Chapter 21: All-out bombardment
On Monday, May 10, Xu Qing was reading a document containing feedback on a pamphlet distributed by 10 cities in the United States.
The feedback results told Xu Qing that about 30% of the people asked if there was still the content of the text.
Xu Qing is very satisfied with this ratio, because in his prediction, 10% of people will ask about the content of the text.
He asked 200 high school students to distribute pamphlets in the bustling centers of the ten major cities in the United States, and each city had 20 people, and each person was paid $50 a day.
He plans to ask these people to distribute pamphlets every weekend in May, for a total of eight days, and distribute 1 million pamphlets.
The cost of producing the booklet, plus the salaries of 200 high school students, required more than $400,000 to complete the distribution of 1 million booklets.
Xu Qing expects that the distribution of pamphlets will bring 50,000 people to buy "Harry Potter and the Philosopher's Stone".
50,000 people multiplied by the $15 price for the book purchase price of $750,000, including $250,000 for Carney and Xu Qing's manuscript.
And the more than 400,000 US dollars for distributing the pamphlet was all borne by Xu Qing, so Xu Qingfa pamphlet suffered a loss.
But the account can't be calculated like this, people who read the contents of the booklet and want to buy the book must like "Harry Potter and the Philosopher's Stone" very much, and they will recommend "Harry Potter and the Philosopher's Stone" to the people around them.
A recommendation from 50,000 people can bring at least hundreds of thousands of copies sold.
……
On Tuesday, May 18, Locke, a well-known American book reviewer, published a book review in the book review section of the New York Times:
"Dear readers, I'm Locke, and I'm glad to recommend you a magical novel that I was addicted to for two days and two nights.
If it weren't for my wife's order to read this novel again, I wouldn't be able to ** with her, I would definitely be addicted to ten days and ten nights.
Below I will introduce this novel to you, I hope that those who have a partner will not be too addicted to this novel, this is my advice.
We've all fantasized about what it would be like if we had magic, soar through the skies like an eagle, fight the bad guys like Spider-Man, or fight against fate like the protagonist of Harry Potter and the Philosopher's Stone?
On his 11th birthday, a thin boy named Hagrid sent him a letter of acceptance to a wizarding school, having been adopted by his uncle, and being bullied by his cousin since he was a child.
Since then, the fate of Harry Potter has been changed, and a mysterious and colorful magical world has been opened.
……
On June 1st, Harry Potter and the Philosopher's Stone was officially released at Barnes & Nouve!
Locke wrote a thousand-word review of Harry Potter and the Philosopher's Stone in his unique writing style, and wrote a release date at the end of the review.
Readers who saw this book review were very surprised, Locke had not written a book review for a long time, and this book review was the first book review Locke had written in the last two years.
Although Locke has not written a book review for two years, his influence on readers is still very strong, after all, Locke was once known as the first book reviewer in the United States.
There are many readers who have read this review and decided to buy "Harry Potter and the Philosopher's Stone", even if the book does not meet their reading tastes, they can collect it and give it away.
Don't doubt the impact of book reviewers on readers, in the United States, the New York Times and Publishers Weekly's bestseller lists have the greatest impact on readers.
The second is book reviews, anyone can write book reviews, many politicians, authors, editors, journalists, celebrities have written book reviews, but these people can't write book reviews as well as book reviewers.
Readers trust the impartiality and vision of book critics.
Correspondingly, book critics, for the sake of their own authority, rarely write book reviews that go against their will.
The reason why Xu Qing was able to ask Locke to write a book review mainly relied on the quality of "Harry Potter and the Philosopher's Stone" itself, well, there was also a lot of labor fees.
On the same day, the book critic Plidy, who is no less famous than Locke, published a book review about "Harry Potter and the Philosopher's Stone" in the book review section of Publishers Weekly.
Pliddy's book review also counts several thousand words, and the book review is full of praise for "Harry Potter and the Philosopher's Stone", making readers who read this review wonder if Plidy has taken money from the author.
Well, Pulidi did take Xu Qing's money.
However, the main reason he wrote the book review for "Harry Potter and the Philosopher's Stone" was the same as Locke's, he was impressed by the magic of Harry Potter.
Readers who saw both Locke and Puriddy were shocked to see two of America's top book reviewers writing a book review for an unknown author.
Did Locke and Priedy really take the author's money, or was the novel called Harry Potter and the Philosopher's Stone really good?
The reader's shock is far from over.
On Wednesday, May 19, the famous book critic Peyton published a book review about "Harry Potter and the Philosopher's Stone" in the book review section of the Los Angeles Times.
On Thursday, May 20, the famous book critic Evans published a book review of "Harry Potter and the Philosopher's Stone" in the book review section of the HSD Post.
On Friday, May 21, the famous book critic Potter Potter published a book review of "Harry Potter and the Philosopher's Stone" in the book review section of the San Francisco Chronicle.
After seeing the book reviews of these famous book reviewers, readers no longer suspect that the book reviewers took money from the author, and they believe that "Harry Potter and the Philosopher's Stone" is very good.
If "Harry Potter and the Philosopher's Stone" were a bad book, these reviewers and authors would not dare to make such a big scene.
After being bombarded with reviews by several famous book reviewers, readers' expectations for Harry Potter and the Philosopher's Stone have reached a very high level.
On May 29th, 30th, and 31st, the three major television stations in the United States, ABC, CBS, and NBC, broadcast a commercial at the same time during the evening gold commercial.
The ad is about a little boy with black round-rimmed glasses, a silly little boy, and a quirky little girl flying through the sky on a broomstick.
Then the picture turned, and the three people fought with a pale face, gloomy eyes, and a bald head, and the battle between the two sides was extremely fierce.
The ad doesn't show who won, but instead says "Harry Potter and the Philosopher's Stone", and it will be released at Barnes & Noble on June 1st!
The whole advertisement is exquisite, the plot is moving and twisty, and it is full of magical and mysterious style.
People who saw this ad had some impulses to watch Harry Potter and the Philosopher's Stone.
And those readers who have seen newspaper serials, pamphlets, and book reviews, seeing this advertisement, have a very scary level of expectation for "Harry Potter and the Philosopher's Stone".
These people have sworn in their hearts that if Harry Potter and the Philosopher's Stone does not meet their expectations, they will tear up the author, the newspaper, the book critic.
After 1 month of publicity, it was finally time to reveal the results, and the sales of "Harry Potter and the Philosopher's Stone" tomorrow determined the sales of the first month.
Success or failure is about to be revealed!