"1997 is the fastest growing year in the PC market, and the overall sales of PCs in 1997 will exceed 4.2 million units, of which the total commercial PC market is 3 million units and the total household PC market is 1.2 million units. This is still more than 150,000 units higher than the total number of PCs sold in the seven years from 1990 to 1996. However, in 1998, due to the impact of the reform of commercial housing, the people's willingness to consume decreased, and the market growth rate will slow down, and the market growth rate is expected to be 30%, and the total annual market will exceed 5.6 million units. ”

"At present, the PC penetration rate in the mainland is only 2.25%, which is a huge gap from the 35% market penetration rate in developed countries. It is expected that by 2003, the total PC market in Huaxia will reach 10 million units, becoming the world's second largest PC consumer market. Since last year, Lianxiang has always firmly occupied the first position in the domestic market share, achieving annual sales of 250,000 units in 96 years, and this year, the expected sales have exceeded 450,000 units, accounting for 9.8% of the Chinese market. ”

"In 1997, foreign brands led by IBM have declined significantly in sales and market share, among foreign brands, IBM's market share is only 2.97%, Compaq's market share is only 1.92%, and DEC, AST's market share continues to decline, which significantly reflects the change in market pattern. It is expected that in the next five years, the market share of foreign brand PCs in China will be further reduced. ”

"The sudden emergence of domestic brands has injected more vitality into the Huaxia PC market. Due to the good market prospects, in addition to the Golden Great Wall, Tongchuang, Tongfang, Inspur and other traditional domestic manufacturers have expanded their marketing efforts and production and research and development level, Changhong, Haier, Shida, Hisense, Red Yibai, Sitong and other industry giants are vying to enter the PC market this year. Among them, the computer department of Red One Bai has just been established in Shanghai for four months, and has set up branches in 8 cities across the country, and has achieved the sales target of 20,000 units. ”

"As of November 25, the northern region, the capital district, the central China district, the southern region, the southwest region, and the southeast region have all exceeded the annual target, and the national average index completion rate is 185%. A total of 167388 units were sold nationwide, with sales of 1,332.39 million yuan. It is expected that by December 25, the national sales volume will reach 180,000 units, with sales of 1.5 billion yuan. ”

According to the marketing department's market forecast for the coming year, the regional indicators in 1998 will rise by an average of 55% on the basis of the completion of 1997, and the sales volume is expected to be 2.5 billion yuan. ”

Hao Wei, who ran with Liu Ming and Zhang Chen two years ago, is no longer a little girl. As a veteran of Aliens, Hao Wei is already the director of Aliens' marketing department, responsible for the research of market data and the formulation of indicators for various branches and regions.

"It's too low. Liu Ming, who was sitting in the main seat, shook his head, "Your marketing department is too conservative about next year's market expectations, I just talked to Professor Zhang Weiying of Guanghua School of Management in Kyoto last week, and next year's market growth rate will not be less than 55%. And we will set up 50 direct stores across the country next year, and our direct sales channels will cover the whole country at that time, and the indicator you specify now is obviously too low. ”

Hearing Liu Ming's questioning, Huang Weihua, director of operations, said with a bitter face: "Mr. Liu, our expansion speed is too fast, and the operation management pressure is very high, if we continue to expand rapidly, the supply chain and operation system will be at great risk." ”

Liu Ming frowned and said: "After the SAP system is launched next year, the operational efficiency and supply chain management capabilities can be improved, I don't think this is a problem." ”

Huang Weihua sighed: "Don't mention it, it's okay not to go to this SAP, now this system is about to make us crazy." You have also read the report we handed in, and in the trial operation stage, the efficiency is not even as good as our current management tools, which is a mess. If you want me to say, this set of software is not suitable for Huaxia at all, and it is not as good as it. Now various companies are blowing about ERP, and there is nothing that is really done. ”

When Liu Ming heard this, he was also a little moved, SAP is known as the world's best ERP software, and many world-class large companies are using it. Under Zhang Chen's push, Alien Computer also began to cooperate with Deloitte and SAP a few months ago, asking these two companies to tailor their own SAP systems for aliens.

But I don't know if it's the reason for the lack of adaptation, this system has not been very effective after the pilot of several city companies, not only did not improve efficiency, but caused a mess of operation and management, which made a lot of complaints, and the company began to have some resistance.

"I'll think about it again. Liu Ming rubbed his temples, "ERP is the trend of the times, we still have to let the branches and supply chain change their thinking, I will also talk to SAP and Deloitte to see if we can do some optimization for the domestic situation." ”

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"SAP has to be on. Zhang Chen received a call from Liu Ming, and just after listening to a few words, he replied.

Liu Ming now has his own ideas, and is no longer the little vendor who has no opinions: "Brother, it's not that I don't go to ERP, the problem now is that SAP really doesn't meet the national conditions." I've heard that you didn't invest in a domestic ERP company? Yes, it's the one called Jindee. I've seen their system, it's simple and easy to use, it's more in line with our market characteristics, and it can improve efficiency, so we can support the national software industry, right?"

Zhang Chen smiled: "Brother Liu, it's not that I don't believe in domestic software, if I don't believe it, I won't invest in the gold disc." But you have to understand that the domestic ERP software has only solved the problem now, as for whether it is good or not, it is another matter. ”

Liu Ming muttered: "But at least it can be used, now this SAP, there are many problems, if you don't complete the preliminary work, the 'next step' will be gray, and you can't point it." You also know that in terms of operation, everything is ready to go through the next process, is it still efficient? Moreover, the design idea of this software does not conform to the national conditions, and it cannot be used at all. ”

When Zhang Chen heard Liu Ming's complaint, he couldn't help but laugh, this is exactly the same as when he first came into contact with SAP.

Domestic ERP and SAP Zhang Chen used it in his previous life, and initially felt that the SAP interface was unfriendly, the system was slow, the operation was difficult, and some of the 'national conditions' issues were not considered perfectly, at that time Zhang Chen also complained that SAP was not as easy to use as domestic ERP.

But after a long time, Zhang Chen found that if a company has reached a certain scale and has begun to internationalize, then SAP is really the only choice. (Don't waste the number of words to explain, if you're interested, check it yourself)

As for the 'national conditions' that Liu Ming mentioned.

Hehe, how can there be so many "I have my own national conditions here". The management problems of the world's top 500 companies are more and more complex, and there are more special circumstances, how can people adapt?

For enterprises with production, marketing, management and storage, SAP is a one-step choice, otherwise when it reaches a certain scale, it will be found that only SAP can solve the problem, and then replace the ERP system, which will cost more.

Seeing that Zhang Chen was so insistent, Liu Ming dispelled the idea of withdrawing SAP, and promised to increase the implementation of SAP to ensure that the whole chain management of SAP was realized within half a year.

"By the way, there's something I've always wanted to talk to you about, but I've never had the right opportunity. Liu Ming said with a smile, and Zhang Chen talked about this phone call, and the SAP matter was just a reason.

"We've been talking about the internationalization of aliens before, and now that aliens have some exports to Europe and the United States, will they compete with your Matrix in the future? Liu Ming said casually.

Zhang Chen smiled: "Brother Liu, are you worried that I, as a shareholder of the aliens, will block the aliens' overseas expansion strategy? ”

Liu Ming's face was a little feverish: "I didn't mean that, it's just that they are all in the same market, and it is inevitable that there will be conflicts of interest, and I am afraid that there will be a misunderstanding when the time comes, which will affect the relationship between our brothers." ”

Zhang Chen sighed a little in his heart, Shanghai is really a big dye vat, Liu Ming is such a simple and righteous person, after setting foot in Shanghai, he also began to have scheming and philistine.

However, the growth of people is spiraling, Liu Ming's essence is good after all, and after a few years, he has a deeper understanding of the laws of business, and some bad things will be washed away. Only then will he be able to transform from a philistine businessman into a true entrepreneur.

"Market competition is everywhere. Zhang Chen smiled, "Instead of competing with others and letting others subvert, it is better to subvert ourselves, if we don't have confidence in ourselves, we don't need to do business." ”

"Moreover, my plan and positioning for the future of Matrix is completely different from that of aliens, and within half a year, you should be able to see changes. Zhang Chen said leisurely.

(End of chapter)