Chapter 362: Atletico Madrid's Butterfly

Putting down the mobile phone in her hand, Tang Jiayi looked at Atletico next to her with a smile: "If Qualcomm people knew that this would be the end result, would they cry angrily?"

"Qualcomm wants to cry, so shouldn't AMD cry and faint in the toilet? Qualcomm mobile phone processor GPU technology was sold by AMD three years ago. [+New ^^+Hehe, it only sold for a mere $65 million, look at the current sales of Qualcomm Snapdragon?

After all, the management has to think about performance, and it is normal for businesses that were not profitable at that time to be sold or shut down early. ”

"It's normal, otherwise how could we have a chance?"

In fact, Atletico Madrid and Tang Jiayi both know that the same technology, in the hands of different sellers, the final market performance will be very different, just like the same 2B pencil, what is sold in the stationery store is fake, and only the middle school bought from the city and county education bureau is the authentic Chinese brand 2b.

Qualcomm bought the AMD?ImageOn mobile GPU technology, then bought the ARM architecture license, integrated it and then entrusted TSMC and Samsung to produce it on their behalf, and they had their own Snapdragon processors.

Although Snapdragon has been mixing well in recent years, playing games is not as good as Kegra Turui of the graphics card factory N Ji, and the performance is not as good as Samsung Exynos, and the reason why it mixes well is mainly because Qualcomm has a patent in his hand!

Regardless of the 3G model, the name has CDMA letters in it, indicating that it is developed based on code division multiple access technology, and it will inevitably use a large number of CDMA patents owned by Qualcomm. The purchase of Qualcomm Snapdragon with the integrated baseband chip function can reduce the difficulty of development and patent costs in this regard, which is very beneficial to mobile phone manufacturers. And this kind of operation method is something that pure processor manufacturers such as AMD, Intel and female IDIA cannot imitate.

AMD obviously knows its weakness, so when Intel, the defeated player in the graphics card field, and the defeated female IDIA in the CPU field are all roaring into the field of mobile phone processors, agricultural companies have already seen through everything, and are still calmly continuing their "construction machinery business", launching bulldozers, pile drivers, and road rollers every year (in fact, these are the names of the latter's CPU microarchitecture).

Between the two people who spoke, there was a white lacquered wrought iron table, on which there were two straight mobile phones side by side, surprisingly, the screens of the two mobile phones still presented a bright picture in the sun, and there was no problem that the LCD screen could not be seen clearly in the sun.

This is because there is no LCD screen on the two mobile phones at all, but the use of reflective screen technology that is very different from the liquid crystal display technology, the stronger the ambient light, the higher the brightness of the screen, naturally not afraid of daylight. And because there is no need for backlighting, the power consumption of this screen is very low, saving more than half of the power of various LCD technologies.

Of course, this also brings another disadvantage,That is, the picture display effect of this mobile phone is very poor when the light is dim,But after all, humans are diurnal creatures,You can't see the mobile phone clearly in the bed, then reach out and press the lamp,And the bee also installed a round LED display on the back of the mobile phone,And equipped with a low-power voice monitoring chip,Users can wake up the mobile phone directly through the preset voice password,Light up the back screen、Start vibration to report their location。 Of course, this function can also be used to unlock the phone by voice, simplifying the troublesome operation of pressing the power button, swiping or entering the password to unlock the screen.

"Anyway, you're proud, and now your sunflower will become a real sunflower. ”

Atletico shook his head slightly, "Fan Rasol (Sunflower) is still a trademark of Qualcomm, we just bought the first generation of iTouch D technology they gave up, but we didn't buy their trademark authorization." Besides, this is now the same as the original fan rasol, this is our butterfly display technology. ”

As early as 2004, CDMA technology giant Qualcomm acquired the i-Day DIGM company founded by two Mi T Ma Li graduates, and obtained the new display technology they were developing I Touch D interferometry modulation technology, and gave it a more understandable name, Mi Rasol. However, Atletico apparently didn't think the name was a good idea, so he named it "Butterfly" after an improved version of the bee's own technology developed by Rasol.

In fact, this kind of "display technology" has appeared on the butterfly as early as hundreds of millions of years ago, the colorful butterfly wings are a high-tech "display", the dead leaf butterfly uses them for "optical invisibility", and the black vein golden spotted butterfly uses their black and orange wings to express "don't mess with the brother, it's poisonous".

Some of these colorful colors come from the colored substances in the scales, and some from the fine structure of the scales, and the light undergoes complex interference diffraction on the upper and lower surfaces of the transparent wing scales, resulting in a "selective" reflection of ambient light, thus presenting a more diverse and gorgeous color expression that is far superior to skin pigment.

However, the colors and patterns displayed on butterfly wings remain the same throughout life, and in order to apply this display technology to human life, they need to be moved.

The interference diffraction of light only occurs in a very narrow medium or gap, and the most common interference phenomenon is that the oil droplets, which are nearly colorless and transparent, diffuse into an oil film on the water surface, but emit a very brilliant and gradually changing color pattern. The reason for the variety and change of color is that the water surface is not completely static under natural conditions, and the wind vibration and other reasons will lead to small bullying on the water surface, which in turn leads to uneven thickness of the oil film on the water surface. However, the interference and counteracting effect of different thicknesses of the oil film on the light is different, so in the end, the "flowing" change of the oil film pattern appears.

The method chosen by Digim was to introduce MEMS microelectromechanical technology to achieve an "air film" of variable thickness, which could control the color reflected at specific points.

MEMS simply means that the technology of making CPU is used to create micro-machines, these electromechanical systems of a few millimeters or even smaller contain sensors, actuators and energy parts, which can greatly reduce the volume of related mechanical equipment, in the nozzles of inkjet printers, digital micromirrors of DLP projectors, and mobile phone sensors and microphones are also very widely used.

Each pixel on the Qualpass Sunflower screen contains a reflective film that can move on the micron scale, which moves up and down precisely under the command of the control circuit, changing the distance from the glass substrate above, and finally changing the color of the reflection of the point.

For traditional display technologies such as LCD or OLED or even CRT, each pixel on the screen is composed of sub-pixels of red, blue and green, that is to say, the screen can only emit these three colors of light, but by adjusting the brightness ratio of red, blue and green colors, the three colors of light will become orange, yellow, purple, white and blue and other colors after being mixed with the human eye. The sunflower screen omits this step,Directly reflect the light of the corresponding color,This can reduce the effect of blue light to protect the eyes,Second, the water droplets on the screen、Fingerprints will not be refracted after the light,Cause the sub-pixel dislocation makes the picture colorful and annoying。

However, this also brings a new problem, the specific color of each point on the sunflower screen is completely related to the moving distance of the reflective film, the accuracy of the latter positioning determines the number of colors that can be displayed in the end, and the number of colors of the first generation of sunflowers is undoubtedly inferior to LCD, after all, the former only needs to adjust the driving voltage of the sub-pixel liquid crystal, and the latter also involves the mechanical movement of hundreds of thousands of reflective films inside, and the difficulty of control is undoubtedly a lot more surging.

I just saw this certainty, although Qualcomm Optoelectronics has long made a prototype of a mobile phone equipped with a fan rasol screen, it has not promoted it to the mobile phone market, but has chosen the niche market of e-book readers.

At that time, the screen of e-book readers was mainly eink electrophoresis screen, and there were also LCD color screens. The former can only display black and white images,But the advantage is that the power consumption is ultra-low and can continue to read for several weeks,The latter is actually modified from the color screen mp4 or Android tablet,Low performance and insufficient battery life,But the price is cheap or color screen,You can watch videos。

It can be imagined from this that the dilemma of the sunflower screen, the price is more expensive than the eink, the color is not as good as the LCD screen, and it can't be beaten at both ends, so in the end it can only be a cup.

Although in the past year, a number of manufacturers have claimed to have "jointly launched an e-book reader based on Qualcomm Rasol technology", in fact, they are just pasting their own trademark logo on the bare metal passed by Qualcomm Optoelectronics, and because the yield rate of sunflower screens is not high, it affects the explosive production, in fact, it has not been sold on a large scale.

In addition, the product of e-book reader is following in the footsteps of consumer digital products such as DC and MP4, and has been defeated by more convenient and all-round smart phones, and the market is shrinking.

It is also in this context that seeing that the business has not improved for a few months, Qualcomm Optoelectronics has the idea of transferring the first-generation technology to recover the cost and working hard to develop the second-generation screen that is more suitable for mobile phones.

In fact, others are not very optimistic about the sunflower technology with insufficient color and high cost, and they also feel that bees do not need to bloom in front of Samsung Electronics at all, greedy for perfection, and eager to go up to the processor flash memory, down to the plastic back cover and tote bag to make their own to control the supply chain and reduce costs. However, Boss Ma put on the power of a major shareholder and the prestige accumulated over the years, and still passed the decision strongly.

Because one is willing to buy and the other is willing to sell, and Atletico Madrid is not very tight in terms of amount, the transaction between the two parties was completed quickly, just like a local tyrant going to the auto show site to buy all the cars and people. However, if Qualcomm only took half a year to complete the digestion and absorption after the bees bought their old technology, and even launched an improved version, vomiting three liters of blood, although it is not necessarily, there will definitely be many people who will wipe the Coke that has just been spilled on their mouths, and then shout: "Are you stepping on a horse to tease me?"

In fact, in addition to the name becoming "butterfly", there is only one main change in the bee version of i touch D technology, that is, other indicators remain the same, which greatly strengthens the color performance and makes it reach the level of ordinary LCD.

The reason why the sunflower screen failed before, the most critical problem is that the picture quality is much worse than LCD, but it is much more expensive than the latter. Although users also criticize the ultra-short battery life of smartphones in less than a day, the lack of battery life can be solved by replacing the spare battery or plug-in power bank, and the poor screen quality can only be endured while making up for it.

Interestingly,The actual number of hair colors of the bee versioniTouch D technology has not increased much,Its picture performance has been greatly improved, which can be said to be the result of the viewer's own brain supplement。

To be precise, it was in Atletico that the Bee Research Institute modified the underlying driver of the sunflower and fine-tuned the control voltage corresponding to each color, so that the system could smoothly display the tens of thousands of colors that the human eye is most sensitive to. In fact, for most people, the vast majority of the 16 million colors claimed by the LCD screen are as meaningless as floating clouds, on the one hand, digital photos and videos have given up a large number of "meaningless" details in the process of sampling, transcoding, compression and preservation, many of these details are small differences in color, on the other hand, even if these small differences are shown on the screen, it is difficult for ordinary people without professional training to distinguish them.

In the history of the evolution of mobile phone screens, there have been 256 colors, 4,000 colors, 60,000 colors, 260,000 colors, but after 16 million colors, it basically stops, manufacturers like to talk about the size, resolution, and viewing angle and color temperature and other indicators when promoting the screen, and no longer emphasize the number of colors. The main reason is that it has reached more than 260,000 colors,It is actually difficult for the human eye to distinguish the difference between the two screens,The reason why it stays at 1600 instead of 260,000 colors,Purely because the former has matured and the price is lower。

Therefore, after Atletico Madrid, a "human with OS", personally took action and used itself as an experimental device to efficiently complete the revised sunflower hair color library, the latter's color performance immediately soared. Of course, this improvement effect is not 100% effective, and there will be obvious differences in actual use due to the different conditions of the user's eyes, but at least it can impress the eyes of at least one-third of people, and the remaining part of the people will have to wait for the Bee Research Institute to further optimize the hair color bank for their visual experience.

However, in this way, there is no need for Atletico Madrid's cheating methods, so you can only choose to trust experts and professional equipment, and then spend money to let them grind slowly.

Of course, the premise of everything is that the new version of the sunflower mobile phone equipped with a butterfly screen can be successful, otherwise it is naturally everything to be suspended, and obediently go back to purchase professional screens from other manufacturers http://m.piaotian.net!