Chapter 395: Between Advance and Retreat

Although Greenfuture, which is in charge of the recycling mobile phone project for half a year since the official launch of the Big Tree Project, has not made much money from Atletico Madrid's sole proprietorship itself, he does not regret this choice a year ago. Although Greenfucher did not make money, his project has greatly expanded the number of beeos users, increased the influence of the camp and the appeal of the system ecology, and the rapid growth of the sales of the bee software store in the past six months is a tangible benefit.

You must know that no matter how popular Shenchuan mobile phone and aqua mobile phone are, their sales volume does not exceed 100,000 units, and the bee really sells the most is the small watermelon of the thousand-yuan machine, this thousand-yuan machine has exploded because of the word-of-mouth evaluation of "the smoothest smartphone below the thousand-yuan yuan", and it is the first and only star product of the bee to break the five million and tens of millions sales mark.

However, because there are more and more thousand-yuan machines on the market, and the configuration is getting higher and higher, coupled with the continuous maturity of Android 4, the "smoothness" of small watermelons has begun to be not lower than the "fun" of other Android thousand-yuan machines and even hundred-yuan machines, and the sales have obviously declined, and they are no longer brave in 12 years.

Finally, the number of active devices in the bee system finally exceeded the 10 million mark with difficulty, becoming the sixth largest mobile phone operating system in the world, but because Atletico Madrid did not authorize the bee system, this means that beeos has only about 10 million users from beginning to end.

At this time, Atletico Madrid must come up with new products that can explode sales and support the number of users of the bee system, otherwise other shareholders will definitely urge him to quickly throw away the bee system and plunge into the vast ocean of Android.

It is also ironic to say that the overall profitability of the "pro-son" bee system of the Bee Group is actually not as good as the "adopted son" BMA Bama Android ROM that was adopted halfway.

Although it seems a little strange, it is not surprising that such a result itself appears, although Bee itself did not use Bama ROM to build Android mobile phones, so that Bama did not contribute any hardware revenue, but relying on the pre-installation of other cooperative small and medium-sized manufacturers, as well as the modification and adaptation of netizens, it also makes Bama's installed capacity easily exceed that of the bee system, and more users naturally bring more online games and online advertising revenue. Even the income of the Bee Software Store is higher than that of the Bee Edition, after all, the former only needs to review and introduce millions of apps on the Android platform, while the latter also has to accompany the careful invitation and encouragement of third parties to develop the Bee version of the app.

After all, whether it is a first-party or a third-party, when software developers create games and software for the system platform, revenue analysis and risk evaluation are indispensable, even if Atletico Madrid can use the cost of losing prestige to force the software and game development team in its own system to provide support at the risk of losing money, but for the third party, he can't force it, he can only induce, and no matter how high the subsidy reward is, how can it be higher than the potential profit on the mainstream platform?

The world's six major mobile phone operating systems, Android and iOS, are making money, while the last four as a whole are losing money, which naturally includes BlackBerry and Linux, which are ranked fourth in the world after the bee system.

Although Atletico Madrid relies on the BC platform and the gradual improvement of open source software, which greatly reduces the cost of software development, so that the bee system is not short of commonly used software, and there are many copycat versions of popular games with good quality to play, but this is not a long-term solution after all, limited to the number of users, the bee version of these software and games has always been much worse than the Android version, if it were not for the Android version to make up for the loss, these two companies would have suffered a big loss.

In particular, the bee software responsible for the bee system, originally because of the free strategy of the bee system and application software, its profitability is quite poor, if it is not for the open Atletico Madrid enough against the sky, one person can be a team of 100 people, but also the use of open source software and breaking software greatly reduces the labor cost of developing software, this company, and even the bee technology of the year has long been bankrupt and bankrupt.

But even so, with the passage of time, the bee system has more and more functions, larger and larger volumes, and more and more software is in demand, even if Atletico Madrid timely launched the BC platform that simplifies the software development process, which greatly improves the efficiency of software development, but after all, it cannot be completely unmanned, the company's program ape scale still involuntarily swells up, and the operating cost is naturally greatly increased, which is why the bees do not go to Beijing, Shanghai and Guangzhou, and stay in Ludao City but do not stay on the island.

Although Bee's two core businesses, online games and online advertising, are developing healthily, continuing to contribute profits to the group, and relying on the most suitable Eight Horse ROM to truly gain a firm foothold in the mobile Internet era, the dismal performance of Bee System is undoubtedly a thorn in the hearts of shareholders and even Atletico Madrid. Although Atletico Madrid's highly-anticipated bee system has always remained profitable, if the labor costs saved by various means of opening and hanging are added, even if it is only increased according to the average salary of cheap domestic code farmers, the profit figure will naturally be swallowed up, making the bee system become another "burning platform".

So in the past year, don't look at Atletico Madrid and the bee system seem to have come up with a dazzling bunch of new products, and from time to time there are some amazing moves, in fact, the entire operation strategy is shrinking.

Except for the obvious example of donating the entire x86 version of the Bee system two months ago and abandoning the corresponding x86 product line, Bee has not released a new generation of flagship phones for more than a year. In addition to upgrading the processor process in the past year, it was only in July that the Bee 5 mobile phone based on the 28nm Bee Heart 312 was finally brought out, but this mobile phone was only released, because the Wanwan chip foundry is still debugging the production process, in fact, the market time will not be until 2014.

That is to say, throughout 2013, the bee completely relied on a mobile phone like the Shenchuan mobile phone to support the scene, although because of its three-proof long battery life, Beidou GPS dual navigation and the characteristics of many outdoor functions, this mobile phone has become a popular upstart among outdoor products, and from time to time you can brush your face in news such as "sudden flash flood traveler was trapped, fortunately the ship got the Beidou SMS reminder to escape in time" and other news. It's just that travelers are a niche group of people after all, most of them still like to take advantage of the big and small Golden Week to see the mountains and seas of people, and the Internet has also had a little bad feeling for this group of people because of more and more news about the "multi-department joint rescue of wayward trapped travelers" in recent years, so the bee has later changed its strategy, and the foreign version continues to use Bei Ye's advertising endorsement, emphasizing the attribute of survival weapons in the wild, while in China, they have launched the so-called "public version" equipped with a touch screen and appropriately upgraded processors , with the cost of battery life reduction, get rid of the restriction of butterfly screen production on sales.

Although it was ridiculed by some fans as a castrated version and a broken ship because of the butterfly screen, it was really this "broken ship" that made miraculous millions of sales in the niche market of three-proof mobile phones, and I don't know how many people were blinded by the krypton gold dog eyes.

In this face-looking world, the overly heavy appearance and the weight of more than half a catty seriously limit the appearance and portability of the Shenchuan mobile phone, coupled with the weak game performance, as well as the small number of games on the bee platform, making the two versions of the Shenchuan mobile phone basically unable to impress the hearts of ordinary users.

However, the Shenchuan team has been very keen to develop the market segment of "bear child mobile phone", as a three-proof mobile phone, although Shenchuan mobile phone does not dare to say "copper skin and iron bones, a hundred poisons are not invasive", but it is still not a few years old bear children can be easily destroyed, and other beautiful appearance of thin and light large screen mobile phones may not be able to withstand the repeated blows of dialing the ground and stuffing into the pool.

Even the few games on the bee platform, especially the few domestic online games, have become an advantage to attract young parents at this time, of course, Atletico will not admit that they used the bee network and the water army team, and added countless clicks, forwards and comments to the news like "one-click purchase makes the four-year-old bear child spend thousands" and "primary school students secretly remember the password to recharge 10,000 yuan to buy skins"!

In addition to these, the bee system also takes advantage of its closed system, and timely launched a special "bear child mode", allowing users to close all network payment channels with one click, and automatically turn off most of the phone call function can only call the family group, not to 110 trouble, but also won a piece of praise and sought after.

It's just that this kind of improvement is easy for others to learn,Several major domestic Android roms have now joined the similar bear child model,Although the population of 14-year-old children is as high as 200 million,But in order to prevent children from dropping mobile phones and buying a broken Shenchuan mobile phone is always a small number of parents,After all, in addition to "not falling",They can also choose"Break not distressed" This option, after all, as the price war intensifies, there are more and more domestic mobile phones that have entered the gear below 1,000 yuan, plus more and more old mobile phones eliminated by relatives and friends, if you sell it, you can't get back how much money is not worth selling, most of them can only be thrown into the cabinet to eat ashes, it is better to charge the battery and throw it to the child to play, anyway, they can play well without inserting the card to open the pet planet.

Pet Planet is a mobile version of the virtual pet game launched by Bee Software, with Bee's powerful voice technology and game AI technology, as well as constantly innovating, including parrots, starlings, red-crowned cranes, dolphins, goldfish, small flying fish, tigers, pandas, sika deer and other animals on land, sea and air, as well as a huge pet library of fantasy pets jointly launched in cooperation with popular online games and online novels, coupled with the conscience mechanism of free rotation every three days, this simple game has gradually developed into a well-known game "Pokemon" Such a popular game has also become a cash cow for Bee Games.

Although the performance is not as much as those popular terminal games, and the derivative value of "Pokemon" is not as high, but at the same time, it spans the four mainstream mobile phone systems such as Android, iOS, WP8, and Beios, with a total installed base of hundreds of millions of "Pet Planet" The topic and popularity on the mobile phone are far better than the previous ones, because the old Ren stubbornly guards his own handheld platform, and resolutely refuses to let Pokemon log in to the mobile phone platform, there are only old GBA versions of simulators and copycat online games on the mobile phone platform, which are naturally not the opponents of the bee pet planet. As for the serious lack of development of derivative value, it is also gradually improving, the cartoon of the same name has been broadcast on the Internet, and the big movie of the same name has also passed the approval of the general chrysanthemum masters, and is in intensive production.

Of course, among the hundreds of millions of installed bases of "Pet Planet", its own bee system and WP8 actually did not contribute much, and the total was barely over 10 million. Because of this, the voices within the group calling for the abandonment of the bee system and the switch to the Android platform are becoming louder and louder, although this opinion has been forced by Atletico Madrid to use the authority of the majority shareholder, but he is not good not to make any statement.

Atletico's plan is a three-step strategy:

The first step is to pick up mildew in the broken rice,Take the initiative to give up the lack of control、The performance is more cheatingX86Bee system,This system really doesn't have many advantages compared to Windows,The only free advantage is nothing in front of the overwhelming win7、win8 installed version of the CD。

Give it to Luda and other domestic scientific research institutions, which can allow bees to concentrate on the fully enclosed, completely autonomous Bar+BEIOS combination, as for the bee's investment in this system, there is the underlying ant system and BC intelligent programming platform, and most of them can be turned into the bar version only needs to be changed slightly, and those that can't be transformed are the open source software of the x86 platform, which happened to be sent to people at the same time.

The second step of Atletico Madrid is to prepare for the big tree plan, expand the low-end market with 100 yuan machines and 10 yuan machines (rental price), and consolidate the foundation of the number of users. Although the recycled phone does not support the unique features of the bar due to hardware architecture, and can only install the lower version of the Bee system and does not support applications that use these features, these are only minor problems.

After all, the performance of these mobile phones is backward, even if it supports new games, it is completely meaningless to card cards, but it is more troublesome to not support the bee BV format, and it has to be specially installed in the process of centralized renovation and transformation of the bee's own BV hardware decoding chip, for which it has given up a lot of models with too little room for transformation, and can only be sold to other recyclers or simply dismantled and taken parts.

As for his third step, it is naturally PT game computer to further consolidate the user base. Although the unit price of the product is much more expensive than mobile phones and tablets, the elimination time of desktops, especially game consoles, is far less than that of mobile phones, so that as long as there are continuous games and software updates, the loyalty of this part of users is higher than that of mobile phone users, which can be seen from the 60% market share of the Chinese version of the XP system that gave Microsoft a headache ten years ago.

But in Atletico Madrid's view, these are just happy troubles, and it's too late for him to envy, if it weren't for the "super long battery life" of XP and Win7, Windows would have been planted into the pit because of Vista, Win8, Snowden's triple hit. For mobile phone users, please visit http://m.piaotian.net