Chapter 167: Three Alliances
Oga Norio was even more moved when he heard this, but there was a problem with Xu Qing's words, and Oga Norio said: "Your bag clip suggestion is very good, but there is an important question that you didn't say.
If we beat Nintendo in our respective game markets, but both the Japanese and American game markets are very important, and Sony will not be able to enter the American game market.
And your Honor Group also wants to enter the Japanese game market, then there will be a conflict between the two of us, and the consequences will ......."
Ohga Norio's words were not complete, but Xu Qing knew what Ohga Norio meant, and he had already prepared a plan for this problem, and immediately said:
"This problem is really important, and my solution is this, when we beat Nintendo, the respective game markets have a six-month protection period.
Half a year later, both parties can enter their respective game markets and seize market share with their abilities.
The mall is a place full of competition, and if the Honor Group can't compete with Sony, I will be very convinced, and I won't do it like Nintendo.
Of course, the premise of what I say is to defeat Nintendo, and if we are defeated by Nintendo, these words will not make any sense. ”
Norio Ohga pondered for a while and said, "Your solution is okay, but we seem to have forgotten about another company, Sega."
Sega's energy in the global gaming market is also very strong, and its attitude is very important, and if Sega and Nintendo join forces, we will have nothing to fight back. ”
"Mr. Oga, don't worry, Sega and Nintendo are mortal enemies, and both sides wish that the other would go out of business soon, and the possibility of joining forces is almost none.
And some time ago, Sega approached me and said that if I agreed to their terms, they would help me convince a third party to cooperate with the Honor Group.
However, I didn't agree to their conditions, but instead offered to cooperate with them, and they are still considering it, in fact, if we can, the three of us will join forces and defeat Nintendo. Xu Qing said.
Norio Ohga was stunned for a moment, how could the two join forces and become three together?!
Xu Qing must have thought of the three families joining forces at the beginning, but he didn't take the initiative to say it, but waited for him to say it when he talked about Sega, so that he wouldn't be disgusted.
In the past, Norio Ohga thought that Xu Qing could have a net worth of $1 billion, and the luck component was relatively large.
Because Xu Qing's net worth is mainly brought by Harry Potter and electronic pets, unlike other billionaires, who have gone through all kinds of deception in the mall, and worked hard to make a net worth of hundreds of millions in the blood and rain of corpses.
It seems that you should be careful in the future, don't be deceived by Xu Qing's age and appearance, this is a cunning little fox.
"If the three of us join forces, the probability of defeating Nintendo is indeed higher, but how will the game market be distributed?" asked Norio Ohga.
"My initial suggestion is to allocate the game market in the United States to me, Japan, Europe, South Korea and other countries to Sony and Sega. ”
He Dianxiong frowned: "The Glory Group monopolizes the American game market, and its appetite is a bit big!"
Xu Qing smiled: "Now in the global game market, the Japanese game market is the largest, accounting for about 45% of the market share, followed by the American game market, accounting for 30% of the market share, and then other countries and regions accounting for 25% of the market share.
Then the market share allocated by the Honor Group is 30%, while the market share of Sony and Sega is 35%, which is higher than the Honor Group. ”
Norio Ohga immediately retorted: "The share ratio is not calculated in this way, although the 30% market share of the Honor Group is lower than that of Sony and Sega, but the American game market is a whole block, and the Honor Group only needs to do a good job in the American game market."
In addition to Japan, the market share of Sony and Sega is very fragmented, South Korea has a little market share, Wandao has a little market share, and so many countries in Europe have a little market share.
Sony and Sega need to connect all aspects of these countries and regions in order to seize market share, and they will spend more resources.
For example, with the same 20% market share, in the American game market, Honor Group does not need to spend extra resources to seize it.
However, it is not the same in those countries and regions, maybe South Korea has a market share of 5%, Germany has a 3%, France has 5%, the United Kingdom has a 7%, and the combined market share of these four countries is also 20%.
But for the sake of this 20% share, we have to spend more resources to grab it, because these are 4 countries!
In addition, the Japanese game market is Nintendo's home base, and it is much more difficult to seize market share in Japan than in the United States, so I don't agree with your market share distribution plan. ”
Norio Oga took a lot of effort to explain the difference in market share, and Xu Qing understood what Norio Ohga meant, and said, "How does Mr. Oga want to distribute the market share?"
"Honor Group ceded 10% of the market share in the United States. Norio Oga gave his own plan.
Xu Qing shook his head amusedly and said, "I don't agree with your plan, but the difficulties you mentioned just now also exist objectively, and I have a compromise plan."
Within 3 months since the release of the Honor Group's handheld, the sales in the United States did not exceed the sales of the Nintendo GB handheld in 1993 and 94, and the Honor Group is willing to open up the American game market in advance. ”
Norio Ohga was silent, GB handheld was released in 19**, and soon after its release, it became the world's best-selling handheld, and it is still the world's best-selling handheld, which is so powerful that people despair.
Honor Group is a newcomer to the game industry, and the sales of the first handheld machine want to surpass the GB handheld, although it only exceeds the sales of GB in 1993 and 94 years in the United States, but it is still very difficult.
If it really exceeds, then it can be said that the Honor Group defeated Nintendo.
After about half a minute, Norio Ohga said, "I agree with your plan, but this plan still needs Sega's consent." ”
"Sega is in a bad place right now, they should agree, and I won't touch Sega's share of the game in the United States. Xu Qing said.
At around 2 p.m. the next day, Xu Qing, Norio Ohga, and Hayakuo Nakayama entered a secret club in Tokyo, and at about 6 p.m., three people came out of the club with smiles on their faces and came to a high-end Japanese restaurant in Tokyo to drink and talk.
The day after eating with Norio Ohga, Hayakuo Nakayama, Xu Qing boarded a flight to San Francisco.
Xu Qing was very satisfied with the results of this trip to Japan, and yesterday Sega agreed to Xu Qing's compromise plan, and the three alliances were officially established.
Although the alliance is very weak and full of intrigues, the current direction of the three companies is the same, defeating Nintendo.
This year, Sega will release the SS home game console, in the previous life, this game console killed Nintendo to lose its armor, very strong.
This year, Sony will release the first generation of PlayStation, pulling a large number of Nintendo's third parties into Sony's camp, seriously weakening Nintendo's strength.
And the Glory Group handheld that will be released this year, what will be the power?