Standing in the doorway, Atletico looked into the ballroom.

The chandeliers are shining, the sound of sound music is melodious, and the waiters wear formal clothes and bow ties, just like a high-end social scene.

He was still wearing the same tracksuit he had in the afternoon, which obviously didn't match the environment very well.

Taking off his thin coat and tying it diagonally over his shoulders and tying a knot, Atletico raised his legs and entered the hall, looking calm and calm, not forgetting to respond to the greetings of others.

Not only him, but the guests inside were also not wearing formal clothes, sitting around the table were either wearing colorful sportswear or loose casual clothes, even if there were occasional white-collar suits, they had to open the collar of their shirts, how to shake off the solemnity and how to be comfortable, but also contrasted with the graffiti hip-hop style decorations hanging on the pillars around them.

In fact, it's normal to think about it, this is the place where the "PT Game Night" is held, and the people who appear here are young people who play creativity and make games, and if they are forced to follow the rules in suits and leather shoes, it will only make everyone uncomfortable, and it will be much better to change it to the way it is now. In fact, the earliest plan was even more exaggerated, drag balls, bikini parties, and pole dancing performances came in turns, but everyone said that they were too open and couldn't stand it, and the organizers had to compromise and compromise, and then it became what it is today.

Stop-and-go, Atletico quickly walked to the vicinity of the stage and sat down in the place where their name tag was placed.

On the stage in front of them, a warm-up performance is underway, and several funny artists are laughing hard, telling the fun things they encounter when playing games in Hokkien Chinese, and some jokes can also connect with the people in the audience, causing a lot of laughter and applause.

Obviously, these are all artists who came from the other side to make cameos, and they are all so-called "unification factions".

Ludao is located in the southeast of the country, with a low population and far away from the economic and cultural centers of Beijing, Shanghai and Guangzhou, so the performing arts and entertainment industry is not developed enough. Fortunately, the entertainment market on the other side is not bad, there are many singers and variety shows to invite, and it has become a commonplace choice to invite people to make cameos on the opposite side. As long as you keep your eyes open, don't look for dark green people who use love to generate electricity and tea egg parties with their eyes facing the sky, and there will usually be no problems.

The host stood high and looked far away, noticed the arrival of Atletico Madrid early in the morning, and when the artist left the stage after the performance, he raised the microphone and said loudly: "As the saying goes, drink water and don't forget to dig wells, we can gather here without the platform of bee PT." So below, let's warmly welcome the speech of the chairman of Atletico Madrid, Bee Group!"

This is all arranged, Atletico Madrid did not shirk, got up and walked on the stage, took the microphone and opened his mouth: "Correct it first, what the host said is not right or not, drinking water and not forgetting to dig the well is not wrong, but it is not us who are working to dig the well, but everyone here, so it should be me who thank everyone!"

This is not entirely polite, after several years of development, although Bee Games is still the largest supplier of the PT platform, it no longer has an advantage in the overall share, giving way to the growing third-party camp.

Of course, the people in front of them are actually only a small part of the third-party camp, and their output is completely incomparable with Ubisoft, EA, and other European and American manufacturers with studios all over the world. However, the latter prefers the x86 camp, and the contributions to PT are all transplanted "second-hand games", and the number of first exclusive works is far less than that of local companies, and Atletico Madrid is not grateful to the wrong person.

The applause from the audience gradually decreased, and Atletico continued: "First of all, I would like to inform you of the good news, benefiting from the Double 11 promotion, the cumulative sales of our PT console exceeded 17 million units, and the total sales of games exceeded 150 million copies, officially surpassing XboxONE to become the second largest game console in this era." ”

Although PT's hardware and software sales are "only" second to Sony's PS4, which sold 50 million units, the average price of games is only $15, and the cumulative sales cannot even be compared with the Nintendo WiiU, which ranks fourth. Even this sales ranking is not very stable, the sales gap between PT and XBO is not large, and ten days later is the Black Friday promotion and Christmas shopping season in the United States, Microsoft will definitely spend a lot of resources on bundled promotions, and it should not be a big problem to break out a wave of sales and overtake the rankings.

So this ranking is actually very watery, and it is completely good news and not bad news.

The developers present knew this, and still sent warm applause to celebrate this hard-won victory. It is not easy for Bee PT to come to such a point, although there are still many shortcomings, but everyone can't ask too much.

Outsiders know that this is the case, and Atletico Madrid is also the same in his heart, "Of course, we are only making up for the short version of the software sales now, and there is still a big gap between the average selling price and the sales of a single model." This is obviously abnormal and unhealthy, so in the next step, Bee You will gradually change the focus of support, stop the buyout policy of new works, and pour more resources into high-quality masterpieces in order to gradually increase the average selling price. ”

This sentence is like cold water poured into hot oil, which provokes a lot of noise and discussion.

Just like the country's export tax rebate policy is for OEM manufacturers, the support policy of Beegame is also the foundation for the survival of many small and medium-sized manufacturers. Changing the direction of support will inevitably have a huge impact on the entire ecosystem, and many people don't care about the occasion and directly talk to the people around them.

Atletico Madrid naturally saw the changes in the audience, he had long expected such a reaction, and there was no surprise and anxiety on his face at all.

Previously, in order to rapidly expand the number of games, Beegame took out a large amount of money to encourage new games, as long as the new games passed the quality inspection, they could be sold to Beegame at a good price, eliminating the need for subsequent sales promotion, translation, and maintenance updates, which were welcomed by small and medium-sized developers. Obviously, with the change of course in Bee Game, this kind of good thing will never be found in the future, and some people even have the idea of jumping ship to Nintendo and the mobile game camp.

Nintendo's previous console Wii/WiiU used PowerPC processors, but the newly exposed NX console was replaced by NVIDIA Tegra in the ARM camp.

In the last generation, the PS3, Xbox360, and Wii all used semi-custom PowerPC processors.

This architecture from IBM's supercomputer once had performance advantages, the first to achieve a multi-core processor, the first to reach 4GHz, but the complex structure and optimization difficulties have been criticized by game developers, and when AMD joined in, it also provided semi-custom business, Sony and Microsoft decisively jumped out of the car and used the latter's Jaguar APU to build a new console.

Nintendo has not changed its original intention, and calmly launched the new console WiiU that they have been developing for a long time. As a result, the company suffered a fiasco, and the sales volume did not reach 15 million units in the four years of release, not to mention the king of the host, and even the third place could not be retained. Forced into a corner, Nintendo once again used radical design on the new console NX, coming up with a high-performance tablet with a detached rectangular handle, comparing mobility with the console and gameplay with mobile phones and tablets, trying to open up a new situation.

Reaching down and pressing, Atletico continued: "For you, this change is both a danger and an opportunity. Buyouts are comfortable, but they will also keep developers away from the market, which is not conducive to the development of enterprises. This is a theorem that has been verified by many industries and countless companies, and the gaming industry is no exception. ”

None of the people in the audience are over 40 years old, and they have not experienced the tide of layoffs at the end of the last century, but many people still can't help but think of buying out their seniority and starting their own businesses, and they can't help but look at Atletico Madrid with a little disdain.

The following changes also did not escape the eyes of the latter, and Atletico Madrid's expression remained unchanged, throwing out the reassuring pill that had been prepared a long time ago: "Of course, we know that it is irresponsible to push everyone directly down the market, so Bee You specially arranged three crutches to help everyone adapt to the period." First, the buyout policy will continue until February next year, secondly, we will increase the amount of support funds for Rainbow Gate, and finally, Bee Games will increase the proportion of outsourced business. The specific content will be released later, so you can pay more attention. ”

Rainbow Gate is the Bee Game Store's standalone game distribution platform, similar to the Stream's "Favored Light", which allows developers to pitch concepts, release previews, gather feedback, and launch official games. If the response of the players is good, the team can also apply for the help and support of Bee Games, and the funds, equipment, and technology can all help solve the problem, which really brings out a lot of creative works.

Beegame's support is not free of charge, and needs to be deducted from the game's sales revenue. Of course, if the game is not popular and does not sell after it is released, they can only consider themselves unlucky together with the developer. This is also the main reason for the change of Bee Game, although the original buyout model also has a part of player evaluation, but it is always polluted by the water army, and the management team has long wanted developers to share the risk.

For developers, buying out is a one-shot deal, and if you sell it, you don't have to worry about it, but rainbow support can't, unless you make up your mind to take the money and run, you have to do your best to make a good game and look forward to a good harvest.

Although the dose of Atletico Madrid's reassuring pill is slightly insufficient, everyone can only accept it. Looking at the world, in addition to the "early bird investors" on Kickstarter, it is really not easy to find such a good partner, and no matter how dissatisfied you are, you can only do it and cherish it.

After a few more words, Atletico finished speaking and returned to their seats.

The next person to take to the stage was Xu Zhong, CEO of Bee Games, who introduced the next overseas promotion plan and next year's development plan of Bee Games, and finally pulled up the somewhat depressed atmosphere again, and then decisively ended the speech and handed over the stage to a group of performers.

After sitting and watching two shows, Atletico Madrid quietly flashed, and he just became a villain, so don't stay here and block people.

As the old saying goes, the relationship between Bee Games and these small and medium-sized developers is the same. If the new policy wants to break the jobs of many people, it will naturally not be popularized. However, it is not possible to change it, more and more companies are joining the buyout plan, and the financial burden of Bee You is overwhelmed, so it has to plan for change.

The most important thing is that the market situation has changed.

With Nintendo abandoning the WiiU and releasing a new console, NX, the console battle has entered a new phase.

So far, there are three distinct camps on console platforms, the first is the x86 camp where PS4 and XboxONE are located, the second is the ARM camp where PT and various Android boxes are located, and the last is the PowerPC camp where WiiU is located.

PowerPC needless to say, the former king of the console has now been abandoned, reduced to a burning platform, and basically no new works will be released; x86 camp is powerful and easy to develop, huge in quantity, high gold content, and can also be ported to PC for another wave, becoming the favored place of mainstream masterpieces; ARM camp performance is average, but it can get a large number of games through porting mobile games, which also attracts many developers, but there are not many high-quality masterpieces, and most of them are developed by Bee Games themselves.

Android box is not a climate, bee PT has sales and games, and is a well-deserved king of the ARM camp, but the addition of Nintendo NX may change this status quo, which naturally triggers a fierce reaction from Bee Game.

Although PT has a first-mover advantage, NX also has famous brand products such as Mario and The Legend of Zelda to escort it, and its strength itself should not be underestimated. Nintendo, as an established publisher, has no appeal to third-party manufacturers, and NX is likely to make a counterattack on PT in terms of high-quality masterpieces.

As a countermeasure, Bee You immediately sent a lawyer's letter to Nintendo, accusing the other party's detachable controller of infringing its copyright, and the two sides are still fighting.

The island country of Ivy still knows that coding covers the faces of passers-by on street signs, and Nintendo is famous for caring for copyrights, so naturally it will not make such a low-level mistake. Their long handle is completely different from the sprout-shaped handle of the bee game, and although the concept of the tablet additional handle is the same, the originator is not a bee game.

Naturally, Bee You didn't expect this battle of words to really stop the other party, but more to make a news to attract attention, stir up the topic of ARM game consoles, and then consume Nintendo's fame and reputation by the way, no matter what.

The reason why Nintendo is actively facing the competition is also to take the opportunity to promote and expand its fame, and who earns and who loses depends on the effect of NX's final listing.

Therefore, the next few months to a year is particularly important, and Bee Games needs to increase the number of high-quality games as soon as possible to consolidate the territory it has already laid, otherwise it will definitely be stepped into the sewer by the Mario brothers in suspenders.

Fortunately, it is not a few years ago, when the bee strength was small and ambitious and the crisis was everywhere, and now the bee has the troika of bee heart processor, bee system, and PT game engine, which has formed a closed-loop ecology and core competitiveness, and the ability to resist impact is not what it used to be, and it is fully confident to face any challenge.

(End of chapter)