Feng Jiawei didn't know that Gu Heng's young appearance was hiding a cautious heart, and he didn't know that this was Gu Heng's investigation of him in turn, and he began to talk eloquently: "At the end of last year, the state introduced a new policy to ban the original multi-level screening and distribution structure, but changed to a cinema system. Pen, fun, pavilion www. biquge。 info

According to the policy, theaters and cinemas can share about 57% of the remaining box office after paying 3.3 percent of the tax and 5 percent of the special development fund of their theaters.

As a cinema company, how to divide this part of the income with its theaters, you can set the percentage in advance, but in any case, it will generally not be less than one percent, if the income in the hands of the theater and the theater can have one million, then the theater company, to say the least, has about 100,000 yuan.

But the risk is not much, because the cost is mainly passed on to its franchised theaters and producers.

After all, if you want to make a high profit, you have to manage and arrange its franchised theaters to ensure that each of the most popular films can have enough film scheduling, and at the same time issue posters for proper publicity. ”

In order to ensure that Gu Heng, a layman, could understand, Feng Jiawei spoke more slowly and more bluntly.

Feng Jiawei's implication is very clear, the reason why he is ready to open a cinema company is because for him, the cost of public relations to get a license is basically close to zero, as long as the later operation is done properly, it is not very likely to lose money.

What Gu Heng heard was Feng Jiawei's deeper heart, this is a person who will make proper use of his advantages, but he is biased towards stability in terms of personality, and it can also be said that he is not too ambitious.

As he said, it is enough to ask for a billionaire net worth and live a chic and comfortable life.

The other party's personality relaxed Gu Heng's vigilance in his heart, and said, "Brother Feng, according to what you say, it is completely feasible to open a cinema line company. ”

Feng Jiawei's eyes lit up when he heard the answer he thought of, and he interjected, "What do you say?"

"I won't talk about the film market for a while, because I don't know about it, I don't have much right to speak, the only thing I'm sure of is that with the increase in per capita income, the number of people entering the cinema, especially young men and women who are mainly couples, will definitely increase significantly.

Although piracy CDs are rampant at present, resulting in an overall downturn in the film market, you can never find the atmosphere of going to the cinema for a date when you look at a plate. ”

Speaking of this, Gu Heng paused slightly, rolled down the window to breathe, and in Feng Jiawei's slightly eager eyes, he continued: "Of course, what I am talking about is not specifically referring to the movie box office, but relying on the theater chain to build its own commercial cinema, even if it is not possible to directly rely on the box office to make a profit, but if you open a store around the cinema and rely on the flow of film people to drive the surrounding industries, such as supermarkets and clothing department stores, it is equivalent to revitalizing the situation." ”

The film industry drives the surrounding industries and relies on the surrounding industries to make profits?

Looks like a lot to do!

After thinking about the feasibility, Feng Jiawei became a little excited in his heart, this is definitely a new idea.

In fact, before consulting Gu Heng, he had also done his homework and discussed the prospect of opening a cinema company with some people in the same industry.

But the results he got were not what he wanted, and the answers given to him by those people were basically the same, opening a cinema company at the moment may not be a big loss, but if you want to make a big profit, it is almost impossible.

This is not alarmism, but a conclusion based on the current environment.

You must know that ten years ago, the domestic annual movie box office was more than 3 billion, but now, with the advent of DVD, the piracy industry is popular, coupled with some other factors, the domestic film box office continues to decline, and the annual output is less than one billion.

In such a form, who dares to pat his chest and assure him that the film market will definitely explode in the future, and the cinema company will definitely make money?

However, people in the same industry failed to give him an ideal answer, but Gu Heng found another way and pointed out a bright road for him, which made his eyes suddenly brighter.

At this moment, he had the idea of treating Gu Heng as a confidant, and made up his mind to pull the other party into his chariot no matter what.

With such a visionary military advisor here, why worry about big things?

Holding back his excitement, Feng Jiawei expressed his concerns: "Building my own company's cinema requires a lot of funds, applying for a cinema license, but at least more than ten theaters must join, if you have to build it yourself, the financial pressure is too great, even if I look for a relationship, it is estimated that I will not be able to raise so much money in a short time." ”

Gu Heng said with a smile: "Brother Feng, of course this is not the case, building a cinema is not an overnight thing, it can be done step by step, and it will be very good if it can be completed in the next ten years." As for now, of course, it is still according to the conventional method, first find other theaters to join, and get the theater license. ”

"Ten years, it won't take so long!" Feng Jiawei was a little puzzled by this distant deadline, more than a dozen movie theaters can be built in two or three years.

Listening to this confident tone, Gu Heng was very surprised!

But soon, he figured out that it should be that his meaning was not understood properly, so that the other party felt that ten cinemas were not a big project.

It is estimated that in the imagination of the other party, the so-called cinema is the kind of situation that covers an area of several hundred square meters, with a supermarket on the first floor, clothing on the second floor, and a movie theater on the third floor.

Gu Heng didn't feel strange, after all, the other party had already shown his ambitions, and a billionaire was enough. If he built more than a dozen large commercial plazas according to his idea, and only regarded the cinema as one of them, it would be at least a hundredfold increase.

He felt that it was necessary to take a moment to expand Feng Jiawei's horizons.

But this time is not now, such a huge plan, Feng Jiawei's ability is absolutely uncontrollable, and the current Gu Heng is also beyond his strength.

He still needs time to grow, and he needs to raise his position a little higher, so that he can talk to Feng Jiawei without looking up, and he can pull him to slowly build that huge plan.

Therefore, he gave a feasible suggestion with some reservations: steady development.

First find a franchise theater, get a license, and then apply for a loan to build a cinema in Feng Jiawei's imagination.

Among them, it is important to remind that whether it is the joining of the theater or the location of the self-built cinema, it must be carefully selected, and it must be in a densely populated area.

Gu Heng believes that even if it is a small fight in the early stage, Feng Jiawei will definitely make money, because he has a prophet.

He not only knows that in the future film market, the domestic box office will increase year by year, but also knows which movies will be box office elixir in the next ten years.

Relying on this, at least in terms of film scheduling, Feng Jiawei is already invincible compared to other theater companies.

For example, "Crazy Stone", a box office dark horse that ran out in the past few years, was generally not optimistic in the early stage because of its small cost, no big stars joined, and no large-scale publicity and promotion.

For such films, the scheduling rate given by the theater chain at the beginning will definitely not be too high, and there will not be too many pre-copied film sources, and after it shows its metallic absorption, it will turn to adjust the scheduling rate, and the theater will not make too much money, because pirated discs have begun to appear on the market, and early editions have also appeared on the Internet.

In Gu Heng's hands, this situation will not occur, he can prepare in advance, just wait for the word of mouth to be hot, and immediately send the copied film sources to major theaters in advance, and win a considerable box office in the early stage.

As for the longer-term plan, of course, it is to follow Wanda, borrow the influence of Feng Jiawei, take land in the province to build a cinema, and build a commercial plaza, which is a big move with rolling financial resources.