Chapter 380: The First Week Explosion
In 2011, on November 1, Forrest Gump's "Untouchable" had its world premiere in Paris, France.
France is a big European country, and its economic and cultural influence is one of the best on the mainland, and there are also a large number of Chinese students and ethnic Chinese here.
People living in China and abroad are in two different states, and those who live outside have seen white and black people for many years, and they have a natural sensitivity to the yellow skin that appears in front of them.
What's more, compared to other fields, there are fewer Chinese skin tones in the film and television industry - even, it should be said that there are much less.
From the moment Gan Jing appeared in Hollywood, his most iron-clad fans around the world are first of all Chinese living abroad, just like Chinese players who don't perform much on the court, they will still attract many compatriots to watch and support the game.
Then Gan Jing first had a very good box office, then won the Cannes Best Actor, and later was nominated for the Oscar for Best Actor.
It can be said that in the process of Gan Jing's gradual growth and influence, his yellow skin is an inspiration and a sign for many people.
Gan Jing doesn't know what motivates people in this regard, but those who are motivated and influenced will give feedback.
Sooner or later, it will come.
On this day, the movie premiered, and the identity of the world-famous Chinese actor first brought the first layer of explosion to the box office of "Untouchable", and French students and Chinese flocked to the cinema in unison.
At midnight, when Gan Jing gradually fell asleep, the audience who finished watching the movie left the theater one after another.
"Forrest Gump acted so well. ”
"Yes, Forrest Gump is our actor, he is very good in Hollywood. ”
"Do you think the soundtrack of this film is particularly good? I can hear Mozart, there is Chopin. ”
"Hehe, no matter how good Chopin is, he can't play out Lao Tzu's sorrow. But this film is really good, after reading it, my heart is warm, there is nothing exciting, but the plain one is also quite tasteful. ”
Some students who walked in front chatted with their friends for a few words, and suddenly turned around and shouted at most of the yellow-skinned compatriots who came out of the midnight show: "This is Forrest Gump's movie, everyone go back and promote it more." ”
"Definitely. It's not bad!"
Many people have responded, and many more have already distributed updates and text messages in the middle of the night - facebook, Twitter, domestic QQ space, Renren ...... All the channels they use are used.
The first thing the energetic student party did after returning to their accommodation was not to sleep, but to write a sharing and film review on the French Internet.
- "Recommend the new film "Untouchable", a simple film, a simple friendship, beautiful and pure, giving people energy. ”
- "Although I studied in France, I didn't like to watch French movies before, which were usually deep and real. I'm already tired of my life and just want to take it easy. This time it was meant to support my compatriot Forrest Gump's movie, but after watching it, I was deeply moved. Omar Hee is optimistic, Philip is gentle, and I really like this film. I'll do it twice!"
- "I also went to see it, the Chinese say +1." "This is a foreigner fan.
- "I think this is a film that is not inferior to "The Artist", and it is worth recommending. "The Artist is the biggest hit in France this year, and it is considered a strong hitter for next year's Oscars.
The early hours of the morning attracted some attention, and by the day of the next day, the posts mixed with media coverage brought the new film to the attention of more native Frenchmen.
"Untouchable" is jointly distributed by Gaumont Films in France and Warner in the United States, both of which should not be underestimated, and the scale of the film's promotion before its release has been done very well.
The first wave of fans brought good feedback, and the first wave of media coverage was mostly positive, which attracted more people to the theater to watch the movie.
Warm, pure, not hard.
This is the intuitive feeling of fans after watching the film, regardless of other off-site factors.
In the final analysis, the box office of the film still has to be supported by its own quality, "Untouchable" has this confidence, the movie itself is based on real events, there is love but not rot, soft and sincere.
It can be said that this film covers almost all fan groups.
The second wave of fan feedback from fans who watched the movie continued to make the French cinema chain re-evaluate the benefits that "Untouchable" can bring, and silently increased the number of screens.
This creates a virtuous circle.
Good word-of-mouth brings good box office, and good box office increases the number of screenings, which in turn helps the box office.
In just one week, whether it is the French media or the film crew, everyone can clearly judge - the box office of "Untouchable" is about to explode!
"12 million euros at the box office in the first week!"
"Dark Horse Kills, Forrest Gump Weekly Box Office Champion!"
Forrest Gump's Goal: The French Box Office Exceeds 100 Million!
"Trigger a movie-watching craze!"
"The number of copies in the French theater is adjusted online, and the weekly champion is good again!"
……
"Forrest Gump, it looks like you're going to achieve your goal......"
Director Olivier had a general impression when he got feedback on the results of the first two days, but it was still a little hard to believe when the first-week box office figures were actually on his desk.
broke 12 million euros in the first week, according to this trend, the goal of breaking 100 million is not a problem, Forrest Gump's eyes are really poisonous!
In the face of this achievement, Rao is Gan Jing once had a Hollywood "2012" work, and he was also impatient and excited at this time, but the introversion of the Oriental made him look much calmer.
"Director, we still have the global box office. Gan Jing said with a smile, "Since the response is so good, then we must supervise the theater to schedule more films." After the amount of films in the back comes up, this result will definitely be better. ”
"Yes, yes, yes. Olivier was excited to sit or stand, there was no thought in his head, he was stunned for a moment and rushed out of the office as if he was crazy, and shouted from afar, "I'm going to find the publisher!"
Gan Jing stood alone in the office and shook his head, the joy in his heart fully blooming when he was alone.
12 million euros in the first week, and that's just in France!
According to the general box office trajectory, eight weeks have passed, and it will easily break 100 million!
The box office of France alone can achieve Warner's passing target, and if you add the box office of other countries, then 150 million does not look difficult!
Thinking so, Andy, who received the box office record for the first time, has already called.
The phone was connected, and there was silence for a long time.
"Forrest Gump, I really didn't expect it. Andy finally came to his senses, took a deep breath and congratulated, "Congratulations on the box office hit." Warners has made a decision to fully support your Oscars the year after year. ”
The results of the first week here have just come out, and Warner over there immediately made a decision, which is not an unpleasant reaction.
Gan Jing was a little surprised by this decisiveness: "Warner is very powerful." ”
"Nope. Andy shook his head on the other end, "You're amazing." ”
This time, Andy was convinced, and Warner was also convinced.