Speaking of Yililai, Niu Gensheng's pride was overflowing.

Liu Ai looked at Niu Gensheng with admiration: "My family buys Yili's ice cream every year, and the bitter coffee is Yili's, right? I ate a piece in Songjiang last month, it's really delicious." Oh, and by the way, there's that torch, which is also delicious. ”

Niu Gensheng laughed and said, "I am the person in charge of the cold drink." ”

Liu Ai was quite surprised: "Ah, really? Then next time I buy ice cream, I'll buy Yili's." ”

Niu Gensheng smiled: "Little girl, what are you doing with your surname?"

Liu Ai knocked his head in annoyance, "I forgot to introduce myself to you, my surname is Liu, Liu Ai, and I work in a venture capital company." ”

"Venture capital?" Niu Gensheng heard this term for the first time, and it was quite unfamiliar.

Liu Ai explained: "To put it bluntly, if someone wants to open a company, if they are short of money, they can find us to partner, we will pay the money, and then occupy a part of the company's shares." ”

Niu Gensheng was curious: "No interest?"

Liu Ai shook his head and said: "Of course, there is no interest, it is equivalent to a partnership in business, and you don't have to pay it back if you lose it." ”

Niu Gensheng was surprised: "Then if you meet a liar, won't you lose a lot?"

Liu Ai smiled: "Of course, we also have to review, which is very complicated, in short, those who can get our investment have basically been screened many times, and the possibility of encountering scammers is not impossible, but it is not big." ”

Niu Gensheng thought thoughtfully: "Oh, I see. So how do you make a profit?"

Liu Ai thought for a while: "Generally speaking, in the world, the exit profits of venture capital mainly come from IPOs, mergers and acquisitions, buybacks and liquidations. ”

Niu Gensheng was a little stunned when he heard this, and Liu Ai smiled: "Yili's listing at the beginning of the year is an IPO, and the company is listed, so the money invested by venture capital institutions, such as 20% of the total share capital, may account for 10% or 5% after listing, but because the total capital, that is, the total share capital, is many times larger after listing, we can still have several times or even dozens of times of profit." ”

"M&A is also easier to understand, that is, the company is acquired by other companies, and as long as the purchase price is higher than the price when we invested, it must be profitable. ”

"As for the buyback, it means that the founders want to take back the shares in our hands for various reasons, so we can talk about it, negotiate a suitable price, and it's good. ”

"Liquidation, more troublesome, now China stipulates that insolvency can be liquidated, often enterprises will miss the best liquidation time, so if liquidation, it is basically a loss. ”

Niu Gensheng was very interested: "Then your business will not open for three years, and it will be open for three years." ”

Liu Ai smiled and said: "It's not that exaggerated, we have the same 28 law, 80% of the profit is provided by 20% of the project, invest ten, maybe eight of them will lose, and only two will make money." In the United States, the average annual return on investment of venture capital is only 15%, and it may be more than 30% if it does well. ”

Niu Gensheng seemed to understand, "You said that you have been unlucky recently and want to come to burn incense, what's the matter?"

At the mention of this, Liu Ai's mood was depressed, and he told Niu Gensheng about what he had encountered recently.

After Niu Gensheng heard this, he muttered: "Xiao Liu, it's okay for me to call you that, right? I'm older than you, and some of my experience may be richer than yours, and I don't know whether to talk about some suggestions or not." ”

Niu Gensheng has a very charming personality, which will make people have an involuntary sense of trust, plus he helped Liu Ai when Liu Ai was in difficulty, Liu Ai naturally would not refuse, "Look at what you said, I can't ask for it." ”

Niu Gensheng said calmly: "In the early 80s, I went from a worker washing bottles to today becoming the vice president in charge of operations of Yili Group, and one of the biggest insights in my work for so many years is that 99% of the difficulties in my work can be solved through my own efforts. ”

"For example, the project in Jiangning that you just told me may have this or that problem, but if you react faster, instead of delaying it for three days to give him an answer, but asking him to sign the agreement on the spot, will this project be completed?"

"Another example is the learning machine project, their boss died in a car accident, but is this boss the core of the organization? Does anyone on his team have the ability to continue his business? ”

"If you try your best and it is still a bad result, then the bad result itself may already be the best result. ”

"But now you can ask yourself, have you done your best, have you exhausted all the means?"

Niu Gensheng saw Liu Ai's thoughtful appearance and smiled: "I'll tell you a story, do you want to hear it?"

Liu Aimeng nodded: "Of course I want to hear it." ”

Niu Gensheng took the dish brought by the waiter, "In the nineties, we were just a small factory at that time, and the profit was only more than one million a year. In order to expand our business, we borrowed 3 million to build our own cold storage, but when the cold storage was about to be completed, it was just because of the illegal operation of the construction team when welding, and the cold storage that was about to be completed was burned. ”

"At that time, we all thought it was over, and our chairman almost rushed into the fire and died in the cold storage, but I stopped him. ”

"The cold storage is gone, and the loan has to be repaid. At that time, we all thought that it was over, the factory was finished. It's not just me, it's all of us in the factory who are desperate. It's summer soon, and it's the peak season for cold drinks, what should I do?"

"When everyone was desperate, the chairman and I were ruthless and visited all the cold stores in Hubao City. In the end, we survived the summer with decentralized warehousing. Moreover, it has also been found that this has the advantage of being more efficient in transportation, which in turn saves costs. ”

"In that year, our profit was three times that of the previous year, and in the second year, although the cold storage was gone, our loans were paid off. ”

Niu Gensheng was eating noodles and talking eloquently.

Liu Ai looked at Niu Gensheng with admiration, "Brother Niu, you are so powerful." ”

Niu Gensheng said with a smile: "In fact, every successful enterprise has experienced a lot of difficulties to be able to do it. If a person wants to succeed, he will definitely go through a lot of difficulties, and if these difficulties are solved, the enterprise and the individual will be successful. What does it depend on to solve the problem? It depends on the efforts of people. ”

Liu Ai nodded: "I understand." Then he smiled and said, "I think it's really right to come to Wutaishan this time, to be able to meet you, Brother Niu, and get your enlightenment, for me, I am really lucky, maybe my bad luck has begun to pass." ”

Niu Gensheng laughed and pointed to the stir-fried table mill that had just been served with chopsticks: "Don't just chat, eat and eat, you see that my bowl of shaved noodles has already been dried." ”

After the two finished eating, they talked and laughed back to Wufeng Hotel, and in the hall, they happened to see five or six people walking out surrounded by a middle-aged man who looked to be in his forties and almost fifty.

Niu Gensheng stepped forward and said hello: "Chairman." ”

The middle-aged man looked at Niu Gensheng and Liu Ai, and seemed to be smiling, "The little cow is not interested." ”

Niu Gensheng's face changed slightly, "This is a friend I just met, the hotel is out of room, I will give her my room, and I will go to live with Wen Jun." ”

The middle-aged man laughed twice and patted Niu Gensheng's shoulder, "No need to explain, no one told Shuxiang." ”

Only then did Liu Ai understand that the other party regarded him as a rogue who Niu Gensheng was looking for, and he couldn't help but feel angry.

Niu Gensheng said: "Chairman, you know what I am doing, it's best not to make this kind of joke, I don't care about my old cow, but I don't have a good reputation for other girls." ”

The middle-aged man waved his hand boringly, changed the subject, and said, "Have you eaten?"

Niu Gensheng replied: "I have eaten, vegan fasting." ”

The middle-aged man sighed, ignored the two, and left with a few followers.

Niu Gensheng said to Liu Ai embarrassedly: "Xiao Liu, I'm sorry, I've bothered you." ”

Liu Ai waved his hand: "It's okay, Brother Niu, is this your chairman?"

Niu Gensheng nodded: "Yes, Zheng Junhuai Zheng Zong." ”

Liu Ai pouted: "He seems to have an opinion about you?

Niu Gensheng smiled, "Don't guess, we have been brothers for many years, I have been with him until today, maybe he has been in a bad mood in the past two days, we have an old employee who has cancer, and everyone is very sad." ”

Liu Ai saw that Niu Gensheng didn't want to talk more, so he didn't ask any more questions, and smiled: "That's okay, Brother Niu, you should rest early, thank you so much today." ”

Niu Gensheng waved his hand disapprovingly, and the two went back to their rooms.

(End of chapter)