Chapter 24 Advertising
At Zhang Chen's request, Liu Ming had another job to apply for a registered trademark with the Trademark Office.
According to Zhang Chen's memory, aliens should come out in North America in the next two years, and maybe even this year. Even if you can't register the North American trademark of Alien first, you must first occupy the domestic trademark registration.
In addition, Zhang Chen also used the past few days to inspect the accessories market and selected several reliable suppliers. Zhang Chen helped Liu Ming plan a total of two product lines. One is currently the largest market: the enterprise market, and the other is the home machine market that has grown rapidly in one or two years, mainly the home machine market.
Needless to say, in the business jet market, Zhang Chen has worked home computers. The computer in the display area is the façade, so no matter from the monitor, the case, the speaker, as long as it is all the accessories that are exposed outside, all choose products with fashionable and beautiful appearance. But even so, it is difficult to meet Zhang Chen's needs.
Zhang Chen couldn't help but sigh that there was still too little capital, otherwise he could go to the factory to talk about OEM production, on the one hand, to reduce product costs, and on the other hand, to come up with products that have more impact on the market.
Liu Ming's recruitment work is also going very smoothly, within a week, four young employees have all arrived at the post, these four young people were used to work in the market for other stalls, as soon as Liu Ming opened such a large scale of the shop, take the initiative to come to Mao Sui to recommend himself. Because they knew each other before, Liu Ming and Zhang Chen discussed it and asked them all to come over.
also had to recruit a cashier, Zhang Chen After a few days of investigation, Zhang Chen finally chose a girl who had just graduated from the junior college of Bencheng Business School, named Hao Wei.
Hao Wei is a native of Bincheng, because a lot of money will be involved in the future, so Zhang Chen must find a local when looking for a cashier.
With manpower, there are many things that do not need Liu Ming to do it himself, Zhang Chen and Liu Ming's progress is even faster, and by March 10, including company registration, staff uniforms, and booth displays, they have reached the opening standards.
March 16 is a Saturday, and Zhang Chen and Liu Ming plan to set the opening date on this day. Before that, Zhang Chen still had one more thing to deal with, that is, the problem of advertising.
Zhang Chen told Liu Ming before that he must advertise on TV, and he advertised on Bincheng TV. Zhang Chen called the TV station, the price of the TV station is not expensive, after all, in 96 years, the TV stations around the country have not been on the stars, although the Bincheng TV station is not small, but it is still a financial meal, and the annual advertising income is not much.
Bincheng TV has a column, called Metropolis Express, which has just been launched in 95, following CCTV's oriental time and space to tell the stories of the people themselves, and the ratings in Bincheng are okay. What Zhang Chen wanted was the advertising time period before the start of the Metropolis Express, and the price that Zhang Chen heard was 800 yuan per time for 15 seconds.
Dealing with TV stations, Zhang Chen can only bring humiliation on himself when he talks about it at his age. So Zhang Chen suggested that Liu Ming tidy up his image, help him pick out a suit, tie and leather shoes in the mall, and pretend to be a successful person to talk about advertising cooperation with the TV station.
The advertisement was filmed on Tuesday afternoon, and Zhang Chen was in class and did not go to the scene to observe. But afterwards, he called Liu Ming's store from a public phone, and Liu Ming's excitement was beyond words. said that the TV station crew was shocked as soon as they came, and the originally expected two-hour filming time was voluntarily extended until it was almost dark.
Liu Ming boasted about how photogenic he was in the advertisement, and there was an actress on the TV station who also liked the assembly compatible machine produced by Alien very much, and felt that big brands did not have such a beautiful computer, and wanted to come and buy one when it opened. Liu Ming took care of it himself, saying that he wanted to give others a big discount. also smug that the actress must have taken a fancy to him, and he asked for the actress's phone number to prepare for long-term contact.
Zhang Chen pouted on the phone and poured cold water on Liu Ming. Tell him to be careful, let the family know that he doesn't have a penny in his pocket now, it's just an empty shelf, and kick him to the riverside when the time comes.
In the 90s, local TV stations filmed commercials, and the production was very simple, and Liu Ming invited several heads of the TV station's advertising department to have a meal. Finally, the day before the opening, it was ready for broadcasting.
On Friday night, after evening self-study, Zhang Chen hurried home to get home before the Alien Computer Workshop advertisement was played.
Before I had time to eat, Ben Cheng TV's Metropolis Express was about to start. Looking for grandma to ask for the TV remote control, tune to the channel of Ben Cheng TV and wait for the broadcast of the advertisement.
Finally, five minutes before eight o'clock, the ad began.
All the people who appear in the camera are not employees of the alien computer workshop, but professional actors who come with the film crew.
Everyone in the shot is wearing a specially customized overalls, a peaked cap with a unified LOGO, and there is also an alien logo on the overalls. A customer came in from outside the door, from the purchase configuration to the installation to the cashier, the female customer also shouted in a particularly exaggerated way, "The lowest price is only 7999 yuan!?, so much cheaper than other brands!?" Finally, the camera slowly zoomed out, and the handsome guy in overalls waved goodbye to the female customer until the complete store appeared on the screen. Finally, a huge alien logo slowly appeared. There is also an advertising slogan "Alien computer workshop, master alien technology".
After reading the advertisement, Zhang Chen covered his face with his hands, feeling like he had eaten a hundred flies.
Who's the idea? How did you come up with such a shit thing without staring at it for a while?
I had the heart to go downstairs and call Liu Ming and scold him, but after thinking about it, in the mid-90s, a local TV station made a commercial that meant just that. Although the advertising is low, the effect is not necessarily bad.
And Zhang Chen has always had an idea that he will gradually withdraw from the daily management of aliens and become a pure investor. In the early days, due to Liu Ming's lack of management experience and market experience, Zhang Chen played the role of a guide. But as the business continues to expand in the future, Liu Ming also needs to grow. So let him do it himself.
Of course, if there is a mistake in direction, Zhang Chen will not stand idly by.
"Chenchen, it's time to eat~" Grandma called Zhang Chen in the kitchen.
Zhang Chen's grandmother is 65 years old this year, and her health is not bad, but she has a little bit of rheumatoid arthritis, and she suffered too much when she was young.
Grandma brought the hot meal to the dining table, sat next to it and watched Zhang Chen eat dinner kindly. "Smack. Grandma lit a cigarette and smoked.
Zhang Chen's grandmother was a big smoker and smoked all her life. According to her grandmother, she learned to smoke while her grandmother lit a cigarette.
At that time, Zhang Chen's grandmother's family was also a landlord, and the family rules were big, and when her grandmother smoked a cigarette pouch, she would let her granddaughter, who was less than ten years old, light it and hand it to her hand. When lighting a cigarette pouch, you have to smoke it while you want to take a few puffs. After coming and going, Zhang Chen's grandmother also became addicted to smoking. This draw is almost 60 years.
In later generations, my grandmother also smoked too much during the Chinese New Year one year, which caused pneumonia. I didn't take it seriously, but I didn't expect it to quickly develop into cor pulmonale. The large dose of infusion made the already weak internal organs even more unbearable, and turned into acute kidney failure, and finally died.
To get his grandmother to quit smoking, Zhang Chen thought of many ways in his previous life, but the old man had smoked all his life and didn't want to quit at all. So even with the supervision of his favorite grandson, every time he quit smoking, he still failed.
Seeing his grandmother smoking there, Zhang Chen shook his head in his heart. He has given up persuading the elderly to quit smoking, life is very short, since grandma does not want to quit, he can only pay more attention. And make more money, so that we can provide better health care for the elderly.