A week later, Warcraft was released.

Xu Qing attended the press conference, went up and spoke for a few minutes, and praised "Warcraft", which not only made the current media and guests stunned, but also Mike and they were stunned.

"Warcraft is going to be the most classic game in gaming history!"

"Warcraft is the cornerstone of the Blizzard dynasty!"

……

And so on a lot of compliments that make people blush when they hear it, and even Blizzard Dynasty can say something like that.

The current media and guests disagree, and even secretly despise it, they just watched the introduction of "Warcraft", which is somewhat similar to the now popular "Dune 2".

They believe that Warcraft is a follow-up to Dune 2, and few follow-up works are successful.

Xu Qing didn't explain much, and when he stepped off the stage, Mike blushed slightly and said that he was praising too much?

Xu Qing patted Mike's shoulder with a gesture that you have never seen the world, and definitely did not praise too much.

If Mike knew all the bombardment slogans of later game companies, Mike wouldn't be blushing now, not to mention that "Warcraft" deserves his praise.

At the end of the press conference, Xu Qing's words at the press conference were also reported.

All kinds of melon-eating people expressed their joy at this, and they wanted to see Xu Qing being slapped in the face.

The promotion of "Warcraft" was also officially launched, and some publicity was also carried out before the release, but it was all a small fight, and now after the release, "Warcraft" has started a huge publicity.

In fact, there is nothing special about the propaganda strategy, which is to promote it in several publicity channels such as the future community, newspapers, magazines, DM, TV, etc., and the slogan of the propaganda is to subvert the real-time strategy game you imagine.

But Warcraft has spent $5 million on promotion, which is too much for a PC game today, and the vast majority of PC games don't earn $5 million by the time they stop operating.

Warcraft spent $5 million on publicity costs alone, shattering a lot of glasses in the PC gaming industry.

In this publicity channel, "Warcraft" has invested the most publicity money in the future community, although Blizzard and the future community are Xu Qing's companies, but they must also be settled.

At present, the promotion channels of the game industry are mainly concentrated in the two channels of TV and newspapers, and the expenses are also the largest.

But in the promotion of "Warcraft", Xu Qing chose to invest the most publicity money in the future community.

It's not that the fertilizer doesn't flow into the fields of outsiders, but the publicity effect of the future community is very good, and Warcraft is a PC game, which highly overlaps with the users of the future community.

Now let's talk about the development of the Future community, which has millions of users and more than 500,000 daily active users.

These active users spend an average of more than 2 hours a day in the Future community, which is a terrifying statistic for the Internet today.

The vast majority of websites don't even have 500,000 total users, let alone active users.

The influence of the future community is getting bigger and bigger, and many netizens will enter the future community every day to get information and publish information.

When most of the netizens in the future community are discussing a certain matter, the government departments in the United States cannot ignore the opinions of these netizens.

According to Xu Qing's understanding, there are now some government people who browse the information of netizens and chat with netizens in the future community every day, of course, these government people hide their identities from netizens.

This is one of the reasons why the last time the future community and the AOL community were arguing, so many famous people in the IT community stood up to support AOL.

Some companies also saw the influence of the future community and wanted to advertise in the future community, but Xu Qing refused.

He also didn't want to open up advertising channels, and with the explosion of the Internet, the number of people entering the Internet increased rapidly.

Xu Qing wants to quickly accumulate users during this period, and the ads will more or less disgust users.

Well, the promotion of "Warcraft" in the future community is not an advertisement, it is all Xu Qing's product, and the user's understanding and tolerance are very strong.

Xu Qing has promoted his own products in the future community several times before, and it can be seen that users are not disgusted with those promotions.

Xu Qing gave "Warcraft" an advertising title in the second position on the homepage of the Future community, which read: Subvert the real-time strategy game you imagined - "Warcraft".

Users click on this title, and they will enter an article with the introduction of "Warcraft" written in it, and then there is a download link at the top, middle, and bottom of the article, and click to start downloading "Warcraft".

Xu Qing also used his account to post in the future community, recommending "Warcraft".

The content of the post is written very Amway, as if if you don't download Warcraft, you will regret it in your life.

With Xu Qing's usual comic style in the future community, writing such a post will not offend users.

On the contrary, many netizens replied under the post, and the number of replies exceeded 2,000 within an hour after Xu Qing posted the post.

Xu Qing simply held a raffle, and then selected 100 users who replied to the post, each receiving $1,000, and the deadline for replies was 9 p.m. the next day.

After Xu Qing's lottery was released, the number of replies to the post increased extremely quickly.

Looking at the speed of almost one reply per second, Xu Qing is quite satisfied, 100 users, $1,000 per person, and a total cost of $100,000.

And the publicity effect achieved by this $100,000 is much better than spending $100,000 on TV to promote it.

Xu Qing talked to the staff of the future community to prevent someone from cheating with technology.

It's okay for users to brush the building repeatedly, if they have this perseverance, it is worth encouraging, but technical cheating can't be tolerated.

Xu Qing remembered the horror of being ruled by robots in the activities of brushing buildings to get prizes several times in his previous life.

In addition to publishing articles on the homepage and Xu Qing's posts, "Warcraft" also topped the advertising slogan on the homepage of each F bar, which is exactly the same as the situation on the homepage.

The Future community has grown to the present, and the number of F bars is hundreds of thousands, some F bars have hundreds of thousands of followers, some have only a few people, and no one even pays attention except for the creator.

Xu Qing doesn't care whether anyone pays attention to these F bars, and puts them all on the top of the advertising slogan of "Warcraft".

The effect of this promotion is obviously terrifying, and it is expected that more than 500,000 users will see the ad in the next few days.

At the same time, Xu Qing also asked the Future community to pay attention to the user's reaction to the ad to see if they were disgusted with this kind of publicity.

When he promoted his products in the future community several times before, Xu Qing had not used this way to publicize, and he was not very sure.

At about 12 o'clock in the morning the next day, Xu Qing got all kinds of data on the first day of "Warcraft".