"150 stations? Chonghua No. 1 Middle School has a total of 40 teaching classes and more than 120 teaching staff. Even if there are three or four computers in a grade group, there are enough two audio-visual classrooms, and now even the computer class in Bincheng experiment is one computer for two people, you are too generous, right? And 150 units are two million, you donate iCom?" Tang Miaomiao heard Zhang Chen say that he was going to donate computers to Chonghua No. 1 Middle School, but he didn't object, but he just felt that the donation amount was a bit high.

Zhang Chen closed his eyes and enjoyed Tang Miaomiao's head massage: "No, it's the mainstream model that Alien sells for eight thousand, but it is necessary to calculate the cost of the school's additional warranty debugging and genuine software for the past three years, and it is about the same if it is less than two million." If Chongyi purchased it himself, the cost would be much more than two million. This is also responsible for the procurement of the public interest, if the hand is a little loose, three million will go out. ”

"In less than two or three years, there will be at least one or two computer classrooms in key middle schools in Bencheng. After all, it's my alma mater, so if you can, you can help. Besides, Lao Chen was also very helpful, and he also helped those reporters back a few days ago. ”

Tang Miaomiao nodded: "That's right, I heard a few days ago that some American media came to the door and wanted to inquire about your school." Lao Chen gave a gag order to everyone in the school, and he was not allowed to be interviewed in private. ”

Zhang Chen said lightly: "That's why I donated this batch of computers, which can be regarded as a return for the peach." ”

Tang Miaomiao sneered: "Are you afraid that someone will shake out the matter of you tossing Li Jinhua and Yuan Yongzhong?"

Zhang Chen laughed and said: "What's so terrible about this, there are so many rich stars in the world, which one doesn't have a black history? But how much does the public really know? They don't have to spend money to level the media, they can naturally distinguish which ones are news breaking points and which ones are not." ”

"Besides, eliminating harm for the people is not black history. ”

Tang Miaomiao was curious: "Yuan Yongzhong, I understand, what happened to Li Jinhua, what happened to you, you hate her so much?"

The corners of Zhang Chen's mouth curled slightly: "Actually, I'm quite grateful to her." ”

Tang Miaomiao felt strange, this was the first time she heard the words of thanks to Li Jinhua from Zhang Chen's mouth.

Zhang Chen held Tang Miaomiao's hand and put it on his face, "If it weren't for her, we wouldn't know each other." ”

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"Can anyone explain to me how the capacity of the Matrix has increased sixfold in just three months?" said Mike Dyer, staring at the silent crowd at the oval conference table with his eyes hooked.

"Speak!" said Mike Dyer, slamming the competitor survey report in his hand on the conference table.

After expanding production capacity, iCom's sales in North America reached 78,000 units in the first two weeks of August, and it now seems that sales for the whole month will not be a problem to exceed 150,000 units.

Of course, August should be the busiest month for computer sales of the year. American students have the same summer vacation, and these two months also have the most sales.

But even so, according to the 2/3 of the off-peak season sales ratio, there should be no suspense in the sales of more than 100,000 units in an ordinary month.

With the successive sales in the markets of the United Kingdom, France, Germany, Huaxia Xiangjiang, Huaxia Continental, Dongying, Mexico, and India from this month, as long as the production of iCom can keep up, the average monthly sales of more than 200,000 units are almost a foregone conclusion.

Just the supply of dealers in overseas markets already has this number.

The percentage of products sold by iCom is also interesting, with 72 percent of customers choosing the high-end product priced at $1,699, and only 28 percent choosing the low-end version of the 1,499.

But this is also normal, customers who are willing to spend 1,500 dollars on a computer do not care about spending 200 more, our slogan is, both the best and the most expensive.

Although iCom did not disclose its own sales data, it is not only Chunjiang Plumbing, but also a duck prophet when the water is cold. As iCom's main competitor, Dell was certainly the first to perceive changes in the market.

In fact, Dell is not bad, after all, they can still maintain their crushing advantage over brands other than Matrix in terms of supply lines and online marketing. The most difficult ones are companies such as Hewlett-Packard, Compaq, and DEC, which were originally ranked third, fourth or fifth.

In any fully competitive market, the top two companies can really survive and make money, and the rest of the companies will be eaten like big fish and small fish or struggle to survive on the verge of bankruptcy, which is the famous two-man confrontation theory.

It's like Intel and AMD, McDonald's and KFC, Coca-Cola and Pepsi, Mobike and Ofo。。。。。。

Therefore, when iCom became popular rapidly, on the one hand, it snatched Dell's share in the high-end market, and on the other hand, it defeated HP Compaq DEC.

As for IBM, which sits on the industry cloud, it has not been greatly affected because its main market share comes from enterprise customers.

It is not very surprising that a single explosive product can sell well, but what is really surprising for those who know is how the supply chain management and quality control behind Matrix are completed.

After all, a new brand can expand its production capacity sixfold in just over three months after it was launched, doubling every month on average.

It's horrible.

"Mike, they don't have their own factory, I have studied their production model, all of them are produced in the way of OEM, the manufacturer is a foundry in Huaxia Baodao, called Forscon, we have some accessories, such as connectors, which are manufactured by this company... PLIS WALKER, VICE PRESIDENT OF SUPPLY CHAIN AT DELL, SAID BLUNTLY.

Mike Dale was furious: "It's all an excuse! I'm going to hear about their supply chain management style! I don't think our own factory should be less efficient than their OEM factory, DELL is a company that wins with the supply chain, I don't want to hear any excuses!"

Everyone looked at each other, and Price Walker saw that no one was blocking the gun for him, so he had to continue to bite the bullet and say: "I studied Matrix's inventory update rate, in the last month, their average inventory update speed is 4.2 days, while our average inventory update speed is 10 days. But this speed is already more than 50 percent less than any other competitor. It's not that we're slowing down, it's that Matrix is just too fast. ”

"I also analyzed the reasons for the extremely fast average inventory update, mainly for two reasons: first, Matrix has a greater concentration of suppliers on individual parts, which increases the temptation for suppliers to be more willing to cooperate with Matrix's supply chain strategy. ”

"Second, they only have two products, and the main configurations in the two products are not very different. And the high-end model priced at 1699 sells more than twice as much as the low-end model. The biggest benefit to Matrix is that they can concentrate on one thing and the supply chain management is much less complex. ”

"In terms of marketing, another factor that causes Matrix's inventory to be updated very quickly is marketing. In the early days, iCom's product launch was a great success. Moreover, iCom also appeared on several programs as a guest, and the advertising offensive was relatively fierce, which quickly increased the popularity of the product. And the hunger marketing methods they used in the early days aroused the curiosity and expectation of the people. When the sales situation is good, the supply line can complete R&D and production as soon as possible. ”

Mike Dale took a few deep breaths, isn't this just pointing at the monk and scolding the bald donkey? Whether it is the supply chain structure or the marketing method, it is his strategy. Now some people say that this is the culprit?

(End of chapter)