Wang Peng and Chen Haiming were full of sighs when they heard their grandfather's words, they were ambitious at the beginning, thinking that with their superb cooking skills and good reputation, they could open branches of Xujia Restaurant all over the United States and even the world.

However, the first branch extinguished their dreams, and it was too difficult for Chinese food to reach the world like McDonald's.

They can also use the strategy of Panda Fast Food to open branches, but strictly speaking, Panda Fast Food is not Chinese food, it is more appropriate to call it American Chinese food, and Xujia Restaurant is authentic Chinese food.

Although both have the word Chinese food, one is American and the other is authentic, and the difference is very big.

The success of Panda Fast Food has led many non-Chinese people to think that Chinese food is the kind of sweet, sour taste, and even some of the new generation of Chinese think so.

Grandpa, they don't want to do American Chinese food, there are many reasons, the most important is that they want to promote authentic Chinese food.

"Ah Qing, do you have a way to solve the problem of difficult promotion of Chinese food?" Grandpa looked at Xu Qing, who was silent in thought, and asked.

Xu Qing has brought him too many surprises in the past few months, the company's profits, business methods, and management methods are all beyond his expectations.

originally thought that Xu Qing's generation had no hope, so he hoped that Xu Qing could get married and have children as soon as possible to see if Xu Qing's children could support the Xu family, but now it seems that Xu Qing is already a qualified successor.

He also consciously asked Xu Qing about some business issues to further exercise Xu Qing's business ability.

Of course, he asked this question about the promotion of Chinese food casually, and he didn't expect Xu Qing to give an answer, after all, it is difficult for Chinese food to be promoted to the world.

Xu Qing woke up from his contemplation, saw his grandfather's encouraging eyes, and said: "To be honest, it is very, very difficult and almost impossible to promote Chinese food to the world like McDonald's.

There are two main reasons for McDonald's success, one is standardization, and the other is efficiency.

The standardization of McDonald's is mainly reflected in the taste of food, store decoration design, staff clothing and service.

The taste of food is uniform all over the world, and wherever you go to McDonald's, you feel that the taste is almost the same.

Needless to say, store design and the like, Chinese food can also be made into a unified standard.

The difficulty lies in the taste of the food, many Chinese food production procedures are complicated, and if there is a difference in any procedure, the taste will be different.

For example, if the heat of the same dish is higher and the heat is lower, the taste will be different, and the origin of the ingredients will be different, and the taste will be different.

McDonald's doesn't have this confusion, and they all follow the same standard for their food production procedures.

McDonald's also has an amazing ability to make food that tastes the same, no matter how good or bad the ingredients are.

For example, McDonald's chicken thighs, the raw materials of chicken thighs in some regions may be better, and the raw materials of chicken thighs in some regions may be worse, but the food they end up making tastes similar.

Not very picky customers can't tell the difference.

Chinese food is not good, there are too many production programs, I can't do it.

If you don't standardize it, there will be a problem, the taste is not the same.

Just like Grandpa just said, many customers will compare and think that the taste of this Xujia restaurant is better, and the taste of that Xujia restaurant is not good, which will damage the interests of the other one. ”

Xu Qing stopped, picked up a piece of stuffed tofu with chopsticks, and put it in his mouth beautifully.

Grandpa glared: "There is still an efficiency that you didn't say, don't eat it yet." ”

Grandma was not happy: "The good grandson has said so much, what's wrong with eating some food, good grandson, don't pay attention to your grandfather, they are all retirees, and they are still working there." ”

Xu Qing hurriedly finished eating stuffed tofu: "Grandma, grandpa will deduct my pocket money if I don't finish speaking." ”

"You have more money than me now, you just spent $100 million some time ago, and you're embarrassed to say pocket money. "Grandpa despises Xu Qing.

"That's the company's money, not pocket money. Xu Qing grinned.

Grandpa will give him $10,000 in pocket money every month, and even though Xu Qing is already a billionaire by now, grandpa still gives Xu Qing $10,000 in pocket money every month.

Xu Qing did not refuse, as a small pleasure between grandparents and grandchildren.

Xu Qing went on to talk about efficiency: "First of all, McDonald's has beaten Chinese food in terms of chef training efficiency, and a person who doesn't know how to cook at all can make qualified McDonald's food after half a month of McDonald's training.

Chinese food is definitely not good, a chef who can make qualified food, at least need to train for more than half a year, this time is still small, most people can't get out of the teacher without a few years.

So McDonald's doesn't worry about chefs being poached, their chefs are like leeks, cut one stubble, and soon grow another stubble.

And the chef is very important in Chinese food, and a good chef has a great impact on a Chinese restaurant, and he is always worried that the chef will be poached.

Another efficiency is that McDonald's food production efficiency is much higher than that of Chinese food, because of the implementation of standardization, McDonald's food production process is step-by-step and takes a short time.

Order 5 courses at McDonald's and 5 dishes at a Chinese restaurant, and McDonald's will only serve faster than Chinese food, not slower.

Customers definitely want to serve as quickly as possible, and this is another advantage of McDonald's.

There are many reasons why McDonald's can be popular all over the world, such as the influence of the United States' national power, which makes many people in other countries think that American products are good and fashionable. ”

Grandpa was silent for a while and said, "According to you, it is impossible for Chinese food to be promoted all over the world?"

Xu Qing thought for a while and said, "Grandpa, your purpose in promoting Chinese food is to hope that more people will like Chinese food, and then like Huaxia and conquer their hearts with food."

If we can make Chinese food like McDonald's, it will definitely be the best way, but Chinese food can't be made, so we can change the method.

Opening an influential Chinese restaurant in a major city around the world can largely accomplish this.

Just like this Xujia restaurant, it is very famous in the Bay Area, and many non-Chinese people know about it and come here to eat.

When they come here, they see the Chinese decorations, eat the Chinese food, and experience the charm of China from the sense of smell and taste.

Although it is unlikely that they will completely like China, if a person likes the food, culture, or other things of another country.

At least his feelings about that country are not too bad, which can be regarded as a kind of soft power invasion,

Hollywood has changed the perception of the United States in many countries, and Japanese anime has changed the perception of Japan in many countries.

Perhaps Chinese cuisine can also make people in many countries change their views on China, but this is difficult to do, and it is easy for food to conquer a person's heart, and it is also difficult to conquer a person's heart.

Food is too contradictory. ”

Xu Qing said a lot of words, thinking that he would be praised by everyone, but a slap made Xu Qing instantly hurt.