Originated from Zhang Xiaofan's passion for ordinary paints, which is getting smaller and smaller.

So the plan for '09 is actually relatively simple.

Opened two branches, focusing on the research and development of automotive glossy topcoats.

Zhang Xiaofan's layout in the country is still going on, after all, this is related to his future strategy.

Therefore, the number of branches still needs to continue to increase.

But it must be controlled, and now the competition in the powder coating industry is increasing day by day.

If you don't pay attention to controlling costs, don't pay attention to controlling the number of branches, and have negligence in management.

Then the company's overall operating costs will continue to increase, profit margins continue to decline today, if the cost is rising, then these branches may not become the company's profit growth point, but will become a burden to the company.

Therefore, managers must be selected well, and technical personnel must also be assessed well.

These two points are related to the long-term development of the company, and the product quality of the company.

Whether a company can be stable for a long time.

Quality control is particularly important, good quality products in the price, if there is a slight advantage, then its market share will definitely increase step by step.

In China, at present, price is still the mainstream decision, and consumers will consider quality issues above price.

Of course, slowly, people's income levels will continue to increase, and their sensitivity to prices will become less and less.

This leads to people's pursuit of quality will be higher and higher, so the domestic consumer market will slowly transform from a price-winning market to a quality-winning market.

Zhang Xiaofan has a deep understanding of this.

Although the current pursuit of the United States Fiber Materials is still high-quality, the cost performance of the company's products is not lower than that of other companies, and the price may be 10% to 20% higher.

However, when the coated product is applied to the other party's product, the total price of the coating used per unit product is actually not higher than that of other coatings.

Therefore, in general, customers of Zhimei New Materials, after using the products of Zhimei New Materials, rarely use products from other manufacturers.

That's the benefit of value for money.

No one is a fool, the longer you use it, the more you can feel the advantages of the products of Zhimei New Materials, which are so prominent.

But from 09 onwards, the aggressive expansion momentum of the new material of Zhimei suddenly slowed down.

Naturally, the most profound feeling is the competitors.

In the past, once these peers encountered the salesmen of Zhimei New Materials, they were often overwhelmed.

It was fine at first.

Once the products of Zhimei New Materials are made, often the coatings purchased by this customer will be slowly converted into the products of Zhimei New Materials.

Therefore, as long as there is a Zhimei new material branch in the region, basically all the coating peers have a consensus, if Zhimei new material does not enter your customer's product series, then it is best not to let him enter.

Once you're in, you're left to your fate.

Unless you are willing to give up most of your profits and keep lowering the price, with the quality and cost performance of the best new material products, your paint supply will be less and less.

But from 09.

The salesman of Zhimei New Materials, as if overnight, became more Buddha-like.

Now their salesmen are attacking less and less, although it is not enough to say that they have given up some customers.

But this one is very telling.

But if you know the inside story, you will definitely find out.

Zhimei new materials in the picking industry.

That's right, this is Zhang Xiaofan's strategy in 09, sorting out customers.

It is not necessarily only the dirty and messy living environment, the working environment needs to be tidied up, and the customers also need to be tidied up.

In an industry with lower and lower profits, Zhang Xiaofan slowly began to give up.

The most notable is the bridge industry, which is caught in a very strange circle.

At least Zhang Xiaofan has found that although the industry is doing a relatively large amount of work, the profits of the entire industry are continuing to decline, and basically can only be maintained within 3%.

So Zhang Xiaofan decisively gave up this industry.

Another example is the construction industry.

In the construction industry, Zhimei New Materials mainly supplies sub-industries, that is, the aluminum alloy doors and windows industry.

The aluminum alloy industry has experienced four years from 05 to 08 years, after the profit margin has been declining.

ushered in a pullback, and profits were slowly increasing, so Zhang Xiaofan began to enter the industry again.

This industry does have something in common with the bridge industry.

For the same color, the order volume is very large, but the profit margin is low.

However, after 08 years, Zhang Xiaofan estimated that the profit margin of the aluminum industry began to rise, and then the profit margin of the bridge industry continued to decline.

This is due to the difference in quality requirements between the two.

The bridge industry has very, very low requirements for quality, and even Zhang Xiaofan found that as long as you can spray it and not drop it within a month, they can accept it, which Zhang Xiaofan can't understand.

But the aluminum profile industry is the other extreme.

His requirements for quality will be very strict, because his order volume is very large, so all aluminum enterprises will press the profit of this kind of order very low.

As a result, the profit margin of coating companies is generally low.

However, in recent years, a wide variety of aluminum-type products have emerged.

This has led to the fact that the industry is picking up, so Zhang Xiaofan decisively asked the salesman to increase the amount of energy invested in the industry.

Since 09, Zhang Xiaofan has a major task.

Anyway, this task is needed, and it will take a long time, maybe two years, maybe five years, and really ten years may not be able to complete it.

Improve the way powder coatings are sprayed.

In Zhang Xiaofan's memory, this will not change a lot until more than 20 years later, but Zhang Xiaofan can't wait now.

The market for ordinary people to use paints is also a very large market.

Zhang Xiaofan wants to replace oil-based coatings with powder coatings, and this ordinary market must be calm.

Be sure to make the spraying method of powder coating as simple and clear as a line.

Therefore, the spraying equipment must be simplified as much as possible and the price must be reduced as much as possible.

When it comes to paint, the simplicity of painting is clear at a glance.

A person who has the ability to act can use a brush to easily apply paint.

Zhang Xiaofan's goal is that an adult can use a very simple spraying equipment to spray powder coatings.

But there are a lot of challenges that need to be solved.

Of course, this is a matter for the entire industry, so Zhang Xiaofan is ready to unite some powder coating companies to develop together.

Brainstorming, after all, if such a device is developed, but the sales price is within 200.

So this kind of thing is definitely beneficial to the entire industry, so it is impossible for Zhang Xiaofan to invest in research and development alone.

That's a big loss.