Chapter 1008: Box Office and AI

Cafe in the sky, the interview continues.

Wang Shan nodded, glanced at the computer screen in front of him, and planned to continue to the next question, but his eyes were attracted by several barrages.

The live broadcast of millions of people, the number of barrages sent out at the same time is thousands, if there is no restriction, you will only see a dense fog made of countless white characters, and you can't see what everyone is doing at all, even if you turn on the limit on the number of barrages, it is easy to mistakenly hit the deputy army and block a large number of normal barrages out of sight.

In response to this situation, the bee live broadcast assistant specially launched the barrage intelligent screening function, through merging, demotion of rights, automatic manual topping and other methods, effectively alleviating the congestion of the barrage layer, and finally allowing Lao Wang to see what netizens are doing.

After taking a closer look, Wang Shan found that there were several barrages that were aimed at Atletico Madrid, and the two most conspicuous ones were "BRP was ignored by Atletico Madrid!" and "Huaying Xinrong cried and fainted in the toilet!"

As a layman, he didn't know what the two barrages meant, and was puzzled, when a long marquee subtitle appeared in front of him: "BRP (Box Revenue Prediction) is the first domestic film box office estimation system jointly developed by China Film Group and Xinrong Capital, which applies advanced technologies such as data statistics, big data analysis, and machine learning, which can help investors conduct project analysis and risk management......

After the popular science of the three uncles, "I have seen the uncle", "the file is the master", and "the uncle of the army", Lao Wang, a layman, also knows how big the father of China Film is. Since this system has been questioned by the father of China Film Father, he said that there is already a professional system like BRP in China. What do you think of this?"

Hearing his words, Atletico Madrid smiled at the corner of his mouth and said indifferently: "I know it." In fact, the reason why we are building our own comprehensive forecasting system is that we don't want big data and machine habits to be misunderstood. ”

Big data is a technology hotspot in the past, machine Xi is now a technological highland, and all walks of life want to take advantage of the heat, but there are very few companies that can really do it and do a good job. Huaying Xinrong is backed by Xinrong Capital, but domestic investment institutions are not as keen on hiring elite scientists as Wall Street, and they have few achievements in big data and machine learning, but these businesses are the areas that bees are good at, so Atletico Madrid does have the qualifications to say this.

As an IT practitioner, Wang Shan naturally knew this, so he asked tentatively: "Mr. Ma is not optimistic about this system? Is there a problem with their technology?"

"Cinema is a combination of art and technology, technology makes it professional and closed, art makes it complex and changeable, and predicting the box office is no easier than predicting stocks. ”

Atletico shook his head slightly, and said with a sigh: "There is no doubt that the Xinrong team was the first to eat crabs in China, but they didn't seem to be able to go to the end." On their website, the last BRP report was published at the end of November last year, and since then the company has changed course and become a celebrity social and online producer. In this case, even if we want to cooperate with them, we can't find someone to connect with. ”

Retracting his thoughts, he picked up the other man's conversation, "So you made your own system?"

"Yes," Atletico admits frankly, "although Bee is a layman in the film industry, and there has not been a blockbuster film with a box office of more than 1 billion, we have full confidence in our technology and believe that we can do well." ”

"You're too modest," Wang Shan shook his head, "Bee is already the most film-savvy in a technology company, and it's a matter of course for you to do this." ”

"Football is round, the camera is round," Atletico shook his head with a smile, "we are still in the process of groping, and we can only get a little bit of something." ”

Hearing this, Wang Shan secretly rolled his eyes in his heart, "Don't pretend to force us to be friends." ”

Taking a deep breath to clean up his mood, he spoke: "As far as I know, the global box office of "Cat Wars!" has reached 960 million when it was drawn, why don't you apply for a key extension?"

As Atletico Madrid said, Bee Pictures does not have a 1 billion-level blockbuster, but Lao Wang also understands that there is no such blockbuster is actually a lazy bee, as long as you spend money on a round of "public welfare screenings", "Cat" can make up for the 30 million gap and successfully enter the 1 billion club. Moreover, Bee also has cinema resources, as long as you pull down your face and get more "0.4 Quarter Special", the cost of buying the box office can be reduced to very, very low.

Atletico Madrid understood the hidden meaning of the other party's words, took a sip of the coffee cup, put down the cup and said: "Almost is almost a little, even if you force it through, it doesn't make much sense." ”

"Indeed," Wang Shan nodded, "Bee Pictures is backed by the bee forest, and there is no shortage of production funds at all. ”

"In fact, there is still a lack of two films, "Cat" and "Stray" have absorbed a lot of external investment, and the "Biography of Zhang Qian" and "Fengshen Bang" currently in preparation also rely on external investment. ”

"Well," Wang nodded with a wicked smile, "the special effects of Yikuai are indeed a little short of funds. ”

"The Legend of Zhang Qian" is a special effects epic film with the background of "Zhang Qian chiseled the Western Regions and opened up the Silk Road", and "Fengshen Bang" is a special effects mythological film with the background of Fengshen. Coupled with the already painted "Reversal of the Three Kingdoms", "Cat Wars!" and "The Wandering Earth" waiting to be released, Yikuai special effects have dominated many CG special effects films, and the days are simply not too good.

It is a well-known fact that most movies do not make it to the big screen, and even if they are released, only one-fifth of them make money, and more than half of the films cause investors to lose money. The rate of return is so cheating, the reason why there are still money-losing goods being produced is because the film market has a high-risk and high-return coat, investing in ten films and losing five and flattening three, as long as the remaining two can make a big profit, they can cover the cost and ensure the income.

Coupled with the focus effect and halo effect of the film and television industry, some people want to get involved in it and test the waters. However, there are only so many movie screens, and the market capacity is limited, so it is impossible to absorb more investment. The result of oversupply is the crazy rise in the salaries of celebrity directors and editors, as well as the blooming of bad movies and dramas.

In this case, Bee Shadow, which has always maintained profitability, has successively established a number of high-cost special effects films, which naturally attracted attention in the circle and restlessness outside the circle, and funds from all walks of life surged like sharks smelling blood. For bees, although external funds will seriously dilute their expected returns, they can exchange for a precious opportunity to lead the production of special effects. While most of the work will still be outsourced, they will still be able to learn from each other's strengths and weaknesses in the collaboration.

Atletico Madrid did not deny this, admitting frankly: "The growth of the Yikuai team is indeed obvious to all. ”

"Yes," Lao Wang continued, "In the past, they could only do special effects for TV series and online videos, but now they can lead giant screen films like 'The Wandering Earth', and the progress is not small." ”

At this point, he turned back to the previous question, "Then Mr. Ma, will you open the BRP service to the public?"

"Yes," Atletico nodded, "soon everyone will be able to see the box office prediction report from the bees, and it's completely free." ”

"Aren't you going to charge for it? Collecting data analysis and estimation, coupled with frequent offline and online surveys, should the cost be not small, right?"

"Of course, we're a free company," Xiao joked, and Atletico told the truth, "Our original intention for making this system is different from others." The main user of this system is actually Bee Shadow Bee Vision, who has to produce and purchase a large number of film and television dramas every year, and there is a strong demand for revenue estimation tools. At the same time, film and television revenue estimation involves big data, trend direction, and social psychology, which can help improve AI, which is also what we need. Based on these two points, we need a prediction system with sufficient tasks and continuous improvement, and free access is a necessity. ”

Wang Shan's brain was opened, and he suddenly asked: "That is, watching more movies can make AI more humane?"

"No," Atletico shook his head flatly, "at least the current machine-based AI is not good, because human feelings and feelings are very complicated things." The current AI is simply imitating the human thinking pattern, and there is still a long way to go before it can think independently and generate feelings. ”

"As far as I know, there are AIs that can fall in love with humans. ”

Atletico laughed and asked, "Yours is 'Brave New World', right?"

Seeing that Lao Wang nodded yes, he said: "The engine used in this game is provided by Beegame, and the AI module is also included. I can tell you with certainty that our AI is not yet capable of understanding feelings. The person who fell in love with you is actually a professional screenwriter in charge of the language system. This is actually more common in the film and television industry, and the virtual characters that are loved by readers and audiences do not exist, and their words and deeds are actually the result of the creator's hard work. ”

The dream was shattered, and the devastated Lao Wang couldn't help but mutter: "How many screenwriters has Tiger Games hired?"

Atletico Madrid heard this and quickly replied: "I don't know the exact number, but it shouldn't be more than a hundred." It is the AI system that does the work, and the biggest role of human screenwriters is to set rules and further organize and embellish. ”

Wang Shan made a sad expression, glanced at the computer screen, and asked, "Some netizens asked, since the AI technology of bees is so powerful, why don't you keep it for yourself, but give it to Tiger Game?"

"There is a problem with this question," Atletico said: "First of all, Bee's AI technology is not very powerful, and our Go AI has never been able to beat GoogleGo so far." Secondly, the AI technology is integrated into the latest platinum engine, which can be used by anyone, including bee games and even bee movies. However, the products they make are all biased towards dramas, and NPCs are not as brilliant as post-apocalyptic romance games like Brave New World. ”

Lao Wang looked at the screen, "I don't have a problem." ”

Then, he handed over the right to ask questions to Zhou Lin, who looked at the side, and he took over the errand of the housekeeper and waiter.

Zhou Lin and Atletico Madrid asked a few simple questions, and quickly got to the point, "Mr. Ma, Bee Games has recently launched 3A masterpieces one after another, are you going to change your style and win by quality?"

Atletico smiled, "We've always valued quality. It is true that last year's 'Monkey King' and this year's 'Silk Road' both have a high amount of investment, which is a typical triple-A production. However, these are just isolated phenomena, and our thinking has not changed, everything is fun and interesting, and investment and revenue must be put on the back burner. ”

"In this way, I am relieved, and I believe that netizens can also feel a lot more at ease. ”

"The bee game is still the same bee game, it will only get better and not worse, everyone can rest assured. ”

Zhou Lin nodded, "Can you tell us more about the 'Silk Road'?" Now there are only a few trial videos on the Internet, and the shooting is still very bad. ”

"No problem, 'Silk Road' will carry out film and game linkage with 'Zhang Qian's Biography', and the scheduled launch time is at the end of this year and early next year. Next, we will disclose more information on E3, CJ, TGS and other platforms, so you can pay attention. ”

"How long is it going to take?" Zhou Lin complained a little.

"I have an opportunity to experience the 'Silk Road' in depth, I wonder if you and the audience are interested?"

"What chance?" Zhou Lin became interested, "Are you going to open the second round of black box experience?"

"No," Atletico shook his head in denial, "we will organize a cross-border experience event in the near future, and we plan to invite a group of gamers to start from Linzi, drive along the historical road to Chang'an, and then take the ancient silk road to Turkmenistan, so that everyone can experience the game world in reality." There will be a lot of interactive content along the way, and you should be able to learn more about Silk Road and the game. ”

"Huh?" Zhou Lin became interested, Linzi has always claimed to be the birthplace of the Silk Road, and it is not surprising that the bees chose to start from there, "But why Turkmenistan?"

"In September this year, Turkmenistan will host the 5th Asian Chamber of Martial Arts, which is more suitable for visiting. ”

Turkmenistan, known as the "North Korea of Central Asia," has always been a very closed Soviet state, and its capital, Ashgabat, resembles Pyongyang in every way: huge and magnificent buildings, poor entertainment venues, an internet that is equal to nothing, and a plethora of guards.

Of course, even a closed country like North Korea has had to open a crack to foreign tourists to a limited extent under economic pressure. Turkmenistan, which has the world's fourth-largest natural gas reserves, also has a need to open its doors to customers and deepen their understanding. As a result, they bid to host the 5th Asian Indoor and Martial Arts Games.

The sport was formed from the merger of the Indoor Games and the Martial Arts Games, and competed in indoor sports such as indoor athletics, short-course swimming, indoor cycling, and martial arts such as Muay Thai, judo, taekwondo, wushu and kung fu. At the same time, as a non-Olympic official competition under the Asian Olympic Committee, the Asian Chamber of Martial Arts is the first to extend an olive branch to e-sports, and has attracted countless fans in the game industry and players.

At this year's Asian Chamber Martial Arts, "StarCraft II", "Hearthstone", and "Dota 2" will become official competitions, and although Bee Games did not have a game selected, it was also honored, so naturally it didn't mind adding another fire.