Chapter 224: The First Day of Opening
Su Xiaoman and Geng Qiuyan did not doubt that Qin Ruhai had great personal charm and good business acumen, and after that fire setback, there were so many young people like Xu Qing to follow him, which was enough to prove these two points. Although they have broken off contact with each other, they are very familiar with each other, as cordial and natural as meeting old acquaintances in another country, and they hurried to arrive as soon as they were invited, which shows that they have an unusual tacit understanding and friendship with each other.
Hearing that the scenic spot had suffered a temporary setback, Su Xiaoman first sighed for a while, and then reported the situation to the company's senior management, wanting to borrow the company's strong capital and extraordinary marketing to save the scenic spot, so that they can get out of trouble as soon as possible to achieve the goal of mutual benefit and win-win.
Geng Qiuyan has extraordinary marketing experience, and will leave a good performance and reputation everywhere she goes, she was fired at that time, regardless of the persuasion of the leader in charge, she still resolutely withdrew, and soon accepted Su Xiaoman's invitation to join Tianchuang, which can be regarded as making the best use of it.
After Geng Qiuyan joined the marketing department of Tianchuang Company, she quickly reversed the passive beating situation, and after more than a month of rectification and improvement, the department's performance reached a new high, and she was soon received by the president, which shows that her ability is good.
According to Geng Qiuyan's words, the Dragon Wolf Scenic Area is in a dilemma, that is, the trough period of climbing over the hurdles, as long as it survives this difficult day, a better tomorrow will belong to the Dragon Wolf, and it also belongs to this group of teams who are not afraid of difficulties and move forward bravely.
Subsequently, she put forward personal rectification suggestions based on the actual situation, with a total of three. One is to actively seek and expand the tourism market inside and outside the city and county, reshape the brand image of the scenic spot, and if possible, temporarily provide a one-month free experience period, handle members, and make the greatest concessions. The second is to re-repair the relationship with the competent government departments, reach the necessary tacit understanding, seek help, and stabilize the market. The third is to bring forth the new, make publicity and promotion articles around the characteristic projects of the scenic spot, compile and complete the selling points of each project, and place advertisements at any cost, so as to dilute and dilute the negative impact caused before.
The suggestions made by the professionals quickly resonated with everyone, and they began to make a clear division of labor.
Qin Ruhai and Xu Qing are responsible for repairing relations with the city and county governments, as well as with environmental tourism and other departments.
Chen Fang, Liu Ping, and Jing Yunduo are responsible for determining the characteristic selling points of each project and providing them to Wang Ergou, Zhao Da, Li Quan and others to contact them for advertising.
Su Xiaoman and Geng Qiuyan helped to find and expand the surrounding tourism market, and guided Chen Fang to collect and process promotional copywriting.
Li Zhi, Li Wen and Li Wu are responsible for carrying out a one-month free trial activity, handling membership, daily management and other matters.
While they were waiting for Tianchuang's reply, they began to split up.
Jin Dawei and Li Changjian saw that they moved in to rescue the troops, and they were no longer in a hurry to mention the divestment. The banks heard that they had taken action recently, and felt that there might be a rescue, and they also suspended the process of urging them to repay the loans.
With the guidance and help of Su Xiaoman and Geng Qiuyan, the scenic spot soon ushered in the first batch of tourists, who were some retired old cadres in the urban area, and the number was not large, but what surprised Li Zhi and others was that they all volunteered to become members, and when they left, they also said that they would bring other colleagues and relatives and friends to play and watch next time.
Then, every day, tourists from counties and cities came to enjoy the experience, and most of them also applied for membership certificates and said the same invitation words.
The first few days were idle and scattered independent individual tourism, but after Su Xiaoman and Geng Qiuyan's full excavation and continuous efforts, they soon reached a cooperation intention with a travel agency in the urban area, and sent people to inspect and experience on the same day, and signed a three-year cooperation agreement with the Dragon Wolf Scenic Area the next day. Then several travel agencies came to discuss cooperation and signed a written agreement.
Qin Ruhai and Chen Fang have also made good progress.
After more than ten consecutive days of public relations activities, Qin Ruhai and Xu Qing opened up the joints, quickly regained the trust of the new secretary and the county magistrate, and arranged for the environmental protection department to do several special inspections and investigations, and the results also made them very satisfied, and then said that they would focus on support and promotion in the future.
According to the suggestions of Su Xiaoman and Geng Qiuyan, Chen Fang, Liu Ping and Jing Yunduo combined with on-the-spot experience and personal experience, wrote a poetic and picturesque promotion and publicity content for each project, which was quickly welcomed by tourists.
The good news keeps coming.
The town also intends to support scenic spots to drive local development, and frequently comes to guide and help.
The county is even more enthusiastic, and the new secretary and county magistrate have brought tourism and publicity departments to come many times, and each time they will put forward many guiding opinions and rectification suggestions.
The most important thing is that Tianchuang sent a commissioner, stayed in the scenic spot for a few days, and gave a reply after going back, planning to spend 50 million yuan to implement the second and third phases of the scenic spot construction plan in advance, but put forward a hard suggestion on the issue of personnel arrangements, Su Xiaoman was appointed as the general manager of the scenic spot, and Geng Qiuyan was the deputy general manager, who must be in charge of finance, administration, marketing and other three tasks.
Qin Ruhai convened a meeting specifically for this matter, analyzed the situation and challenges faced by the scenic spot, and took the lead in agreeing to this suggestion considering the rescue of the scenic spot by Su Xiaoman and Geng Qiuyan. Others heard that Tianchuang is a listed company, and now they plan to spend a huge amount of money to start implementing the second and third phases of the plan in advance, but they have no objections.
Subsequently, Qin Ruhai, as the chairman of the board of directors, signed a cooperation agreement with the assistant to the president of Tianchuang, and also signed the appointment proposal, so that there have been new adjustments and arrangements in the personnel of the scenic spot.
Qin Ruhai is the initiator and leader of the project, and it is understandable that he is the chairman. Su Xiaoman is the general manager of the company and the legal representative of the Dragon Wolf Scenic Area. Geng Qiuyan, Xu Qing and Wang Ergou are deputy general managers in charge of different fields, Geng Qiuyan is in charge of finance, administration and marketing, Xu Qing is in charge of planning and outreach, and Wang Ergou is in charge of logistics and security and infrastructure projects. Chen Fang is the manager of the administration department, Liu Ping is the manager of the finance department, Jing Yunduo is the manager of the planning department, Li Quan is the manager of the marketing department, Li Zhi is the manager of the security department, Zhao Da is the manager of the infrastructure department, Li Wen is the manager of the external relations department, Li Wu is the manager of the logistics department, and Zhang Yaxin is the assistant to the chairman.
Originally, Qin Ruhai reserved the positions of deputy general manager and department manager for Jin Dawei and Li Changjian, as well as Chen Junwei and Liu Neng, but Su Xiaoman and Geng Qiuyan suddenly joined, and they had to make concessions, plus Jin Dawei and Li Changjian themselves already have a sole proprietorship, and they usually can't get away from their bodies and have no time to take care of the management affairs of the scenic spot, and Chen Junwei and Li Changjian are also because of their age, they really don't want to embarrass Qin Ruhai and them, so they have to retreat to the second line to make room for the two new young people.
Li Tianfu didn't dare to get too close to Qin Ruhai and the others, for fear of being out of his mouth for a while, so he fulfilled his promise in terms of personnel arrangements and did not participate in the opinions, but he still had some regrets and dissatisfaction in his heart.
The scenic spot is slowly on the right track.
After the one-month free trial period, the fee-based profit model was opened.
In terms of fees, in accordance with the original regulations, the ticket price is divided into two kinds: ordinary tickets are 100 yuan, the membership price is 60 yuan, the average price of other items in the scenic spot is 50 yuan, and the membership price is more affordable, ordinary tourists need to spend 500 yuan to experience all the items, and members only need 380 yuan.
There are a total of eight internal excursion experience projects, namely water park, leisure fishing, Phoenix Village History Museum, Wolf King's hometown, legend of the green dragon, independent cycling, picnic experience, and mountain and forest rest.
The scenic spot does not provide catering and accommodation for the time being, which is suitable for day trips, but there is a temporary catering area, with food such as tea, drinks, bread, and instant noodles at market prices for tourists to meet their needs from time to time.
In terms of pricing, all are implemented in accordance with the relevant regulations of the County Price Bureau, and we accept everyone's comments and reports.
Qin Ruhai and others were deeply surprised that when it came to the paid service period, the number of passengers did not fall but rose, and it exceeded the time when the number of people in the free period was the largest, on the first day, a total of more than 1,500 tourists around Changping City were received, and nearly eight adults handled the membership on the spot, with a net profit of more than 370,000 yuan on the day。
The business of the scenic spot has achieved a good start, and the reception of tourists on the first day of opening has exceeded the 1,000 mark, which has greatly mobilized and inspired the morale of employees, and has also caused a sensation and heated discussions in the outside world.
Qin Ruhai and the others were not satisfied with the status quo, so they convened a meeting of the management that night to study and determine the next work in combination with the current situation.
Liu Ping reported the reception and income of the scenic spot on the day, which immediately attracted cheers from everyone.
Then Qin Ruhai said: "It is really gratifying and exciting to have such good results on the first day of opening, as for what will happen in the future, it depends on everyone's efforts and attention, I have communicated with Sister Xiaoman and Sister Qiuyan before, and then we must take advantage of the momentum and move forward bravely, not only to maintain today's rare strong momentum, but also to do a lot of meticulous work." First, we must not slack off and be complacent, remember that this is only the beginning, the first shot, this period of work is directly related to the later development and even the final success or failure, we must remember. Second, always remember that we are doing the service industry, tourists are our food and clothing parents, their requirements are our opportunities, listening and correcting is to see and seize the opportunity, our work to their full of dissatisfaction and unhappiness to evaluate the witness, serious and patient reception of every tourist who comes to visit the experience, no matter how much they spend or complain about how much, can not be irritable or even indifferent, remember that everyone's words and deeds do not only represent you personally, but also on behalf of the overall image of the staff of the scenic spot, a little more patience, a little more tolerance, we will have one more repeat customer and a living billboard, which is also something we should remember。 Third, the personal and property safety of tourists, food hygiene, Fire and riot prevention and other safety and emergency response is the top priority of our work, a slight negligence will end up in a defeat and nothing, logistics and security group brothers and sisters from the overall interests of the scenic spot and everyone's vital interests, follow the rules, in strict accordance with the provisions of the system to perform job responsibilities, calm and calm, do diligent reporting and frequent communication, there are difficulties and problems we find a way to solve together, we can meet here is a rare and valuable fate and friendship, I hope to remember this. ”