of the radiation can be wider, it will take time to give people a sense of déjà vu. ”

"Tall?"

"Oh, it's the meaning of high-end atmosphere and grade, and some words have been abbreviated on the Internet recently, and I have learned to use them, and I have said it to others a few times, and it has become a habit. ”

Gu Heng seemed to explain casually, but he was reminding himself in his heart that in the future, he should say as little as possible about the Internet words of his previous life, maybe no one will associate too much with this one word, but it is always good to be cautious.

"Xiao Gu, you help analyze and analyze, if Uncle plans to transform, build his own brand, from production to promotion to sales, and build a complete industrial chain, how should he break the situation?"

Gu Heng thought for a moment and said a few words: "Funds, channels, plans, preparations!"

"I have never done business, nor have I operated and promoted physical brands, and these are the few points that can be thought of, money is the premise, there are channels to distribute goods, there are reasonable and feasible plans to start, and it is possible to take advantage of the situation and break out of the situation with sufficient preparation. Among them, preparation should be the most critical, to build a brand, there are too many aspects involved, such as those well-known brands of Anta, which is not strong, with a complete design team, technology research and development department, can independently develop, and constantly launch new products, and without these aspects, even if temporary results are achieved, it is bound to be difficult to go far. ”

Gu Heng stopped the topic, in fact, this is almost all his opinions, he doesn't understand industry, he can only analyze a little from the macro perspective of enterprise development, and if he talks too much, it seems a bit of a class axe.

After listening to this, Jiang Qingquan nodded silently, and asked tentatively, "Xiao Gu, do you plan to enter the industry?"

Is this going to pull me in?

Gu Heng, who heard the implication, pondered for a moment and said: "Now Hengchuang's main business is the Internet, and with the development of this field, the prospects should not be bad." However, it is not denied that the Internet industry mainly does software products, and the overall bias is towards retreat, and users will have a certain dependence on software products that are convenient for their lives, but they will not feel indispensable like physical products such as clothing, food, housing and transportation. Therefore, from a long-term perspective, entering the real economy and complementing and connecting with software products that are biased towards retreat will be a direction for Hengchuang to consider in the future. ”

Jiang Qingquan didn't point it out directly, and Gu Heng's answer was rather vague, but to be honest, if Jiang Qingquan had the ability to pave up the stall, had the hard power to establish a brand, and had the ability to independently develop and produce, then he wouldn't mind getting involved.

On the other hand, if he didn't have the ability, he just had some ideas, he wouldn't think about it. As he said, the preparation in the early stage is the most crucial, and if the foundation is not strong, everything is empty talk.

"In this way, Uncle Jiang, tomorrow I may have to meet a friend, which is the online platform you mentioned, Ma Yun, the boss of Taobao. I have some cooperation with him, if you have time tomorrow, you can go with me and ask some questions about online sales, and if you have made up your mind then, let's continue to discuss this issue. ”

"Do you know Mr. Ali?"

"Hengchuang has some shares in Alibaba, and in addition, the two sides also have some business dealings. ”

Gu Heng said it very ordinary, but Jiang Qingquan took a few deep breaths to calm down his emotions, he thought that Renren and YY Games were Hengchuang's biggest family background, after all, it was surprising enough for a young man in his twenties to be able to start such two huge online platforms from scratch, but he didn't expect that the truth he thought he learned might be just the tip of the iceberg.

Hearing the news, Jiang Qingquan was surprised and delighted.

What is surprising is that Gu Heng's layout is huge, and it is not enough to acquire Tengxun, the communication software with the most users, but also to invest in e-commerce.

Happily, Taobao is now the largest online sales platform, and if he can take the opportunity to catch this line, then his brand building plan can be regarded as solving two major problems.

One is the publicity channel and the other is the sales channel.

All that remains is capital and the prototype of a company that is different from the factory's business model.

There had never been a moment when he felt so close to his dream.

However, before approaching his dream, he felt that he should put more effort into getting closer to his niece and son-in-law in the future.