Chapter 295: Test Results
Abin knows how to accept it when he sees it, and seeing that Zhao Xiaozi has slowly begun to face up to the relationship between himself and her, he immediately borrowed a donkey from the slope and came down from the tree.
"You see, my hands are scratched...... Blow it on me. Abin stretched out his hand in front of Zhao Xiaozi's eyes and shook it, and said pitifully.
Zhao Xiaozi took two quick steps, and only stopped when she turned a corner and walked on another street: "Blame me for the scratch?"
As she spoke, she looked over. Abin does have a hole in his hand, and it looks a little deeper.
"It's really scratched, is it a branch, how can it be? Aren't you very good, you can get hurt if you climb a tree?"
Zhao Xiaozi grabbed Abin's hand and observed it carefully for a while, and suddenly found that something was wrong.
"Huh, isn't it, what kind of sharp thing is this, where are there such sharp branches? Ah Bin~~~ Are you lying to me?
"Hey, hey, I wanted to take advantage of it, but you found out! This was done when I was cooking, and I was scratched by a fish bone when I was handling the fish head, and it was also because of you, and now the wound is cracked, are you blowing it......
"Go aside, you deserve it!
Having said that, Zhao Xiaozi still found a pharmacy and bought gauze and alcohol and went back to the dormitory to deal with Abin. Abin also took the opportunity to stay, in the name of helping Zhao Xiaozi guard the door.
Zhao Xiaozi doesn't need someone to help watch the door, but when she is working, someone intimately helps serve tea, pour water and cut fruits, and it is not bad to put forward some unique ideas from time to time.
……
Chen Xiaoxiao and others made a big splash to find a suitable location for advertising in Dai's everywhere, which naturally attracted the attention of many people, including Uncle Dai.
Although the second uncle was affected by the rumors released by Abin, after all, the power is still there, and the high-level knows more information and has their own judgment, so there is no such thing as a complete reversal of attitude at the grassroots level.
He had always suspected that those rumors that suddenly came out were released by Dai Yiran himself, but with his knowledge of this nephew for so many years, this was not possible. This is more like the style of a decisive person with means, so he focused his attention on Zhao Xiaozi and her laboratory.
He had a hunch that his business for many years might be ruined because of this woman, so Zhao Xiaozi was almost the one who must be eliminated, and in Dai's, he and she could not coexist.
So when he knew that Zhao Xiaozi wanted to advertise in Dai's, he immediately united everyone to raise objections.
Dai Yiran finally reluctantly established his prestige with the help of Zhao Xiaozi and A Bin and gained a firm foothold. At this time, even if he tried his best to agree to Zhao Xiaozi's approach, he couldn't do it, so he had to find Zhao Xiaozi to discuss a solution.
"There have never been advertisements in the Daishi Building, and there are small advertisements on the campus and the dormitory building, but the cleaning is also cleaned every day. Why are you thinking about advertising in Daishi?"
"You forget, I boasted in front of the board of directors that I would let them see the magic of hypnosis within three months.
Later, because of my uncle's illness and rumors, a lot of the work we had done before was in vain, so now we have to find another shortcut, and this is the way we came up with.
However, for the sake of the experimental effect, I can't tell you the details for the time being, and I would like to go and talk about it myself if it is convenient for the board of directors. ”
Speaking of this, Zhao Xiaozi seemed to suddenly think of something, and changed her words: "Forget it, no need, you try to help us fight for it, I will coordinate the park and the workers' dormitory by myself."
If you can't put an advertisement on this side of the building, then put a picture, or a text, which will never make people see that it's an advertisement, is that okay?"
Dai Yiran's face was a little bitter: "I'm sorry, Xiaozi, I can't help you with the advertisement." If you just put pictures or text, it should be no problem after being reviewed by the Propaganda Department.
Although I am in charge of the entire Dai clan, I can't do whatever I want, I am restrained everywhere, and I can't even meet you with such a small request, I ...... I didn't use ......."
"You have gained a firm foothold in such a short period of time, and you have also subdued a group of henchmen who belong to you, this is your ability, how can it be useless? Uncle didn't praise you too? By the way, Uncle can almost be discharged from the hospital, right?"
Speaking of his surrogate father, Dai Yiran finally had some expectations and smiles: "Well, you can be discharged from the hospital after another week of observation......"
Zhao Xiaozi accompanied Dai Yiran to chat a few words before going to the Propaganda Department to find someone.
The director of the Propaganda Department happened to be there, and for Zhao Xiaozi's idea of placing advertisements in Daishi Industry, there was a Tai Chi on the left and a Tai Chi on the right, but he didn't give a quasi-letter.
Zhao Xiaozi stayed for a while and then understood that the head of the Propaganda Department was probably the person acting for the second uncle.
Someone is making things difficult, and Zhao Xiaozi is not in a hurry, she has also considered this before, and she will change the plan.
……
The people of the second uncle on behalf of Zhao Xiaozi all stared at the every move of Zhao Xiaozi's team, and saw that although they also posted some pictures and texts everywhere, they were inconspicuous and not advertisements.
Just tacitly turn a blind eye to it. After all, no one would dare to offend her to death, in case she really becomes the boss lady in the future!
The March period is coming soon, and the second uncle's people and Zhao Xiaozi's team are all sharpening their knives, waiting to give each other a dismount.
The surrogate father had been discharged from the hospital a week ago, and he had already retired, but this time he participated in the board of directors for the first time after recovering from his illness because of Dai's resolute request.
Zhao Xiaozi first expressed her gratitude and best wishes to her surrogate father, and then began today's theme.
"First of all, please take out your mobile phones and use WeChat to log in to an official account mini program we designed, and then we will use this mini program to conduct a simple quiz.
If you don't know how to operate, please feel free to consult the staff around you, thank you for your cooperation. ”
At this time, the role of the surrogate father was reflected, and I saw that he took the lead in taking out his mobile phone, and beckoned Zhao Xiaozi to come over to help.
With the surrogate father taking the lead, everyone naturally took out their mobile phones, followed the official account of Zhao Xiaozi's laboratory, and then entered the mini program.
"Please fill in the basic information truthfully, especially the frequency of appearing in the headquarters building in the last half month, which directly determines the results of the test for a while.
Next, you'll see a quick flash of words that will be repeated three times. After three times, intuitively tick out the three words that impress you the most and submit.
Be sure to be intuitive, not to think. This is crucial and determines the outcome of the experiment for a while. ”
It was a fairly simple experiment, but in two or three minutes, everyone was done.
"I'm sure you've seen the results by now, with the largest number of people choosing the word 'savage', followed by 'free', 'flying', 'wild', 'free', 'fun', 'bar'......
I believe that some directors have already guessed something, yes, this is actually an intuitive experience of the effect of advertising. An advertisement for a savage bar, and its selling point is freedom and wildness!"
Zhao Xiaozi paused here to give everyone time to digest.
The first to speak was still the surrogate father: "What do you mean? This is an advertisement? Why is it an advertisement?"
Zhao Xiaozi nodded and explained with a smile: "To be exact, the quiz we just took is a means to test the effectiveness of advertising. And our advertising is actually a subconscious level of advertising, which has been integrated into our surroundings. ”
"You mean those pictures and texts that you put up in the company, and how did they become advertisements?" the surrogate father asked tentatively, thinking of what Dai Yiran had mentioned before.
That's the magic of subliminal advertising, it doesn't feel like it's an advertisement at all, but when you want to go to a bar, the first thing that comes to mind is the Savage Bar.
If we are given enough time, we can even generalize this kind of linking between words. In the future, whenever people think of freedom, they will think of the Savage Bar, and even when flying a kite, they will think of flying and freedom, and they will further think of the Savage Bar. ”
Zhao Xiaozi knew that what she said was a little unbelievable to everyone present, so she stopped again.
The discussion below is getting louder and louder, and those who don't understand it at all ask those who don't understand it everywhere, and those who don't understand it half-understood, and discuss with each other, but they can't figure it out for a long time.
"Mr. Dai, I think, in order to facilitate understanding, please move and go to the place where we posted the advertisement?" Zhao Xiaozi asked the surrogate father in a low voice.
The surrogate father was also intrigued, and nodded again and again: "Let's go, let's go together, let's see what this advertisement is all about." ”
Zhao Xiaozi stepped on high heels, like an inspecting leader, walking in the front, followed by a group of people, looking at the posture was a little bluffing.
"This is the lobby of our Dai clan, and on the side wall, I have replaced the original large calligraphy and painting with the current Ten Thousand Horses Galloping Diagram and Eagle Strike Sky Diagram.
These two paintings express freedom and wildness, and although you never deliberately observe them when you go to work, you can easily stay in your heart with a casual glance.
Next, I walked inside, and there were some tips posted in the elevator, the big words were 'Pay attention to safety, be careful to pinch your hands', but there was a line of small words below 'Civilized Elevator, Mo Xue Savage'. ’
The background of this tip is a chest-beating gorilla, and it's clear that the word 'savage' is the one to emphasize here.
At this time, 'free and wild' establishes a certain relationship with 'wild man', and of course, these occur at our subconscious level.
Next, when we got out of the elevator and opened the door, we saw landscape paintings similar to wilderness, desert, and grassland.
Next is a cartoon of the core values of socialism, such as 'prosperity, democracy, civilization, harmony, and freedom', but we will find that the word 'freedom' accounts for a larger proportion than other words, and it is easier to attract our attention.
After this, there is the picture of the wild man, and in this repeated repetition, the free, the wild, and the wild man have basically formed a complete connection.
So in the quiz just now, the number of people who chose the above three words was the largest. Under long-term stimulation, the human brain will slowly tie these words together, and mentioning one will remind you of the other.
This is what we call subliminal advertising! I wonder if people are quite satisfied with this effect?"