Chapter 157: Test Ride Event
As the marketing director, Yang Chenglin's responsibility is to promote his own products and go out to develop the market.
Not long ago, I went to Tokai City, negotiated another contract with Britt, and visited Ian Donnelly.
When he was in Donghai City, he first saw a very interesting report from the TV, which reported in the news that Hongri Electric Vehicle Company had launched a new electric bicycle and would hold a grand test ride event in Donghai City.
Seeing this report, Yang Chenglin smiled and thought to himself, it's really interesting.
From a marketing point of view, Yang Chenglin felt that this should be a very good marketing campaign, and they should be able to make a name for themselves and win a certain reputation for their electric vehicles.
When he was about to leave Donghai City, Yang Chenglin was watching TV in the hotel, and accidentally saw a news report that the White Pigeon Company would hold an electric car test ride event in Donghai City, and the time was set on the same day as the test ride event of the Red Sun Company.
That's interesting!
Yang Chenglin seemed to see the smoke and some other things, and as soon as he came back, he immediately looked for Tang Fei.
After listening to Yang Chenglin's speech, Tang Fei said with a smile: "It seems that the competition between domestic electric vehicle manufacturers is quite fierce." ”
Yang Chenglin said: "Well, the competition is very fierce, and it is a little beyond our imagination, but from this matter, what else do you see, boss?"
Tang Fei thought for a while and said: "This Red Sun Company has so much confidence, and they must have developed a new type of motor in the international metropolis of Donghai City, and they want to use this to publicize it and let the people recognize their electric bicycles." ”
Tang Fei was like a god, and he guessed one of them.
Seeing that Hongri Company had also developed a new type of motor, Yang Chenglin suddenly had a sense of crisis, and said a little worriedly: "Boss, how about their motors compared to our motors, will they beat our motors?"
Tang Fei is still very confident in his own motor, in history, the real brushless high-efficiency motor will be developed after at least two years, and now all the motors on the market are brushed and toothed.
Tang Fei said: "Hongri Electric Vehicle Company has developed a new type of motor, I guess, they still have brushed and toothed motors, at most they are only better in brushed and toothed motors, but compared with our motors, there should be a generation difference, not as good as our motors." ”
Seeing Tang Fei say this, Yang Chenglin was immediately relieved, and immediately realized the huge business opportunity, and suddenly became happy.
"Boss, this test ride is a great thing for us, maybe we are the biggest winners. ”
Tang Fei quickly understood what Yang Chenglin meant, and thought approvingly in his heart, Yang Chenglin deserved to be an excellent marketing cadre, and he saw the essence of the problem at once.
The big PK of the white pigeon company and the red sun company in Donghai City will not only be concerned by the general public of Donghai City, but also by almost all domestic electric vehicle manufacturing companies.
If the White Pigeon wins in the end, these electric vehicle manufacturers will analyze the reason, and it is estimated that they will soon find out that the White Pigeon Company has adopted a very good motor.
Once they know that this excellent brushless high-efficiency motor is made by Jiuzhou Industrial Co., Ltd., they will definitely come up and buy it.
Understanding this, Tang Fei said with a smile: "It seems that we must complete the installation of this production line as soon as possible and realize the streamlined production of motors as soon as possible." ”
Yang Chenglin raised his hands in agreement and said: "Yes, we must assemble it as soon as possible, and realize the assembly production mode as soon as possible. ”
"Haha, when that time comes, I will not refuse to come, and I will follow all the orders. Yang Chenglin seems to have seen a large number of orders coming in one after another.
Tang Fei thought in his heart that if this is the case, it is estimated that it is not enough to have one production line, at least two, or even three, four.
I looked around at my own factory, the area is not small, and it is more than enough to build two production lines, well, then hurry up and build another one.
Red Sun Electric Vehicle Company.
This is also a large electric vehicle company, I heard that they have reached the scale of an annual output of 200,000 electric vehicles, which is larger than the white pigeon company, and the strength is a few points stronger.
They have also been taking several other large domestic electric vehicle manufacturers as competitors, in order to defeat these opponents and maintain their leading position, they concentrated manpower and material resources, invested a lot of money, and finally successfully developed an excellent electric motor.
General Manager Qiu Lihui was full of confidence and decided to do a big job, and also formulated a series of test ride plans, and its Middle East Sea City was their first stop.
The time and place were set, the media was invited, and everything was arranged, but at this juncture, Qiu Lihui got a message.
What, the White Pigeon Company is also going to hold a test ride in Donghai City, and it is scheduled to be on the same day as itself, and it will also put in 500 electric vehicles, no mistake!
At first glance, Qiu Lihui really didn't believe it, he guessed that the White Pigeon Company should have known that he had successfully developed a new motor, since the other party knew this, they also held a test ride in Donghai City, then there was a problem.
Qiu Lihui immediately used his strength to understand, but unfortunately the time was too short, and the information he came back was also very limited, but one thing was certain. The White Pigeon Company really wants to hold a test ride in Donghai City, and it really invests 500 electric vehicles, and the time is really set for December 1.
It is already late November, and there are only a few days left, and in a hurry, Qiu Lihui can only respond, and the number of electric vehicles invested has also increased from 200 to 500.
A few days later, December 1 arrived.
In December, there should have been a little chill in Tokai City, but today's weather is surprisingly good, and the warm winter sun feels very comfortable on the body.
It was a sunny day and it felt relatively warm.
The hot test ride also seemed to dispel all the chill that there was, and the whole test ride site was hot, with brand-new electric bicycles ready and citizens eager to try.
Everyone already knows from the TV that this test ride is not only completely free, but there will also be souvenirs to be distributed, and many people are very interested.
Interested citizens will find that there are two starting places for the test ride, which are not far apart, and the test ride site of the Red Sun Company can be faintly seen, and the test ride site of the White Pigeon Company can be seen from afar. Similarly, you can also see the test ride location of Red Sun at the test ride location of the White Pigeon Company.
Feng Yuanming came in person, Yao Yong was the same, when he arrived at the test riding site, the middle and senior management of the White Pigeon Company almost poured out, all of them participated in this test riding activity, and even invited some officials of the Donghai Municipal Government.
Donghai City TV Station, as well as a number of media in Donghai City, will follow up and report, saying that in terms of momentum, the White Pigeon Company is not the slightest weaker than the Red Sun Company.
A well-known host, holding the microphone, walked on the rostrum with the red carpet, explained the test ride in a loud voice, and of course, also promoted the White Pigeon Company.
The White Pigeon Company has sent at least a dozen employees, all wearing the work clothes of the White Pigeon Company, and each of them has a thick advertising leaflet, which is being distributed to the people around.
There are many citizens who are ready to participate in the test ride, and there are more people around to see the excitement, and many people's eyes are either looking at the camera that has been set up or the brand new electric bicycle.
Electric bicycles are cheaper than motorcycles, but also environmentally friendly and economical, many citizens want to choose it as a means of transportation, but there are also some people who are worried that electric vehicles have many faults, many problems, and limited riding distance.
The route of the ride has been arranged, and has been reported to the relevant departments of Donghai City for approval, for this grand test riding activity, the traffic police department of Donghai City has sent additional manpower along the line to maintain traffic order.
Know yourself and know your opponent, and you will not be defeated in a hundred battles.
Feng Yuanming is a caring person, he got to know his opponent well in advance, and after knowing the test riding plan of the Red Sun Company, he moved some thoughts.
First of all, it is reflected in the selection of the starting point of the test ride, which is next to the starting point of the test ride of the Red Sun Company, and the two are not far apart.
In addition, the test riding route is also very particular, a long route overlaps with the test riding route of the Red Sun Company, and at that time, there are both the electric car riding team of the White Pigeon Company and the riding team of the Red Sun Company on this route.
In the whole riding route, the White Pigeon Company even specially chose two uphill sections, one of which was longer and the other was steeper. The long uphill was the overlapping route between the two sides, and the steeper uphill was chosen by the White Pigeon Company alone.
Approaching 9 o'clock in the morning, the test ride event was about to begin, and every citizen who participated in the test ride wore a white vest issued by the White Pigeon Company, which had the eye-catching company logo and name of the White Pigeon Company.
Every citizen is ready, just waiting for an order.
"Bang!"
As soon as the starting gun rang out, a huge team of cyclists set off, a total of 500 citizens, a total of 500 electric vehicles, mighty.
Fortunately, the traffic police department has done an excellent job, and this section of the road has been subject to traffic control, so everyone can ride with confidence. Feng Yuanming and Yao Yong, like the citizens who participated in the ride, wore red vests and rode electric vehicles, moving forward in a mighty way.
After riding for a few kilometers, there was a fork in the road in front of him, and Feng Yuanming saw that there was also a mighty cycling team on the other road, which was the team of the Red Sun Company, and it didn't take long for the two teams to merge into one.
Suddenly, Feng Yuanming was stunned, in his own team, he saw a familiar figure, at first he thought it was wrong, and hurriedly took a serious look.
That's right, absolutely not mistakenly.
Not far away, separated by a few people, Feng Yuanming actually saw Tang Fei, only to see that Tang Fei was also wearing a white vest and riding an electric car from the White Pigeon Company.
Mr. Tang, it's actually Mr. Tang!
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Continue to three more today, the first one will be sent!