At 9:40 a.m. on December 22, the square in front of the flagship store of Barnes & Noble in New York was covered with a red carpet, with colorful flags fluttering in the sky, and a joyful atmosphere.

On both sides of the door of the bookstore, two large red cloths were covered, and there were people guarding in front of these two red cloths to prevent anyone from lifting the red cloth.

Near the entrance of the bookstore was a long table, in front of which were hundreds of chairs, full of people, and behind the chairs was a long, long line.

The procession was guided by railings, and the shape of the procession resembled a tumbling dragon.

Xu Qing stood behind the second-floor window of the bookstore and saw the crowd lining up in the square, which was roughly estimated to be at least 6,000 people.

The number of people made Xu Qing very surprised.

It's just a book launch, and it's not a celebrity concert, but so many people came.

It seems that Harry Potter and the Philosopher's Stone has a very strong influence and many loyal readers.

There were so many people coming, which made Xu Qing's heart that he had been carrying it down, he had been worried that there would be very few people coming, because the book launch held today was a bit unusual.

The general book launch is done by inviting several industry celebrities, media, and reader representatives to hold a book launch in a large or small conference room.

Everyone bragged to each other, the media wrote a few advertorials, the author presented a signed new book to the reader representatives, and then the new book launch was successfully concluded.

And Xu Qing's new book launch is done in this way, inviting more than a dozen celebrities from all walks of life, hundreds of media, and the conference is open to everyone, whether readers or not.

There is a certain risk in doing so, inviting so many celebrities and media, if there are too few readers, it will be too embarrassing to launch the new book, after all, the book is sold to a wide range of readers.

Xu Qing can know in advance how many celebrities and media will come, but how many readers can come can only be known on the day of the book launch.

Now seeing such a person, Xu Qing is very happy.

Smith, vice president of Barnes & Noble, who was standing next to Xu Qing, saw Xu Qing's happy expression and said happily: "Mr. Xu, today's book launch will definitely be a great success." ”

"This would not have been possible without the help of Barnes & Noble and Mr. Smith, thank you very much. Xu Qing said politely.

Smith is the business manager that Xu Qing first negotiated with Barnes & Noble, and now he is the vice president of Barnes & Noble.

"We are close partners and that's what we should do. Smith said a little flatteringly.

He became the vice president of Barnes & Noble mainly because he introduced Harry Potter and the Philosopher's Stone to Barnes & Noble.

"Harry Potter and the Philosopher's Stone" has been on the shelves of Barnes & Noble for half a year, bringing hundreds of millions of dollars to Barnes & Noble.

This includes direct sales revenue from Harry Potter and the Philosopher's Stone, as well as other ancillary revenues.

Now that Harry Potter is going to have a sequel, Barnes & Noble takes it very seriously.

From the moment Xu Qing proposed to hold a book launch at the flagship store of Barnes & Noble in New York, Barnes & Noble asked Smith to keep in touch with Xu Qing and Sunlight Publishing throughout the process.

For example, Xu Qing asked the flagship store of Barnes & Noble in New York to suspend the reception of customers during the book launch, and Barnes & Noble agreed without hesitation.

Standing behind the window on the second floor were not only Xu Qing, Smith, but also celebrities from all walks of life invited by Xu Qing.

These celebrities include MGM senior vice president Mackay, Hollywood stars Stallone, Schwarzenegger, Julia Roberts, famous book critics Locke, Plidy and many more.

Some of the celebrities invited by Xu Qing are celebrities in the book industry, and they have enough authority to enhance the compulsion of the new book launch.

Some people in the entertainment industry have great news value and great impact on ordinary people, which can make many readers who are not Harry Potter also pay attention to today's book launch.

Of course, some of the reasons why they attended Xu Qing's book launch were because they had a good relationship with Xu Qing and agreed to come, and some agreed to come because the appearance fee was high enough.

Xu Qing looked at his watch, 9:50, 10 minutes is 10 o'clock, the start time of the book launch.

Xu Qing and celebrities from all walks of life came to the square and sat down behind a long table.

Xu Qing's arrival attracted the attention of the people in line, and the neat and orderly line immediately became chaotic.

The security guards and the police hurriedly maintained order for fear of a great chaos, which was a terrible thing to have so many people.

Fortunately, the people in line knew that today was the Harry Potter book launch, not a celebrity meeting, and the chaotic queue calmed down slightly.

Xu Qing looked at the chaotic team, and secretly said in his heart that fortunately, he did not announce in advance that there were stars at the book launch.

If it is announced in advance, this small square will definitely be crowded, and most of the people who come will be celebrity fans.

The news effect of Xu Qing's invitation to these celebrities should be reflected in various reports, and it does not need to be reflected in the audience at the scene.

At 10 o'clock, the book launch of "Harry Potter and the Chamber of Secrets" officially began.

Xu Qing gave a speech for a few minutes, followed by a half-hour media interview.

There is no doubt that Xu Qing is the protagonist today, most of the time is spent interviewing Xu Qing, and a small part of the time is spent interviewing celebrities from all walks of life.

Because Xu Qing stuffed enough money, these media asked normal questions, not sharp questions.

After the media interview, Xu Qing stood up and took the microphone to silence everyone in the square, and then Xu Qing and Denning came to the two red cloths respectively.

"First of all, friends, thank you for attending the book launch of Harry Potter and the Chamber of Secrets, some of you come from New York and nearby places.

Some people are from California, Montana, which are far away from New York, and some are from Europe, Japan, Hong Kong Island, South Korea, etc., which are thousands of miles away from New York.

No matter where you're from, I appreciate your love for Harry Potter, so I made a decision.

All the friends who attend the book launch will get a free copy of "Harry Potter and the Chamber of Secrets", and not only that, but I also want to give you a gift.

It's a fun gift that you've never seen before, and I can't guarantee that all of my friends will enjoy it.

But I can guarantee that it will soon become a world trend, and you are the first to experience this gift.

Well, I'm not going to talk nonsense, it's about to reveal the face of this gift. ”

Xu Qing stood in front of the red cloth on the left side of the bookstore's door, and Danning stood in front of the red cloth on the right side of the bookstore's door, the two looked at each other, nodded to each other, and pulled down the red cloth at the same time.

Tens of thousands of very neatly stacked colorful small boxes immediately appeared in front of everyone's eyes.