Chapter Thirty-Six: The Keen Shen Cheng

While chatting, it was noon.

Liao Jianxin took Gu Bei to a nearby farmhouse restaurant for a drink.

After drinking three or four glasses of wine, Liao Jianxin's mood was high: "Brother, your idea of this food culture square is really good, just to alleviate my dilemma of insufficient funds, I calculated, we are engaged in food culture square, we want to renovate the old factory building, the flat land and fence in front of the factory must be renovated, plus the environmental greening, although it also costs a lot of money, but I can still get a thousand things, come, brother toast you." ”

Gu Bei glanced at Liao Jianxin and teased: "Brother Liao, no matter how you say it, you are also a millionaire, why don't you understand the principles of capital operation, can you afford to pay for the transformation of the old factory?"

Liao Jianxin sighed: "Brother, I can't compare to you in this regard, every penny I earn is real, why don't you give me some advice?"

Gu Beidao: "The geographical location of Xinlin Textile Factory has natural advantages, north of the university town, south of Qingchuan tourist resort Zhujiajiao Qibao Old Street, plus the city civilization construction project has been launched, is the most ideal location for catering in Yulin District, as long as the news of the food culture square is publicized, the discerning restaurant owners will definitely flock to it, I think, they will not mind paying the rent in the next two or three years in advance......"

Liao Jianxin's eyes lit up, and he used the rent advanced by the restaurant to renovate the old factory, what a good idea! He picked up his wine glass and said: "This idea is good, come, my brother will give you a drink." ”

Gu Beiduan raised the wine glass and Liao Jianxin dried: "With so many ideas, the advertising channels of the Food Culture Square ...... back"

"It's all yours, brother, and you'll sign a contract with Yuexiu when you turn around!" Liao Jianxin is arrogant, this bald scoop is shrewd, obviously engaged in growth and development, as soon as he received the news that the municipal government was going to carry out a spiritual civilization construction project in Yulin District, he immediately bought Xinlin Textile Factory, but Gu Bei had to admit that Liao Jianxin was still righteous, otherwise he would not have been able to give the bald man so many good ideas.

After three rounds of wine, the details of the food culture square were discussed, and at half past two in the afternoon, Gu Bei and Liao Jianxin left respectively, Liao Jianxin began to find the owners of major specialty restaurants in Qingchuan to negotiate the entry of the matter, according to Gu Bei's requirements, the entry must be a high-end specialty catering brand, Liao Jianxin needs to find a person with appeal in the Qingchuan catering industry to promote this matter.

Gu Bei was responsible for the operation and planning of the food culture square, Zhao Tuo drove him back to the company, and Gu Bei began to write the "Xinlin Textile Factory Transformation Food Culture Square Planning Case", which was relatively easy to write and did not take much time.

On March 14th, the Yuexiu design team finally completed the "Jiang Da Said" series of cultural column comics.

Gu Bei checked it carefully and was very satisfied.

In the "Jiang Dada" series of comics, the leader wears a gray jacket and blue pants, designed as an anime cartoon character, and the 19 comic scenes are all based on the small but moving details of the leader, and the overall style is based on the concept of "moe", a style that has swept later generations and does not exist now.

Compared with the current stereotypical and boring cultural propaganda slogans of leaders, "Jiang Da Said" is a leapfrog innovation in terms of content, pattern, language and even style, which is a change that subverts the understanding of the public, can shorten the distance between leaders and the people, and break the mystery that leaders give everyone, and the "Jiang Da Said" series of cartoons will be a more confident and open gesture in Chinese society.

This is Gu Bei's definition of the "Jiang Da Said" series of comics.

At the same time, the copywriting team wrote hundreds of "Jiang Da Said" comic press releases, and registered hundreds of accounts in famous domestic forums such as Tianya, Shuimu and Tsinghua University. Now, Gu Bei's plan is all in place, only Dongfeng is owed.

On March 16, Gu Bei asked Shen Cheng to make an investigation report, and the results came out.

In order to count the number of office buildings and hotels in Quanqingchuan, Shen Cheng suffered a lot during this time, he took the investigation report and ran to the office of Gu Bei of Yuexiu Company, Gu Bei happened to be discussing the matter of the food culture square with Zhang Xuebin, seeing that Shen Cheng was sweating profusely, he personally got up and brought a glass of cold water to Shen Cheng, and Zhang Xuebin withdrew.

Shen Cheng sat on the office chair opposite Gu Bei, poured a sip of cold water, handed him the investigation report, and said directly: "There are 260 star-rated hotels in Qingchuan, and this data is what I found from the Qingchuan Hotel Association. ”

Gu Bei flipped through the pages and asked, "Where is the office building?"

Shen Cheng said: "Qingchuan is so big, the specific number of office buildings can not be counted, but the number of office buildings at the first and second levels is estimated to be more than 4,000, of which the number of Grade A office buildings is around 1,200, and the number of Grade B office buildings accounts for more than 2,800, and the number of Grade C office buildings cannot be estimated, the amount is too large, in addition, the boss of Tianxing Advertising Media Company that you asked me to focus on is called Zhong Ze, I found that the share of print advertising in Tianxing Advertising Media office buildings is very high, and 80% of the print advertisements of Class B office buildings are monopolized by him. ”

"How did Zhong Ze manage to monopolize 80% of the Grade B office building?" Gu Bei was very interested in this.

Shen Cheng said: "His uncle Zhong Runhua is the director of the City Housing Bureau, which is one of the office property management units in Quanqingchuan City, of course, Zhong Ze's ability cannot be denied. ”

Gu Bei understood, and raised his eyes to look at Shen Cheng: "Aside from the office building, I now need to win the print advertising channels for the elevator entrances of 260 hotels in Qingchuan, if this matter is left to you, how are you going to start?"

Shen Cheng thought for a moment and said, "You don't necessarily want to do print advertising if you use these channels." ”

Gu Bei smiled: "Why do you think so?"

Shen Cheng said: "I feel, I feel that you won't take the old road that others have walked, and it will not be you who takes the old road." ”

Gu Bei nodded: "Okay, let's not talk about what I'm going to do, you can talk about how to win this channel." ”

Shen Cheng said: "I heard that you are working on the project of the food culture court recently, then we can cooperate with the Qingchuan Hotel Association to carry out a food culture festival when the food culture square is completed, invite major hotels and hotels in Qingchuan to participate, and also hold a brand recommendation meeting to replace resources." ”

Gu Bei looked at Shen Cheng who was talking in a daze, Shen Cheng has always been a hard-working, optimistic and confident boy in his heart, but he never thought that Shen Cheng's business sense was so keen, not to mention whether he could achieve the purpose of replacing advertising channels through brand recommendation, the creativity of this food and culture festival alone is amazing, this kid is only nineteen years old.

"Good idea. Gu Beidao: "Why don't you make a plan for me according to your ideas?"

"Yes. Shen Cheng raised his hand and looked at the time: "It's not early, will you go to the National Campus Singer Contest at eight o'clock tonight?"

Gu Bei was stunned for a moment, Shen Cheng didn't remind him that he had forgotten about it, tonight's National Singer 32 National Singer Contest was held in the studio hall of Qingchuan TV, and the day before yesterday, everyone discussed organizing a group to watch the competition and cheer for Comrade Xiaojin.

"You guys go first, I have something to do, I'll go later. Gu Bei took out four VIP tickets for the National Singer Top 32 Competition and handed them to Shen Cheng, which he asked Zhao Jun, the judge of the National Campus Singer Competition.

Shen Cheng took the VIP ticket, and when he left, he couldn't hold back, and said, "Jin Shengze, his son is here." ”

Gu Bei thought for a moment, nodded and said he knew.

Shen Cheng said: "Then I'll go over first, Ma Rulong and they are all waiting for me." ”

Gu Bei suddenly remembered something and called Shen Cheng: "By the way, how much money can you earn a month by setting up a stall now?"

Shen Cheng said: "Basically, there are two or three thousand." ”

Gu Bei stretched out his hand and pointed to the office area outside the office: "I'll give you 10,000, and you will work there in the future." ”

******

PS:

The weather is hot and cold, the cold is severe, there is always a lack of energy, the state is very poor, and the writing is less spiritual.

If you want to adjust it, ask for a wave collection to recommend a reward.