Chapter 63: Game Philosophy
"You don't draw this panda cute enough, many of our target customers are young women, and cuteness can conquer them. ”
"The puppy's eyes are drawn a little bigger, highlighting the image of the eyes, and it should have that kind of twinkle effect. ”
"This rabbit's ears are longer and more curved, so that it looks more cute. ”
……
At 9 o'clock in the morning, Xu Qing came to Honor Games Company to instruct the company's artists on how to draw the original picture of the electronic pet.
Xu Qing did not have any art knowledge, and professionally speaking, he was not qualified to direct the company's art.
But yesterday, Xu Qing saw that the artist had drawn the original picture, and looked at the sky speechlessly, what the hell did he draw!
Xu Qing chose a total of 5 kinds of animals that are more common and cute, namely cats, dogs, pandas, rabbits, and owls.
Among them, owls are those owls that often appear in Harry Potter and the Philosopher's Stone, and can be regarded as a marketing tool to attract book lovers to buy electronic pets.
Then Xu Qing asked the company's artists to draw these five animals.
As a result, they painted the cat as sluggish and the dog as fierce, not to mention the 3 animals, and none of the original pictures satisfied Xu Qing.
Xu Qing can imagine that if these original pictures are put on electronic pets, the target customers will curse something as soon as they see the image of these pets.
Electronic pets, the two words behind pets are very important, why cats and dogs will become the choice of most people to have pets, in addition to cats and dogs are easier to feed, more importantly, cats and dogs are very cute and cute.
Although electronic pets are not real pets, they must highlight the cuteness and cuteness of pets when they are related to pets.
These artists also felt aggrieved, thinking that they drew very well, and Xu Qing was a little harsh.
Okay, Xu Qing wants to popularize what it means to be cute.
In fact, I don't blame them, in the 90s, I didn't have a very clear understanding of cuteness, unlike later generations, where there were cuteness everywhere, everything had to be cute.
Among them, the most powerful is the Japanese country, and they designed the solemn and majestic police image into a cute image.
The crested ibis and the panda are precious animals of the same level, but why the panda is popular all over the world, and few people understand the crested ibis, it is because the panda is cute, and cuteness is justice!
Xu Qing instilled all these ideas about cuteness into the artists, and asked them to draw 5 kinds of animals as cute as possible.
After solving the matter of the original painting of the electronic pet, Xu Qing had to answer the doubts of the plan.
"Boss, only feeding, chatting, bathing, these three game modes are too simple? I think there should be more modes. ”
"Gordon, didn't you ask me this question before?
"This, our planning department has discussed for a long time, and I still think that the game mode of electronic pets is too simple, you know, the people who do the planning, always think that this has shortcomings, that has shortcomings. Gordon scoffed.
Xu Qing was not angry either, the game mode of the electronic pet was indeed too simple.
In fact, the idea of electronic pets has been thought about for a long time, but it was not until 1996 that it was developed by Bandai.
It's because the game mode is so simple that many people take the idea of an animatronic pet in their minds and throw it away without putting it into action.
Generally speaking, the game modes of most games are a little more difficult and complex to attract users to play.
But cyber pets win with simplicity, and if they are too complex, they won't take the world by storm.
Xu Qing moved a chair, sat next to Gordon, and asked, "Gordon, have you ever had a pet?"
"I have a pet now, a lovely Labrador. Gordon said of his pet. With a smile on his face.
"Very good, then let me ask you, do you want your pet to be naughty all day long and walk around the house, or do you want it to quietly accompany you to read books and watch TV?" Xu Qing asked.
Gordon thought for a moment and said, "I prefer it to be able to read with me quietly, and I gently stroke it and enjoy the leisure time." ”
"Your idea represents the idea of the vast majority of pet owners, who have pets because they want their pets to be quietly with them.
They don't want to come home after a tiring day at work and have to wait for a mischievous pet.
Therefore, the game mode of the electronic pet should also be designed to be simple and uncomplicated, so that the user feels that it is a quiet pet. Xu Qing said.
"But some people just like pets that are mischievous, and they think that's the joy of having pets. Gordon questioned.
"You've been in the gaming industry for many years and it should be clear that there is no game that will please everyone, and the main target groups for electronic pets are young women, the elderly, children.
The idea of these people having pets is the same as the idea of the game of electronic pets, and we just need to capture these groups. ”
Xu Qing patiently explained, and at the same time sighed in his heart, there are few talents in Honor Game Company now, and he even needs to explain such a simple game concept.
There's no way, Honor Games is too small to attract top talents, and even if he offers a high price, people won't come.
But no matter what, Xu Qing still has to find a way to recruit top talents, because Xu Qing is half-baked about the game industry.
The electronic pet is too simple, Xu Qing can still tell the people in the company how to do it, if it is those real game masterpieces, Xu Qing will be blind.
After Xu Qing answered the planning questions, he walked around the company, answered a few more questions, and then pushed open the general manager's office, sat on the sofa, poured a cup of coffee and drank it.
"I didn't expect a simple electronic pet to have so many problems. ”
Denning also sat on the sofa, and then Xu Qing's words said: "This is okay, when I was in the second company, they developed a large game, and there were countless problems every day.
After the development of that game project, all the people involved lost a few pounds to a dozen pounds, and some of them had worse dark circles than pandas. ”
"Hahaha, it's good that I'm the boss and don't have to participate. Xu Qing said with a smile.
When Danning heard Xu Qing's words, he could say anything other than rolling his eyes.
Xu Qing finished drinking coffee, walked around the company again, and felt that there was nothing to do afterwards and left the company and returned to the villa.
This morning, he was exhausted, he needed to lie on the soft bed to rest, well, just lazy.
More than a week later, Denning called Xu Qing to tell him that the prototype of the electronic pet had been made.
Xu Qing immediately rushed to the company and saw the people of the company in a circle, chattering and not knowing what they were talking about.
Xu Qing coughed lightly, they turned their heads and saw Xu Qing, ah, the boss came, and returned to his seat.