Chapter 106: Three Conditions
At 9:30 a.m. on Monday, Xu Qing and three people came to the headquarters of the Aeon Group, and today's negotiation object is Keita Ando, vice president of the Aeon Group.
Someone came to greet Xu Qing at the door, it was Keita Ando's secretary, a female secretary, her expression was very respectful, and when she saw Xu Qing, she immediately bent down to say hello.
She led Xu Qing and the three of them to Keita Ando's office, which was very large and luxurious, much better than Xu Qing's office in the Sunlight Group.
Keita Ando is an old man with gray hair, Xu Qing learned from previous information that Keita Ando is 63 years old this year, and he is the oldest negotiator Xu Qing has ever contacted.
The position promotion of the Japanese company is very strict, and there is no certain age and seniority that cannot be promoted to the next level, so many of the senior executives of the Japanese company are old people with gray hair.
"Mr. Xu, it's a pleasure to meet you, first of all, I apologize to you on behalf of the AEON Group, because of our request to let you come to Japan from the United States, thousands of miles away.
I took a plane from the United States to Japan, a journey of more than 10 hours, and it was very hard, and I apologize again. Keita Ando apologized to Xu Qing for bending down.
Although he knew that the Aeon Group invited him to come to Japan for negotiations, there must be a purpose, but what else could Xu Qing say, Keita Ando's attitude was impeccable.
Aeon Group is also a Fortune 500 company, I don't know how many times larger than Glory Company, and Xu Qing also asks for them.
Xu Qing hurriedly said: "Mr. Ando, the Aeon Group's request is very reasonable, and I am happy to come to Japan to negotiate with you in person." ”
"It's good that Mr. Xu can understand. Keita Ando smiled kindly.
Then the two sides sat on the sofa and drank tea for a while, and got to the point.
"Mr. Xu, we have been in contact with Mr. Denning before, and we basically agree to your conditions, but there are a few conditions that we need to renegotiate. ”
"Mr. Anten, please. ”
"We mainly have questions about the number of participating stores, shelf space, and fees. Keita Ando said.
Xu Qing was speechless, the three conditions that Keita Ando said were the most important conditions of Honor Company, which was tantamount to disagreeing with the conditions proposed by Honor Company before.
Hypocrisy, what else do you basically agree, Xu Qing complained in his heart, but his face was very calm: "Mr. Ando, if you have any questions, just ask, we can negotiate." ”
"Mr. Xu is very refreshing, then I won't be verbose, let's just say it, first of all, the number of stores, Glory Company requires Aeon Group's stores in Japan to put electronic pets on the shelves at the same time.
This is difficult for us to do because the AEON Group is a group of companies with many companies, and the internal situation is quite complicated.
Many stores have another set of management systems, and it is difficult to put electronic pets on the shelves at the same time.
Of course, if you have to put electronic pets on the shelves of all Aeon Group stores in Japan at the same time, there is another way, which is to pay more fees. Keita Ando said.
"Can AEON Group's stores in major cities in Japan also have electronic pets on the shelves?" asked Xu Qing.
"We can guarantee that. Keita Ando nodded.
"Since it is not possible to put electronic pets on the shelves at the same time in all Aeon Group stores in Japan, Honor has agreed to reduce the number of stores and only keep stores in major cities. ”
Xu Qing doesn't care much about whether all the Aeon Group stores in Japan can be put on the shelves of electronic pets at the same time.
The price of electronic pets is not very cheap, the main buyers are from large and medium-sized cities, and there are very few people who buy electronic pets in small cities and towns.
Another reason is that after the electronic pet swept the world, the AEON Group would beg him to increase the number of stores.
Keita Ando was not surprised by Xu Qing's answer, he had expected that Xu Qing would not be able to pay more in order to increase the number of stores.
"Okay, let's move on to the shelf area, Honor Games asked Aeon Group to provide a separate shelf, which is difficult for us to do.
There are regulations on the number of shelves in each of AEON Group's stores, and it is not possible to increase the number of shelves at will.
The addition of a separate shelf means that the location of the other shelves will be changed and the non-shelf area of the store will be reduced.
It's a chain reaction, and we can't predict the consequences, good results, bad results, all are possible, but we are more inclined to bad results. ”
Adding a separate shelf for electronic pets can highlight the location of electronic pets and also play an alternative publicity effect.
Keita Ando didn't lie either, the number of shelves in supermarkets is regulated, and the number is rarely increased or decreased.
Xu Qing thought for a moment and said, "Mr. Ando, I agree that AEON Group will not add separate shelves, but I require that the location of electronic pets in AEON Group stores be conspicuous and the area should not be too small. ”
In fact, Xu Qing didn't care much about this condition, because supermarkets such as Wal-Mart and Carrefour did not promise Xu Qing to add separate shelves.
As long as there is enough shelf space for the e-pet, it doesn't matter if there are separate shelves.
Keita Ando began to be surprised, he thought that Xu Qing would not give in on this condition, Xu Qing was so good at talking, and agreed to the Aeon Group on two conditions in a row.
Suppressing the surprise in his heart, Keita Ando said, "The location and area that the AEON Group promised to provide to the electronic pets are first-class, and we say the last question of the cost.
Mr. Xu's price for the e-pet is $25, of which Aeon Group gets a 25% share, which we think is a bit low. ”
Xu Qing frowned and said, "Oh, then what do you think the sharing ratio should be?"
“35%。 Keita Ando said slowly.
"35% share?!Mr. Anteng, are you kidding!" Xu Qing shook his head and smiled.
The 20% share ratio is a normal share ratio, because Xu Qing is the weak party, and Xu Qing's share ratio is 25%.
Moreover, Xu Qing is directly supplied to the Aeon Group, without middlemen, and this share ratio is already quite high.
Now Keita Ando wants a 35% share ratio, whimsical!
"Mr. Xu, don't be angry, Aeon Group also has a plan, Aeon Group buys from Honor for $20 a digital pet.
Then the pricing of the electronic pet is determined by the Aeon Group, and has nothing to do with Honor. Keita Ando gave advice.
Xu Qing was silent, in fact, the plan that Keita Ando said was a normal situation.
The supermarket buys the goods, and then the price of the goods in the supermarket is determined by the supermarket, and has nothing to do with the middleman or the manufacturer of the goods.
However, electronic pets are special, Xu Qing doesn't want to hand over the final pricing power to the supermarket, he wants to hold the pricing power in his hands.
Electronic pets will have different prices in different countries, but the prices will be the same in the same country.
If the pricing power of electronic pets is handed over to the supermarket, it is likely that there will be a situation that Xu Qing does not want to see.