"Whoa, whoa!"

As soon as he went down to the first floor, Jin Cheng heard the sound of a rooster crowing in his ears.

Naturally, no one in the dormitory building has roosters, and the sound actually comes from the wall-mounted TV on the wall of the foyer.

It was said to be used to issue instant notifications, but it gave the impression that it was Aunt Steward's anti-Japanese drama plane. Everyone goes back and forth every day, and listens to the lines of some youth idol spy war dramas, and of course, there are a lot of various advertising words. Many people have been brainwashed out of conditioned reflexes, and when they hear the rooster crow, they will subconsciously read out the following advertising slogan: "The rooster sings the world white, may you have a good mood!"

Jin Cheng turned his head to look at the side, "Brother Junqi, please have something to do with you!"

"Huh?" The latter was chatting with his girlfriend Zhang Huan on his mobile phone, his attention was on the mobile phone screen, and he didn't hear what he said at all.

"Alas!" Jin Cheng sighed and shook his hand in anticipation, "Forget it, it's nothing." ”

This roommate is completely a typical example of having a girlfriend and forgetting friends, and he is busy asking for instructions early and reporting late every day, striving to be a good boyfriend in the new era, often absent from class and dormitory group activities, not to mention, and often wandering when chatting, he should have gotten used to it.

Realizing that he was a little detached from the masses, Fang Junqi hurriedly hugged Jin Cheng's shoulders and said briskly: "If you want to help, just say it, Boss Jin, do you want me to bring food or help you sign in?"

"It's not this," Jin Cheng shook his head, turned his head and pointed back to the dormitory building behind him, "I actually wanted to ask you just now, can you let the bee change an advertisement, it is wider than my mother, I should have a nervous breakdown if it goes on like this!"

Bee this group of "rooster" theme ads have some brainwashing potential, you can see it at every time throughout the day, the content is similar, the front is the same "rooster sings the world white", the back is according to the time period to change the content, I wish you happy in the morning, I am willing to go to work without blocking, I care about food at noon, and I remind you to go to bed early at night, which appears intensively on mainstream TV channels and video websites, which is indeed a little annoying.

"That's right!" Fang Junqi shook his head, "Not to mention that I don't have this authority at all, even if I do, I can't resist the company's strategic decision." ”

So you better bear with it," after thinking about it, he revealed another inside message: "These advertisements will be broadcast live until February 15, 18, the day the Year of the Rooster ends." ”

"Oh my God!" Boss Kim shouted and tried to simulate the little gray feeling of life.

The performance didn't last long, and ended hastily before the surrounding classmates came over, and he asked in a low voice: "Boss Bee Ma is taking the wrong medicine, such a high advertising density, and it will be broadcast for a whole year, is he panicking because he has too much money?"

"No," Fang Junqi shook his head.

"What does that mean?" Jin Cheng was puzzled, "Is it possible to learn from the Spicy Chicken Factory and play the trick of arrears in installments?"

"This is really not true," classmate Fang smiled mysteriously: "Wait slowly, wait until the first day of the first lunar month, and the mystery will be revealed." ”

"No, no, no!" Jin Cheng's curiosity was aroused, and he immediately shook his head and refused, "It's nearly two months until the Chinese New Year, and I don't want to wait that long!"

The other party did not answer, but his eyes swept over the cafeteria counter intentionally or unintentionally.

This look was straightforward enough, Jin Cheng immediately walked towards the counter knowingly, and soon found Fang Junqi with two breakfasts, and pushed the bowl with red oil in front of the latter, "Brother Qi, this is your favorite salty and spicy tofu brain, please use it!"

Fang Junqi nodded, picked up a spoon and dug out a piece of red and shiny tofu brain and put it in his mouth, chewed it a few times with satisfaction, and then said: "For the sake of your sincerity, I will reluctantly tell you." ”

Pretending to be mysterious, he whispered: "This is the secret plan of the bees, be careful not to tell others, otherwise they will definitely make trouble for me." ”

"Yes, yes!" Jin Cheng was waiting for an answer, nodded like pounding garlic, and hurriedly agreed.

After getting his assurance, Fang Junqi was not immediately revealed to the mystery, but asked the other party rhetorically, "Do you know what 'rooster' is?"

"Huh?" Boss Jin was like a second monk, confused, "Isn't it just a big rooster?"

"Wrong, the rooster is actually the Chinese code name of the second-generation PT, and they will officially release this new console after the year. And then you get it, right?"

"Wait!" Jin Cheng raised his empty left hand, frowned and asked, "Isn't it time to launch the fourth-generation PT next year?" Could it be that my PT2016 is a fake bee game console?"

"That's because you understand the problem," Fang Junqi said while eating, "Last year's version 15 and this year's version 16 are actually just annual updates to the original PT, with minor changes to the appearance and increased functions, but the core architecture has not changed, and technically it still belongs to the same generation of products." Both the official fishpond store and third-party sales statistics treat them as the same product. ”

"And the second-generation PT I'm talking about is a new product created by Bee Games, with an upgraded architecture and a refreshed system. The processor uses the Bee Heart 526, which is built on an improved 16nm process technology, and the performance of a single chip is significantly higher than that of 536. ”

"Isn't the bee bigger and more powerful? Why do you turn the next second?" Jin Cheng grasped the point and threw out his doubts.

"The 526 has no baseband, and the camera DSP/ISP is weaker, and the space saved is given to the GPU. Coupled with the fact that active cooling can run at full capacity for long periods of time, it is only natural that the performance will skyrocket. ”

Jin Cheng didn't know that Fang's news was outdated, and the 526 processor had been reduced to a spare tire, and it was likely that it would not be used on the PT host.

After Atletico persuaded the board of directors and managers, the manufacture of the 10nm 626 processor was put on the agenda. Of course, the 526 will not give up completely, if the 626 is successfully mass-produced, they will be used on the tablet, if the time is too late, they will be temporarily topped.

Jin Cheng asked, "Even if the performance is improved, isn't it still a mobile processor, and it is comparable to the APU of Xbox and PS4?"

"Originally, it was naturally incomparable, but now it can be replaced by a high-performance processor designed for the main machine. Haha, there's no pressure on the 'rooster' to eat the Microsoft Scorpio. ”

"Huh? That's too specific a name, isn't it? Microsoft makes a Scorpio, and the bee makes a big rooster, is this the rhythm of one thing falling one thing?"

"That's because you're thinking too much, and the new console is called Scorpio as a nod to the original Xbox's classic game 'Halo', just like the Cortana voice assistant and the Spartan browser. The name of the PT2 rooster is to commemorate the Year of the Rooster and spread the zodiac culture. ”

"Do you believe that?"

"Of course I do!"

Swallowing the last bite of tofu brain, Fang Junqi interjected and said, "Anyway, that's what my brother told me." ”

After eating his sweet tofu brain, Jin Cheng looked at the heretic in front of him, "Even if what you say makes sense, what does this have to do with wanton brainwashing advertisements? If you don't look at the ending screen, who knows that those advertisements were made by bees?"

"Hehe," Fang Junqi didn't explain, but read without a beginning: 'Crane dancing in the white sand, my heart is flying', 'A product of Yellow Mountain, the sky is high and the clouds are light', do you understand?"

Both of these are well-known advertising slogans from two tobacco companies.

According to international practice and national regulations, public television stations are strictly prohibited from broadcasting tobacco advertisements so as not to teach children badly. Then tobacco companies started to play a side game, promoting tobacco brands in the name of cultural communication, and consumers knew that tobacco was brushing their presence as soon as they heard it.

Although the relevant departments soon introduced measures to strictly prohibit the marginal ball, the TV station could not refuse the advertising fee handed over by the cigarette factory, and the tobacco advertising was still there, but it was more obscure and hazy. It wasn't until last year that the new "strictest in history" advertising law, which came into effect, made blanket provisions on this, that such phenomena were reduced.

In the field of games, the new advertising law does not contain too many prohibitions, but only says that "it is forbidden to publish advertisements for online games that are not conducive to the physical and mental health of minors in mass media aimed at minors." Violators will be fined 20-1 million yuan, and their licenses will be severely revoked. ”

Therefore, there is no legal problem with placing advertisements for games and game consoles on TV, as long as you don't go to children's channels to run strong PK online games, you will not be fined. But the problem is that the Bureau of Industry and Commerce, Radio, Film and Television has no opinion, but some TV viewers are mindful, even if the ban on game consoles has been lifted, there are still many viewers who regard it as "electronic Hailuo". In order to prevent a small number of people's disgust complaints from affecting the dissemination effect of their own products, Bee Games had to put these covert, cloud-covered advertisements.

After cleaning up, Jin Cheng got up and walked towards the recycling place with the cutlery, saying as he walked: "I understand, these advertisements are still just a mystery, and the mystery will not be revealed until the new machine is officially released." Right?"

Although Bee Games and Fang Junqi didn't care about secrecy, he sincerely believed it, and in order not to make it difficult for his friends to be fined, he specially used vague words when mentioning "rooster" to try to keep it secret.

"Well! When the rooster officially debuts, if the public opinion is too big, Bee You will take advantage of the situation to cancel the advertisement to save money, if no one in the public objected, they will naturally push the boat for a full year. PT's global sales are 17 million, and the domestic sales are less than a fraction, and many of them are also used as cheap computers with keyboards and mice. ”

Walking out of the cafeteria, Jin Cheng smacked his lips and silently recited "Bee Rooster, PT Rooster" a few times, and then complained: "The new name is really bad, why not call it 'Golden Rooster' and 'Sky Rooster'? ”

"I've asked this question, and it's said that it's called this to take into account foreign translations, and chicken-related words, cock, chick, chicken, and rooster, are not good words in the English context. chicken has the meaning of hacking broiler, rooster has the meaning of aggressive and arrogant, chick has the meaning of chick, and as for the meaning of cock, you should understand it if you often watch the BBC. ”

Jin Cheng was slightly embarrassed, it was one thing to watch European and American blockbusters in the dormitory, but it was not okay to talk about it publicly, so he pretended not to understand, and opened his mouth to ask, "What do I understand?"

Fang Junqi was also embarrassed to talk about these publicly, so he had to skip the topic and said: "So the letter code of PT2 is 'Gallus', which means rooster and rooster in Latin, and it is also a French nickname. ”

The ancient Romans used Gallus to refer to the Gauls of the north, which meant to caricature them for their rooster-like posing and noisy speech. After the fall of the Roman Empire, some Gauls became French, and then they took this belt and developed it into a symbol of the fighting spirit. During the Revolution, King Louis XVI was executed by the French people, and they also disliked the Bourbon fleur-de-lis coat of arms (sometimes mistranslated as the lily coat of arms) and unanimously decided to use the rooster motif instead. To this day, the Vetiver Iris is still the national flower of France, and the French Football Federation embroiders the rooster on the national team's jersey, making it the famous "Gallic Rooster" in international football.

"They won't find the French, right? It seems that the French team's jersey advertising is so expensive, 40 million euros a year, Boss Ma is so willing?"

"What you're talking about is a jersey sponsorship, bees can't buy it if they want to, they don't have sportswear products," Fang Junqi pointed to his chest, "Game companies especially like to buy football club chest ads, Xbox, PS, Nintendo have all bought them, but unfortunately FIFA has regulations, the national team chest is not allowed to sell! Bee Games and the French team signed a product endorsement contract, the exposure is not as good as the jersey advertisement, and the amount is much less." ”

Speaking of this, he leaned into Jin Cheng's ear again and whispered: "This time is the real confidential news, don't leak it!"

The latter hurriedly agreed: "You say you, I will definitely keep it a secret!"

"The bees are working to get the French team to the Spring Festival Gala. ”

"Scared, really?" Jin Cheng was taken aback by the news.

There is no shortage of national team athletes on the stage of the Spring Festival Gala, but they are all national athletes, and it seems that there is only one crooked athlete in the Spring Festival Gala, the old German coach Schlapner. The national football team led by this gentleman won the third place in football at the 10th Hiroshima Asian Cup and was regarded by fans as the savior of the national football team. A few months later, Uncle Shi was invited to the stage of the Spring Festival Gala, and a white hair was "auctioned" for 50,000 yuan, which was a sky-high price at that time.

It's a pity that the national football team was kicked back to its original shape by Yemen, a small country in West Asia, a few months later, and Uncle Shi was also driven home by the Football Association to terminate the contract ahead of schedule, and the sky-high white hair has also become a shameful record for the Spring Festival Gala and the national football team.

At this time, Fang Junqi's explanation came belatedly, "It's not Aunt Yang's Spring Festival Gala, there is only one children's dance program over there, and I'm not sure if I can go up." I'm talking about the local Spring Festival Gala, the threshold for the local satellite TV Spring Festival Gala is much lower, and the bee has a good relationship with several local stations, so it should be able to send people up. ”

Jin Cheng breathed a sigh of relief, and was a little interested, "Then it's not interesting, the influence of local stations is much worse." ”

Besides, this year's French team is also bright enough, only losing one game, and the national football team is really the same as Xiang. ”

"yes, we just lost one game and then we almost touched our ears and lost the European Championship. ”

"There's no way, football is round, character is conserved, too much consumption in the front, and the back will not be able to keep up. ”

(End of chapter)