At half past seven in the evening, the award ceremony officially began.

As Gu Heng expected, his position was indeed arranged at the table of the city's senior officials, and it seems that he is the only winner to sit at this table, and the other few people present, in addition to the official leaders, are the heads of veteran enterprises in some provinces and cities, such as Chen Jiming, the president of Huatian Hotel, who Gu Heng has had some friendships with.

It's not that these old qualified entrepreneurs are not qualified to be rated as economic figures of the year, but this activity is a process of taking turns to sit in the village, although there are qualifications, but to give up the position to others, if you choose those people every year, everyone will feel bored.

Therefore, for Gu Heng to be able to sit at this table, although those seats at the back were a little envious, they were not much unconvinced. After all, a large part of the reason why they can win the award is because of the position given up by their predecessors, and Gu Heng definitely has that hard power.

However, for this honor in the eyes of others, Gu Heng did not appreciate it very much.

The other few people here are all from the older generation, and the development of the times seems to have created a huge gap between them and themselves. For example, the posture of sitting upright, such as the demeanor of not smiling in public to maintain the image......

All this made Gu Heng, who liked to be more casual, feel a little cramped, and he was more willing to sit with Zhao Mu and them, talking and laughing for a while.

Although the mood in his heart is not too high, he has experienced more scenes, and he has naturally developed the self-cultivation of smiling without smiling, and when shaking hands and greetings, he can also deal with it appropriately.

During the opening show, the senior city official sitting next to Gu Heng, who was also the highest-ranking person to attend on behalf of the official tonight, spoke leisurely.

"Xiao Gu, I heard that your company has recently been engaged in an advertising investment campaign, and hundreds of well-known enterprises across the country will be invited to participate?"

Gu Heng nodded, nodded decently, and said, "Yes, Secretary Li!"

Chen Jiming on the side chuckled: "Hehe, Xiao Gu's handiwork this time is not small, even the hotel industry like Huatian has received an invitation." I'm curious if the hotel industry, like ours, can be worth the price if it invests in advertising. ”

Gu Heng replied: "There is competition, there is demand, there are so many hotels in the country, Huatian is not the most high-end, nor the most famous, through advertising to deepen the image of Huatian brand in the hearts of hundreds of millions of netizens across the country, and when there is really demand, among the many choices, Huatian will become the choice that occupies a relatively heavy proportion in their hearts, this is the way of return of ticket prices." ”

"So many brands, how many companies does Hengchuang plan to accept advertising orders? If there are too many, how can we reasonably allocate resources, and we can't push them to users every day for 365 days?"

Gu Heng looked at the question that would only be asked if he knew a little about the Internet, and replied noncommittally: "This is one of the core competitiveness of Renren.com, the collection of user data can determine a basic interest of users." For example, if you like to travel, the probability of staying in a hotel is relatively high, and if you like outdoor sports, you will pay more attention to the products of sports brands, and push product advertisements of related companies to them according to their hobbies, which will not make users disgusted with advertising, but also allow advertisers' products to directly face the most in-demand type of people. Renren can also get the most rational use of resources. ”

Listening to Gu Heng's eloquent talk, some people pondered, some people sighed, and felt that the development of the times made them, the older generation of entrepreneurs, seem to be a little unable to keep up with the development of the times.

Of course, there are also those who are not convinced, feeling that they have worked hard for most of their lives to achieve today's achievements, but Gu Heng, a little hairy child in his twenties, has achieved greater success and fame by relying on the Internet, which is somewhat uncomfortable.

And those who hold this mentality also can't imagine that in the future, some of them may not be able to keep up with the pace due to the rise of the Internet and the extreme changes in business models, and they will become victims of being run over by the wheels of history.

This is the inevitability of the progress of the times, and it also has its unknown cruel side, and the backward ones will eventually be eliminated. Because the masses need something more advanced and convenient.

The brief discussion was interrupted by the voices of the city's senior officials.

"Xiao Gu, this event, have the places been arranged, if there is anything that needs to be convenient for the government, as long as it does not violate the principles, just speak. For the achievements of Hengchuang, the city and the province are in the eyes, as the fastest rising enterprise in the province in recent years, Hengchuang has now become a signboard of our Xiang City, this time to invite so many well-known enterprises to send representatives over, but also to prove the influence of Hengchuang, for such a young outstanding enterprise, the city will definitely be strongly supported. ”

In a word, Hengchuang has been nailed to the status of a signboard enterprise in Xiangshi!

As soon as he heard this, Gu Heng knew that the original resolution to put advertising investment in the Shenzhen market might have to be changed.

The city's senior officials have openly and secretly expressed their attention to this advertising investment, if you put the venue in Shenzhen in a blink of an eye, isn't it a slap in the face of Chiguoguo, can you still have fun in the future?

As for the dignified leader of the municipal party committee, it is also easy to understand why the members of the provincial party committee attach so much importance to this matter.

After all, it is the representative of hundreds of well-known enterprises, although it is certain that most of the products of the enterprises have settled in Xiang City, but if we can go further, take advantage of this opportunity to pull some enterprises to reach some other investment intentions in Xiang City, it will also have a great role in promoting the economy of Xiang City.

For example, some brand clothing, shoes and other enterprises, in the past only in Xiang City to find agents to distribute goods, now if you can go further, and some manufacturers in the city to reach OEM and other cooperation intentions, then the connection will be much closer, but also can drive more employment, promote economic development.

Taking 10,000 steps back, even if those companies do not have such investment intentions, this incident happened in Xiangshi, which itself is a topic that can be used for publicity.

Hundreds of enterprises gather in Xiangshi to participate in advertising and bidding, what a good gimmick? Maybe it can arouse the curiosity of some enterprises, and then come to investigate, or even settle in for investment.

On the contrary, if the venue is placed in another city, it will really have a bad impact. The enterprises that started in this city actually put the advertising bidding meeting in other provinces to be held, what does that mean?

Therefore, this is why the leader of the municipal party committee personally went out, and there was a situation where Gu Heng's seat was arranged at the most conspicuous table.

When encountering such a situation, what can Gu Heng do, he is also very helpless!

He was quite helpless, and when he received the award, he didn't have much passion, and a decent thank you was over.

Of course, the main reason is that in today's society, the business atmosphere is not strong enough, and the status of businessmen and entrepreneurs still needs time to be improved. And being decent is the least likely to make mistakes and will not be picked.

To take the simplest example, in 2016, Ma Yun attended various important occasions and could wear cloth shoes on stage, and Zhou Hongyi, the boss of 360, was always an iconic red dress on various occasions.

But nowadays, they don't behave like this, they all dress for various occasions.

At that time, Ma Yun dared to shout "If the bank does not change, I will change the bank", and dared to say in front of many entrepreneurs of the older generation in the audience, "Innovation still depends on the older generation of entrepreneurs, and it is destined to have no future", but now he absolutely does not dare.

Gu Heng is naturally the same!

In the current era, the whole is still in a period of alternation between the old and the new. Some of the remaining drawbacks of the market economy era, such as the idea of the official standard, such as seniority, still have a far-reaching impact.

Only with the further development of the business era and the continuous fierce competition can those drawbacks be swept away, and the domestic enterprises can truly glow with unprecedented vitality.

Only when the rise of those enterprises can affect a country's economy and people's livelihood, and even go abroad, and some entrepreneurs can be received by foreign dignitaries and even heads of state by virtue of the influence of enterprises, businessmen and entrepreneurs can truly achieve a social status that matches their influence.

In some public places, you can speak casually and say what you really want to say. Dress casually, wear what you like and feel comfortable, and don't care about other people's eyes.

Because at that time, their influence and status have been recognized by the whole society, and they will not be stifled at will just because some people are not used to it, and they can make a casual conclusion and stifle them at will.