Zheng Xiyi naturally laughed at the bad comments on the Korean Internet sent by Yun'er, as long as he didn't rise to the level of his parents, he wouldn't care even if he personally attacked Zheng Xiyi, not to mention, it didn't matter much if you cared about it in the Internet era. Only a person like Zheng Xiyi, who has reached a certain level of wealth and status, has enough financial and manpower to collect evidence and find a lawyer to sue him.

He doesn't care about the hot spots on the Internet, but it doesn't mean that others don't care, Zheng Xiyi just put down the phone, it rang again, Zheng Xiyi picked it up and looked at it, hey, it was actually Chen Kexin.

"Hello director, what do you have to order?"

Chen Kexin laughed twice and said:

"Ha, we just have a different social division of labor, there is no distinction between high and low, how can you use such a word, Xiyi, your words are a little discordant. ”

Zheng Xiyi also laughed, "Director, your three views are correct enough, no wonder you can mix so well in the mainland." ”

Chen Kexin laughed, and it took a long time to relax and say:

"Eh, eh, no kidding, I really have something to look for you. ”

You say. ”

"Xiyi, there has been a lot of news about you on the Internet recently, I didn't plan to pay attention to it, but I didn't expect the heat to get higher and higher, and the best thing is that we didn't take the initiative to hype it at all, so I wanted to ......"

The corners of Zheng Xiyi's mouth twitched, and he preemptively said:

"Director, you don't want me to be a target, do you?"

"How can this be for you to be a target? I just changed the opening ceremony that I didn't plan to make public to public, and invited some media to witness it. ”

Chen Kexin shouted loudly:

"I just saw that someone reposted the comments on the Internet from South Korea, and it seems that there are a lot of bad comments, so I plan to explain the truth at the opening ceremony, so that those rumors will be self-defeating. Xiyi, in this muddy Internet era, isn't it the duty of us public figures to crack down on Internet rumors and get to the root of the problem?"

Zheng Xiyi was speechless, should I cooperate with your hype or drag everyone back in the ideological realm......

After not hearing Zheng Xiyi's answer for a long time, Chen Kexin was also a little apprehensive on the other side, and asked in a low voice:

"Hey, Xiyi, are you still there?

Zheng Xiyi snorted and laughed, he even knew Korean, this director Chen Kexin really has something.

"Yo no, director NIM, I'm here, I'm here. ”

"Ah, it's good to be here, it's good to be here, it's probably because the signal on my side isn't very good, Xiyi, what do you think? or ......"

Chen Kexin paused, turned his head to look at the middle-aged man sitting on the sofa on the side, the middle-aged man smiled slightly, nodded and motioned for Chen Kexin to deal with it himself, Chen Kexin continued:

"Or maybe you think about it, I'll call you tomorrow? ”

Zheng Xiyi didn't hesitate any longer, and said with a smile:

"Don't think about it, director, just do as you say. ”

"Okay, then...... What did you say?"

Chen Kexin was taken aback, and he was a little suspicious that he had heard it wrong, in fact, he was mentally prepared to be rejected before calling, but he didn't expect that the peak would suddenly turn around.

Since Zheng Xiyi is going to be chosen as the protagonist, Chen Kexin naturally wants to know Zheng Xiyi as much as possible.

Needless to say, winning so many actors can't mean that the judges are blind; his character is also quite good, at least he praises it within the scope of what he can hear; there are a lot of advantages, if you want to say that there are shortcomings, you just don't like to run publicity.

The most important activities will be attended, and there is no need to count on the rest, as for the hype such as in-play CP and crew conflicts that many artists are keen on, they never participate.

Chen Kexin himself admires Zheng Xiyi's style very much, because this is the style of the older generation of actors: eat with ability, speak with acting skills, and ignore other messy things.

It's just that the explosion of information in the Internet society has brought not only benefits, but also for the film industry. If there is no hype, the box office is not necessarily good, and even many masterpieces have been buried because of their lack of fame, and if they are hyped, no matter what the quality of the movie is, it will provide great help to the box office at least in the early stage of release, and it doesn't matter if there will be a big avalanche later, because the box office that broke out in the early days is enough to return to the cost and make money.

As a director, Chen Kexin is confident in the quality of his works, and he is also confident in the box office, and he can accept normal hype and publicity, but just over a month ago, a movie written and directed by a plagiarized writer taught him what extreme hype is.

This movie, which has a final score of less than five points, has a box office of 4.7 million in advance, breaking the record of domestic films, with a box office of 72 million on the first day of screening, a box office of 273 million in the first week, and a total box office of 483 million after 27 days of release.

This is not the end, the second film of the series filmed at the same time has been released, with a box office of more than 50 million on the first day, more than 100 million in three days, and a box office of 172 million in only four days in the first week, and the total production cost of these two films is only 45 million, and the box office of the first part alone has already guaranteed that the investor will grab more than three times the profit.

Although this is a fan movie, no matter how bad it is, fans will pay for it, but it is obviously impossible to achieve such a result with a pop writer with mixed reputations and a group of idol young actors.

Outsiders can't understand it, but insiders know that using all kinds of bottomless hype methods to attract social attention is the real key to this big bad movie series to achieve such a high box office.

Most Chinese netizens feel that the methods of Korean idol agencies are despicable, but Korean idol agencies still have a bottom line for their own fans, and they also rely on the fan economy to make money.

Putting down the phone, the expression on Chen Kexin's face was finally much more relaxed, and the middle-aged man looked at him with a smile and said:

"But the new director, he agreed?"

Chen Kexin nodded and said:

"Yes, Xiyi agreed, I really didn't expect it, I thought he would at least have to think about it again and communicate a few more times. ”

The middle-aged man shook his head and said:

"Actually, I knew from the beginning that he wouldn't refuse. ”

Chen Kexin's curiosity was suddenly aroused, and he looked at the middle-aged man with interest and said:

"Mr. Qin, why are you so sure?"

Mr. Qin sighed with emotion and said:

"You chose him as one of the protagonists, I think you must have known Zheng Xiyi, but you are a director, so the most important thing should be his acting skills, right?"

Chen Kexin nodded, as a director, what else can you pay attention to if you don't pay attention to acting, you can't pay attention to his orientation......

"So it's normal for you not to know Zheng Xiyi's other identity, this genius actor is not just an actor, but a new director. ”

Chen Kexin was a little confused, thought about it and said:

"Is there anything else about his identity as a singer?"

"Hahahaha......"

Mr. Qin burst out laughing, and it took a long time to stop laughing and apologize:

"I'm sorry, I'm sorry, I'm not laughing at you, it's just that you guessed in the wrong direction, and Zheng Xiyi has never officially debuted in the music industry, and has always only admitted that he is an actor. However, in the eyes of us businessmen, Zheng Xiyi is not only an actor, he is also a very, very powerful business strategy consultant, and even many people believe that if Zheng Xiyi does not become an actor from the beginning and starts a business, his achievements will not be much worse even if he can't catch up with Zuckerberg in the United States and Mr. Ma in Huaxia. ”

"What? How is this possible?"

Chen Kexin was really taken aback this time, after all, this Mr. Qin's comparison of Zheng Xiyi with the top in the Internet era is too exaggerated.

Mr. Qin knew that he would not believe it, so he briefly introduced the history of RELOAD and its current position in the world electronic entertainment industry, and then introduced the role played by Zheng Xiyi in the establishment of this behemoth, and finally asked with a smile:

"Zheng Xiyi still spent a lot of energy during the creation of RELOAD, but he didn't care much since RELOAD had its own blood supply ability, and he would only make some adjustments to RELOAD's overall strategy once every few years, but in this situation where it seems that he just thinks about RELOAD when he has nothing to do, RELOAD can be half a step ahead of other electronic entertainment companies every time, becoming the biggest beneficiary of the next entertainment trend change, now, do you still think he is just an actor?"

Chen Kexin shook his head blankly, although he was still a little unacceptable, he had long understood that there were always some geniuses in this world that normal people could not guess, such as Zuckerberg, and Zheng Xiyi.

After a moment of silence, Chen Kexin asked with some difficulty:

"That'...... Mr. Qin, will there be anything wrong with us letting Zheng Xiyi cooperate with the hype?"

Mr. Qin shook his head with a smile and said:

"No, no, don't worry, director. The reason why I am sure that Zheng Xiyi will agree is that according to the judgments made above, as a business genius, how can Zheng Xiyi not understand that proper hype is an indispensable marketing tool, as long as it is not excessive, he will not have an opinion. ”

Chen Kexin suddenly realized, and his inexplicably tense mood finally relaxed a lot.

As a famous director in Hong Kong, he has seen countless tycoons, and he has never been so nervous, but this time it is different, the target of the hype is actually an invisible chaebol, and he is naturally a little uncertain in his heart.

Mr. Qin also saw that he was still a little hesitant, and thought about it:

"Otherwise, I'll go with you to meet Zheng Xiyi, and if he has any dissatisfaction, I'll be responsible. ”

Chen Kexin was surprised, looked at Mr. Qin, and hurriedly thanked him, Mr. Qin waved his hand and said:

"You don't have to thank me, I actually want to take this opportunity to meet Zheng Xiyi and meet this actor who refuses to be the president. ”

Chen Kexin finally understood, and couldn't help but sigh secretly in his heart, these businessmen really have seven tricks, and they have hidden deep meanings in their words and deeds, but I am afraid that this Mr. Qin went to see Zheng Xiyi not simply to get to know him, but what Mr. Qin wanted to do had nothing to do with him, as long as his movies were not affected.