Whether to go to Xiangshi or not is a question.

The relatives on both sides of Gu's father and Gu's mother have been hesitant for the past two days, in the final analysis, it is nothing more than a few words that it is difficult to leave their homeland.

Although this nearly a month of travel has opened their eyes to the bustling metropolis and the magnificent and beautiful rivers and mountains of the motherland, it is not that they can easily give up the home that has lived for decades.

But on the other hand, they also clearly know that this is a once-in-a-lifetime opportunity for the entire family.

Moving to Xiangshi, future generations will be able to have a better starting point in the future, not to mention, at least the children who grow up in big cities will receive a better education from an early age, and their horizons will be broader.

Not to mention, now that Gu Heng's family is developed, after moving over, they will move around more often, and the relationship will be a little closer, as long as Gu Heng helps a little, life will definitely be better, and it is good to enjoy the shade under the big tree, and you can see it.

And after a few days of discussion, the relatives on both sides finally made a decision to go.

However, it is not to move the family, but to let Gu Qiang and the younger generation, who are more yearning for the life of the big city, go over to the front station first, and when the house is taken care of and settled, they of the older generation will deal with the affairs of the family almost completely, and then consider whether to come over.

So, in late August, Gu Heng's family became lively, he didn't have much free time, and it was impossible to accompany Gu Qiang and them everywhere to see the house every day, but Gu's father and Gu mother also experienced the daily house inspection when they first came, and even under Gu Heng's "bullish" words and deeds, they once had the idea of flipping houses, and they were not shallow in experience, so they often accompanied them to see the house.

Although he runs around every day, Gu's father and mother are not impatient at all.

The level of status determines the mentality, when the family conditions were average in the past, Gu's mother liked to take Gu's father as a soldier and would work hard to take care of the children alone, complaining that the aunt was not very good to her back then. But now, these small grievances have been forgotten, and he is very concerned about the migration of the entire family to Xiangshi.

Naturally, the whole family is relocated, and there are inevitably many trivial matters, and many aspects inevitably need to be taken care of by Gu Heng, he is busy, but he does not feel annoyed.

Life has been in a hurry for decades, being able to become a relative is fate, bumps and bumps are inevitable, but noisy, after all, it is still a matter of courtesy, with this premise, he doesn't want to care about too many gains and losses, within the scope of his ability, he can pull a handful.

Besides, now that he is busy with his career, he usually doesn't spend a lot of time with his parents and Gu Gu, and these relatives can move around often when they move to Xiangshi, so as not to make life too boring.

…………

Speaking of career, Hengchuang has recently shown his face in the industry again.

It is rumored that Baidu will buy Hengchuang's hao123 website at a high price.

Of course, this high price is unknown to the outside world before the cooperation is reached, but it is speculated that the price will not be too low.

The reasons given are threefold:

First, when Hengchuang acquired hao123, although its Alexa (traffic) ranking was also high, it was far from such a huge user group as it is today.

Hengchuang originally acquired this website, the purpose is to YY games, Renren drainage, now Hengchuang several major platforms have completed the incubation, with their own huge sticky user base, not only no dependence on hao123, but can feed back traffic, making its development very fast.

In the latest Alexa rankings, HAO123 has entered the top 50 in the world, ranking 31st.

A high ranking means that the traffic is large, and Baidu is naturally willing to pay more costs.

Second, Baidu has a strong demand for hao123.

At present, the mode of domestic netizens to access the Internet is roughly divided into two types, one is through Baidu, Google and other search engines, and the other is through hao123 and other navigation pages, and in view of the current Internet user group is not high acceptance of the Internet, the proportion of users who will independently use search engines to query website information is not very high, so the acquisition of hao123 can complement each other to a large extent.

According to various indications, Baidu's purpose is to combine the search engine with hao123, the largest navigation website in China, so as to make the plate bigger and pave the way for listing. Because it wants to be listed on the NASDAQ, according to the regulations, the plate cannot be less than $300 million.

Third, it is the comparison of status, as far as the current point of view, compared with today's Baidu, Hengchuang is undoubtedly more powerful, the weak dialogue with the strong, the confidence is insufficient, if you want to get what you want, you should give more sincerity.

With these considerations, it is reasonable that Baidu is willing to buy hao123 at a high price.

In fact, in a recent negotiation, the latest offer given by Baidu to Hengchuang was 60 million in cash, plus 50,000 shares of Baidu's original shares.

This offer, compared with the original acquisition of HAO123 by Hengchuang, has been much higher, and it can be said that it is several times the profit return.

However, as for whether to agree to Baidu's purchase of hao123, there were different voices within the company at the meeting.

Some people are opposed, believing that the scale of hao123, even if it can no longer import traffic for Hengchuang's platform, but for other websites, it is still a powerful traffic import port, for now, it can create more than one million monthly revenue for the company through traffic output, rather than selling at a high price at one time, it is better to flow for a long time.

And those who thought they could make a move were Jiang Cheng and some others, and he gave a more satisfactory answer to Gu Heng.

"At present, there is a kind of speech in the industry, called the era and the times, in the 1.0 era, because most netizens have a limited understanding of network knowledge, so the acceptance of information is relatively passive, basically in a form of what the network provides, what users accept, such as Xinlang, Sohu and other portals, what content the editor provides, the user will understand something. Another example is navigation pages, because users do not know how to actively use search tools, they will rely more on navigation pages that can provide links to relevant popular websites and news.

This situation has led to the rise of navigation web pages, and because of their traffic output, it is very valuable.

But it is foreseeable that the era will gradually become the past, the era will open, in this era, with the expansion of the user group, the accumulation of Internet knowledge of netizens, users will no longer be satisfied with passive acceptance, but want to take the initiative to understand, to communicate and interact, this desire for knowledge and exploration, will make the network knowledge become no longer profound, when most of the Internet users know that through the search engine to search for the information and website they want to know, the role and status of the navigation page will gradually decline.

Therefore, I don't think it's necessary to leave a navigation page that will continue to depreciate unless the company plans to develop a search engine like Baidu in the next year or two, or if it is moving in the direction of a browser that can fit with the navigation page. ”

What Gu Heng was satisfied with was Jiang Cheng's foresight.

At present, the navigation page is indeed a must for many netizens, but in the next ten years, most of the Internet users have basically not obtained information through the navigation page, but directly through search.

Jiang Cheng can have such an opinion, Gu Heng is undoubtedly satisfied, as an old man who walked with him, he sometimes worries about whether the other party can keep up with the pace of the company's development, but now it seems that his worries are a bit redundant, this old guy is also actively seeking breakthroughs and transformations with the development of the company.

In the end, Gu Heng agreed to Jiang Cheng's proposal.

60 million cash plus 50,000 shares of Baidu's original shares, this is not what Gu Heng values, with the company's current size, this capital injection can no longer play a key role.

The main reason for agreeing is to implement their own policies, slowly dilute their influence, and give them some autonomy appropriately, so as to reduce the dependence of subordinates on themselves.

Now Jiang Cheng made a proposal, and received most of the votes, so he agreed.

Baidu's purchase of hao123 set the tone, but the day's meeting did not end.

Compared with the investment benefits obtained from hao123, he values the long-term development of the company in the future.

And the first topic he mentioned caused a lot of shock in the conference room.

"Hengjia Film and Television and Hengxin Real Estate will be relocated out of the headquarters building. ”

As soon as these words came out, Wang Siming, the executive vice president in charge of the business of these two companies, changed his face slightly, thinking that Gu Heng was dissatisfied.

"First of all, I admit my mistake, I didn't consider moving the film and television and real estate companies into the headquarters building at the beginning, and now, I propose to move the two companies out and relocate. ”

Gu Heng's smiling response made the hearts of everyone who thought that a major earthquake was going to happen a little relaxed.

Moving several companies from different industries into one headquarters building was a bit of a thought.

Whether it is Renren, Hengcheng Technology, or these companies can be classified in the Internet industry, in a sense, the nature of the work of the employees of these companies is similar, and the overall attributes are biased.

However, there is a big difference between film and television, real estate and other industries, these industries often need to have more interaction with the outside world, and if you stay in a headquarters building for a long time, it is a bit inappropriate.

According to the reaction, the contracted artists of the film and television company often go back to the company when they are not announced, which often makes some employees on the Internet and the starting point extremely excited, and when they get off work, some employees will deliberately run over to ask for a group photo and autograph.

Considering this situation, Gu Hengcai finally decided to separate the film and television company from the real estate company, and all walks of life were mixed in the same building, which was inappropriate after all.

After the second proposal was voted upon, the third and most important item of the day was put on the agenda.

Strengthen the construction of corporate culture!

Corporate culture, a bit abstract, to be concrete, is actually not complicated, is to imperceptibly instill some values and concepts that are conducive to the development of the company to employees.

For example, how to implement the pursuit of innovation by enterprises?

Simple and direct, you can use the most intuitive cash to reward, as long as there are employees with innovative initiatives, which is beneficial to the development of the company, then give rewards. As long as it is put in place, in the long run, the idea of employees pursuing innovation will slowly form an instinctive concept.

For the implementation of corporate culture, Gu Heng attaches great importance to it.

Looking at many enterprises at home and abroad, less than 20% of them have survived for more than ten years. Among these 20 percent of the enterprises, they have survived the first 10 years, and it stands to reason that they have entered a relatively mature stage, with stable efficiency, perfect management system and other conditions, but according to statistics, less than 10 percent of these 20 percent of the enterprises can smoothly advance into the next 10 years of development.

What is it that causes most businesses to have such a short lifespan?

When communicating with Ma Yun in Hangzhou, he said that among these enterprises, most of them did not survive the first five years, because they did not have stable benefits. Those who can't survive the second five years have not had the opportunity to keep up with the changes of the times. And an enterprise that has been developing for ten or twenty years is still eliminated, which is mostly due to the lack of corporate cultural construction.

If an enterprise has been developing for 20 years, if there is no reasonable system to replace fresh blood in a timely manner, and there is no good corporate culture to instill the core concept and value of enterprise development to employees, when the initial group of entrepreneurs enter the old age stage and the ambition is not there, the enterprise will fall into a situation of factions and internal friction.

Therefore, through excellent corporate culture, employees always take the core values and concepts of the enterprise as the direction of progress, so as to ensure that the enterprise can have strong competitiveness no matter when.

In fact, those enterprises that have existed for more than decades all have their excellent corporate culture, and careful analysis shows that it is this corporate culture that imperceptibly affects the work attitude of enterprise employees, so that enterprises always maintain vigorous vitality.

"A good system can promote the high-speed and effective operation of the enterprise, but the system of the enterprise still needs people to promote and abide by it, so it also needs an excellent corporate culture to influence and motivate the enthusiasm of employees. ”

This is a general idea that Gu Heng summed up after managing the company in recent years and communicating with many outstanding entrepreneurs such as Ma Yun.

At this point, as long as you put your ideas in place and do not encounter natural disasters, you don't have to worry too much about the development prospects of Hengchuang in the next ten years.

Therefore, Gu Heng is now beginning to think about how to make the company he founded survive the first ten or twenty years, or even become a century-old enterprise.

…………

PS about it.,This chapter has about 4,000 words.,I originally wanted to split the black spot into two chapters.,But considering it's a transitional chapter.,I'm afraid everyone will be crazy and say that there's no plot.,It's better to honestly make a chapter.,If you count it like this.,I'm still missing a chapter.。

In addition, complaining about suffering, I feel that my thoughts are a little exhausted, so painful, and I ask for a good way to save me.