Chapter 495: Value Measurement (Part II)

In the Internet era, companies that seize opportunities are like a rising tide, and they can't move forward.

Of course, you don't know who's swimming naked until the tide is low.

Meituan was founded in 2010, has been two and a half years, has received two rounds of financing, and now in December, it is expected that the annual sales will exceed 5 billion, not to mention that this is only this year, according to the current pace of development, next year will only be more exaggerated.

So, even if it's just one of its own divisions, why hand over the controlling stake?

Wang Xing was a little puzzled by Gan Jing's train of thought, and shook his head a little funny: "Mr. Gan, we are not short of money. Maoyan is one of our important businesses, and this right will not be let go. ”

Gan Jing said it very straightforwardly, and Wang Xing refused very decisively.

Gan Jing didn't speak, knocked on the table with his fingers, got the information from Zhou Pu's hand, looked at it and said: "Meituan is very powerful, it is developing very fast, but it is also very money-burning. To be honest, my first thought when I heard Zhou Pu's report that the negotiations were not going well was whether we could get Meituan. ”

It's very interesting to get this word, and it makes Wang Xing laugh out loud very easily, OK, he knows that the star actor in front of him is very powerful, probably the most powerful actor in China at present, but that's it.

There has been a lot of news about Forrest Gump movies recently, and Wang Xing is inevitably pushed news occasionally, knowing that Forrest Gump now has two movies on the market, and knowing that their costs are very high, so high that it is probably difficult for domestic film and television companies to have the courage to invest, knowing that their box office is very high, so high that it is difficult for anyone in China to reach it.

But...... You are just an actor, you are just getting paid, even if you are the No. 1 actor in China, you will get a maximum salary of $20 million according to Hollywood.

The two films are 40 million US dollars, and the Huaxia currency is 250 million.

Personally, for the studio, this is a lot, but what is it for a fast-growing, year-a-year company?

The more Wang Xing thought about it, the more he wanted to laugh, but out of respect for the top people in another field, he endured it a little, picked up the cup and took a sip to signal that Forrest Gump was still listening.

Gan Jing could see that the CEO was a little indifferent, he smiled, and continued: "But after I learned about it, Meituan has become the number one in the group buying industry. It's not easy to be the first in any field, it's all amazing. Meituan, I can't handle it. ”

He paused, his speed of speech remained the same, and he said calmly: "But in the field of film, if you are not chosen, I will turn around and unite with Guevara and Baidu Nuomi, and I am very confident that I can get Maoyan." ”

Wang Xing is a little more serious, Meituan's current core is group buying, but the rapid development of the film market in the past two years is also a good cake in his opinion.

Gan Jing didn't wait for his reaction and continued: "Even, Ali and Tencent may not have this intention. ”

"Movie......" Wang Xing said.

"Oh, yes, there's a Wanda. Gan Jing raised a somewhat hateful index finger and waved it in the air, "Wanda already has the intention to cooperate." I sometimes wonder if the online ticket purchase initiated by the Internet is strong, or the local theater chain is stronger. ”

Wang Xing's speech was interrupted just now, but he was not angry, he even quieted for a while to see if Forrest Gump had anything to say.

Seeing that Gan Jing had already lowered his head to look at the information, Wang Xing pondered: "Wanda will not take the lead in doing this." ”

He just predicted Wanda's thoughts, and did not comment on Ali, Tencent, and Baidu mentioned by Forrest Gump, these three are giants in the Internet, and once they are gone, it will undoubtedly be another bloody storm.

At this stage, Baidu has already made glutinous rice, and the other two feel that sooner or later they will end, but Wang Xing would rather they be later so that he can have the energy to win the battle of group buying.

If Forrest Gump really took the lead in uniting, as he himself said, it might not arouse the interest of the giants.

A top professional, he may not be rich, but he will definitely be able to leverage a lot of funds and resources, and it is obvious that Forrest Gump is very confident in himself.

Wang Xing's many thoughts flashed and he said with a smile: "It is precisely with these in mind that we are willing to make Maoyan independent and put aside the previous share plan." ”

When he said this, he still laughed: "But this controlling stake is too much." In the film industry, actors are actors, do we need acting skills to sell tickets?"

The CEO smiled here, and the few people sitting next to him naturally laughed.

Gan Jing's face was expressionless.

Lao Chen, the agent sitting on the right, didn't just talk to Forrest Gump, he would immediately hear the song and know the elegance, coughed to attract everyone's attention, and said flatly: "I think it is necessary for me to remind that once we cooperate, Forrest Gump's endorsement fee will not be counted in it." We can't stress enough that what we value is the cat's eye. Forrest Gump does not have many endorsement brands, and Givenchy is one of them. ”

Lao Chen shook the paper in his hand with his right hand and said, "You might as well reveal that Givenchy's annual endorsement fee is 8 million." He paused, then continued, "Dollars." ”

Of course, there are requirements in these eight million dollars, but there is no need to talk about those at this moment, just know that this is 50 million Huaxia coins in exchange for Huaxia coins.

Zhou Pu said: "Meituan's development is fast, but I'm afraid it hasn't made a profit yet." After the cooperation, the 50 million implicit endorsements are free, and even in the film industry where the sex is compatible, Forrest Gump's influence will be greater. ”

It is never charity for brands to spend huge sums of money to find celebrity endorsements, but just to use celebrity influence in exchange for greater profits.

If you spend 50 million today, you will be able to earn 100 million tomorrow.

"Meituan's sales this year are 5 billion, and there are a lot of losses. Maoyan currently accounts for a small proportion, and we choose Maoyan to cooperate for a win-win situation, and I believe that it can make a 1+1>2 effect. "Zhou Pu has calculated some detailed data, and he knows it in his heart, but at this time it is just a little bit.

Wang Xing glanced at Zhou Pu who spoke, he had several relationships with this person, but he didn't know how he could work on Forrest Gump's side - Wang Xing didn't participate in the previous negotiations.

At this time, Gan Jing spoke again: "If I can't negotiate today, then I will have to find Ali or Guevara." In fact, Che Guevara was happy to approach us. ”

Wang Xing looked at Forrest Gump's expression, his heart moved slightly, and he whispered to the person next to him: "Go and invite Lao Xu over." ”

Lao Xu is the head of Meituan's public relations department, and everyone else here knows his position, and probably understands what Wang Xing is going to do, and soon someone left the conference room.

After a while, a bald man came in, it was Lao Xu of the public relations department.

Wang Xing didn't shy away from it, and asked directly about the value of Forrest Gump's endorsement, focusing on four words: "truthful evaluation".

Lao Xu didn't hesitate too much, and gave a positive answer to Wang Xing's 50 million worth, and then he sat in the conference room, looking at Forrest Gump with bright eyes.

In fact, a star like Forrest Gump can not only bring huge traffic, but also the kind of endorsement that you may not be able to invite if you want to spend money.