The interpersonal communication of the whole society is actually a huge network, connecting the relationships between people through threads. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The bigger and wider the net, the more powerful it is, to a large extent, a kind of strength.

Although Gu Heng's network is wide enough now, he has not forgotten that at the beginning, his network started from this circle.

Therefore, for these friends in the circle, even if Gu Heng can't talk about intersecting, he has a little bit of friendship.

It is also because of this that when the film and television company was established, when Zhao Mu and others expressed their desire to buy shares, he agreed very boldly.

Moreover, the relationship between these second-generation generations can indeed promote the development of the company to a certain extent. Not to mention, just like last time, in order to let several artists of the company brush up their popularity on Mango Satellite TV's fast book, some of them are matchmakers.

When talking about the development of film and television companies, the partners in the circle are basically blind, and they can only ask about some things from a layman's point of view.

Among them, Gu Heng's purchase of the copyright of a game film and television adaptation some time ago was taken out and said.

"I've played the game "The Legend of Sword and Fairy", but I didn't expect that Lao Gu would buy his film and television adaptation rights, and plan to make it into a TV, is this planning to create our domestic Xianxia drama?"

This question has asked the voices of many people, among them, Feng Jiawei wants to know the answer the most.

Because he is the second largest shareholder of the company, and he is also involved in many big and small things of the company, he knows very well how much it cost to buy the film and television adaptation rights of the game "The Legend of Sword and Fairy".

You must know that this game is a product of a treasure island company, and in order to get the film and television copyright, it also deliberately arranged personnel to negotiate there, and it took millions to finally get the copyright.

paid so much, but Gu Heng didn't frown, obviously counting on adapting this game into a film and television drama, and was very optimistic, Feng Jiawei was more curious about Gu Heng's confidence.

This question almost knocked Gu Heng down.

Don't look at his confidence in daring to get involved in the film and television industry, it is based on some of his prophets, for the entire industry, he is actually just a layman, from some points of consideration one or two is okay, if he really let him say a three, two, five, it is purely blind.

Just like buying the film and television adaptation copyright of "The Legend of Sword and Fairy" this time, he knew that this was a theme that had been popular in his previous life and had great potential to be tapped, so he bought it early when the other party had not realized the value of this IP. But to ask him why he bought it, in the company, he was decisive and dictatorial, and from beginning to end with calmness and confidence, so that the whole company, including Feng Jiawei, was sure that he could witness a miracle next.

After all, the name of the person, the shadow of the tree, and his name as a little money-making expert, to a large extent, are enough to convince people subconsciously.

It's just that at this moment, in the face of inquiries from partners in the circle, and it is not a company meeting, he obviously can't use the trick of dictatorship.

Whether a man is handsome or not is very important. Okay, it's more important!

Since he was asked, it was impossible for him to avoid talking about it, and he had to still be stiff.

His face was still calm, and while thinking about the answer, he asked with a smile: "Tell me, when it comes to foreign film and television culture, what is the deepest impression?"

"Hollywood blockbuster!"

There was little thought about this answer, and several people said it in unison.

Gu Heng continued to ask: "What is the most intuitive impression that Hollywood blockbusters give you?"

After a short silence, everyone had different opinions, but back and forth, it was nothing more than going around "special effects" and "superheroes".

Gu Heng, who had found some ideas, then asked, "What is the most profitable subject?"

"The fantasy of Harry Potter and the Lord of the Rings" and "The sci-fi of the superhero series" account for most of the answers.

Gu Heng smiled and concluded: "Actually, in my opinion, among those foreign blockbusters, the most profitable fantasy and sci-fi series have one thing in common, that is, the IP has been hyped up, that is, the stories and characters in the copyrights of these series have enough audience and recognition. Like the Harry Potter series, the second part has now been filmed, and it is said that the third part is also being filmed, and it is foreseeable that with the popularity of this IP, there will be fourth, fifth and sixth parts in the future, or even more. Marvel's superhero series is similar, Superman is on fire, there may be Superman 2, 3, Iron Man is on fire, and the 2nd and 3rd parts will follow. In the final analysis, it is the characters and stories in this copyright that have formed an impact and can continue to attract money. ”

"Look at how it is in China, in fact, it is basically the same, in terms of TV and movies, the four famous novels, Jin Yong's martial arts, and Qiong Yao's novels, are the most filmed. Because these IPs are popular enough and well-known enough, it is easy to attract a large number of audiences, and even if they can't become popular, they won't be too popular. It is precisely by relying on this IP that Jin Yong and Qiong Yao can be said to be lying down to make money. ”

"What I'm doing now is to hoard a few high-quality IPs, then heat them up, and then sell them through copyright sales in the future and make money lying down. ”

"The reason why I chose the fairy theme of "The Legend of Sword and Fairy" is because this genre has enough heritage and audience, like Pangu Kaitian, Nuwa creates people, these are all mythological characters that we are familiar with, and "Sword and Fairy", which was born from these mythological stories, has the potential to become a boutique IP, not to mention, this game itself also has enough market to further expand its influence.

It is foreseeable that when a theme like Xianxia, which was limited by technology and shooting difficulty in the past and was rarely put on the screen, can really be launched, and the quality reaches above the passing line, it is not difficult to become popular. And as long as you cross this hurdle, you will dig deep into this IP in the future, make a few sequels, and make a movie after making a sequel, which is basically the rhythm of lying down and making money. ”

Gu Heng searched all the inventory in his head, and finally said such a thing that could barely fool a layman.

But then again, behind the seemingly foolishness, it is actually a development route that Gu Heng has long determined.

Hoarding high-quality IP, this is the development route he has created for film and television entertainment!

Not only film and television, but also novel copyright.

You must know that in the future, the largest novel website in China, the starting point, has become a company under him. This website has exported a lot of high-quality IPs in its previous life, such as tomb robbery notes, ghost blowing lights, and frightening step by step, all of which were born from this website.

As the largest shareholder of the starting point, he now has a film and television entertainment company, of course, he has to hold these high-quality IPs in his hands, so as to dig deeper.

Any industry, occupying the upstream position, often occupies a great initiative. When you have a large number of high-quality IPs in your hands, it is a good choice in the future, whether you invest in shooting by yourself or through licensing and other models.

Based on this foundation, when these high-quality IPs are used to package popular movie stars and create a step-by-step fire drama, it is enough to make his foundation in film and television invincible.

To put it bluntly, if you grasp these aspects, you can really make money lying down in the future.

…………

PS: I didn't fulfill my promise, I didn't have the face to see the readers, I have been cut into dices live in the group, fortunately, I started quickly and accurately, and I should be able to continue to fight after putting on two band-aids, so as not to affect the follow-up update.