In addition to the appearance of the ceramic watch, the bee has actually prepared a low-end version of the steel case belt, which also cancels the crown knob to rely on the radio wave to time or the mobile phone to time, but in addition to this, there is no difference between this steel case version and other low-end quartz watches, although the wristband is leather, it is just ordinary cowhide and pigskin, and naturally there is no possibility of appearing on the wrist of Atletico Tang Jiayi. Although it is said that it is necessary to support its own products, it must at least be above the mid-range, preferably high-end products, and it would be better if there were some selling points that were the first in the world and the world's first, otherwise how could you be embarrassed to Amway's own products to those rich and famous people?

The product has been launched, and the follow-up development still depends on market feedback. A good response is naturally to invest more in nurturing and growing it so that it can launch more products, but if there is little response, it will naturally be cut down in time like other unsuccessful bee products.

Moreover, in fact, Atletico itself does not attach much importance to the smart watch market, which can be seen from the default opponent is a traditional watch.

Although the Swiss mechanical watch, which is a representative of the "craftsmanship spirit", is famous all over the world for its precision and durability and full of mechanical beauty, and has become a business card of Reiss outside the banking industry, there is no doubt that the watch that has been re-transformed into a luxury product has in fact withdrawn from the lives of most people and belongs to the 100% sunset industry.

Of course, the sunset is setting very slowly, and it does not decline as quickly as VCD, vinyl, tape, and film disappear completely. In fact, there are still some sporadic companies in the vinyl record industry, the tape industry, and even the film industry are still alive and well, although the market size has shrunk more than ninety percent, but there are fewer competitors, as long as the users who like these products do not completely abandon them, the corresponding producers are difficult to starve to death, just take the initiative to lose weight and reduce expenses, and then silently bear the loneliness away from the majority of the public eye is a necessary choice.

However, this was never Mr. Ma's choice.

The capacity of the small market is limited, even if the development is good, the final harvest is not high, and it is naturally difficult to enter the eyes of the bees that have been developing rapidly for many years, but at the same time, the customer management of the small market is more attentive, and the tendency of users to become fans will be more obvious, and it is also difficult to win them to "convert". Atletico Madrid don't think that the newcomer Bee watch can beat those brand-name watches, and the biggest possibility is to grab a small piece of territory from fewer and fewer low-end watches, and then slowly cultivate their own fans and loyal users.

Therefore, even if it is just a move, they still do it very seriously in the necessary quality management and detail polishing.

More than 100 years ago, Uncle Ma described the sale of goods as a "thrilling jump" in his writings, where the successful live and the loser die. Whether the final development of market participants is all the way or declining in the abyss depends on what kind of gains they can achieve in the market, how much money they make, whether they are in the bag, whether the profit margin outperforms GDP, how much money they lose, whether they can see the hope of turning around their losses, whether they want to jump off a building and hang themselves or run away?

There are so many possible outcomes in the process of product sales that the slightest negligence can lead to a pitfall. "Don't put all your eggs in the same basket" is not such an unthinkable trick, many companies will be eager to start horizontal development and diversification after a little development, so as to improve the overall ability to resist risks. For example, although Nokia's mobile phone has fallen into the pit, it can still sell it to Microsoft to stop the loss in time, and then rely on the telecommunications equipment business to seek the future; in the same way, Sony's TV has been losing money for 9 consecutive years, but it can also rely on the components business, game consoles, and even the real estate business to maintain its vitality.

However, if the products are many but not strong, there is generally no competitiveness, and a bunch of broken baskets are made out of a variety of operations, the final result will naturally not be wonderful, which is why the "craftsman spirit" has been mentioned more and more in recent years. This kind of down-to-earth focus and excellence business attitude is the common temperament of thousands of longevity enterprises around the world, calling on enterprises all over the world to learn.

The so-called craftsman spirit emphasizes the best in a subdivided field, but the pursuit of excellence is also very expensive, so the craftsman spirit is usually indissolubly related to luxury goods, such as Swiss watches and banks, and Italian fashion bags and supercars. However, don't look at the world-famous brands of these companies, the high prices, and often limited sales, but the low output brought by excellence also greatly limits the further development and growth of these enterprises, so they can only be a beautiful man quietly and enjoy their "small and beautiful".

Of course, it is not without exceptions, the success of Japanese companies in the 70s and 80s of the last century is largely due to their successful combination of high quality and high output and low price, which won the favor of global consumers, and the prosperity of the country where the company made money, thus creating a prosperous boom in the world in the 80s. But that's all in the past.,I don't know those domestic tourists who grew up watching imported Sony color TVs with imported Panasonic washing machines,I suddenly found that the toilet seat I bought back from Japan was actually domestic,What kind of expression will it be?

As for why it is obviously a domestic product, everyone is forced to take a plane to buy it abroad, that is another topic.

Obviously, Atletico and the bees under his leadership do not have much craftsmanship, otherwise, the bee heart SOC would not be nicknamed "propolis". Although they have successively launched special SOCs (integrated chips) for their mobile phones, tablets, game consoles, drones and other products, these chips are actually so-called "glue chips".

"Glue" this skill is actually the Americans play leftover,At the beginning, because AMD launched Athlon64X2 to open the PC dual-core era,Intel was caught off guard,The latter in order to launch the same product as soon as possible,Put two complete Ben four cores into a package shell,Marked with the name of Pentium D,It is considered to have created a precedent for glue pie。

The actual area of the CPU is actually much smaller than the chip shell, so it is feasible to package two or more processor chips in one chip shell, but this method is not as good as the real native design of dual-core or multi-core products in terms of actual performance due to the communication problem between chips, and the cost of high-speed communication between chips is also higher.

As for why bees love glue so much, it is naturally due to economic interests.

Professional chip companies such as Intel and Qualcomm usually launch a complete product line covering the high, medium and low end to the market, which can not only maximize profits, but also avoid competitors from taking the opportunity to become bigger.

20 years ago, in the 386 era, most of its competitors chose the low-end route to compete with their differences, and the most harmful to Intel was AMD and CY Day X, which also obtained the X86 architecture authorization, and their 386 and 486 compatible chips were cheap and not bad in performance, and they sold even better than the original. The X86 authorization cannot be withdrawn, firstly, there is a liability for breach of contract, and secondly, it will also lead to an anti-monopoly investigation, Intel can only think of another trick, they first tried to register the 586 trademark but was rejected, which is why there is a Pentium brand.

It wasn't until the launch of the low-end brand Celeron in 98 that it formed a high-low match with the former, which forced a group of low-end players to be unable to play, and CY Day X was bought by Wanwan VIA in 99 and became a domestic CPU. Although AMD is still on American soil, it is the result of Intel's self-respecting subordinates, although it has two signs of rising in the 64-bit era and the dual-core era, but it was soon beaten back to its original shape by Intel, and the "rise of agricultural enterprises" has officially become an eternal fantasy.

However, for bees, it is still too far away to dominate the whole line of high, medium and low, that is something that industry hegemons should consider, and what they need to worry about is not the challenger, but how to gain a firm foothold. Because the British ARM company provides a full set of CPU, GPU, DSP technology and solutions, as long as you pay money to buy IP licensing, and then contact the wafer factory and packaging and testing factory to produce on your behalf, you will soon be able to manufacture your own SoC chip, but the mobile phone baseband chip is more painful, only in the hands of a few companies, if such a chip is used in a mobile phone, you also need to attach a third-party baseband chip, which is why Qualcomm's "buy baseband and send chip" The reason why the lethality is so great, one more chip, the more complex the product will bring additional costs. However, the previous MP4 and the current tablet do not need communication baseband, so there are several domestic chips on the market, but with the decline of MP4, the tablet has not met expectations, and these "domestic chips" or domestic solutions are slowly having a hard time.

ARM's revenue mainly comes from two parts: IP licensing fees and royalties, the upfront licensing fees are calculated separately according to different architectures, ranging from 1 million to 10 million US dollars, and the royalties are based on the price of the chip, usually less than 2%. Last year, the global shipment of ARM-based processors exceeded 10 billion, and the historical cumulative exceeded 50 billion, but the British company's annual revenue was only at the level of $1 billion, and it even lost money in the fourth quarter.

Therefore, for the CPU manufacturers that have obtained the license, since Arm is a good person, the more their processors are sold, the more profitable they are, on the contrary, if the product cannot be sold, the initial IP licensing fee will be wasted, and the "glue" tactics of bees are forced to take measures in order to push up sales.

Different Bee Heart processors are actually a "glue" product composed of a certain number of Bee Heart 311 single-core SoC plus baseband, BDS (Beidou navigation), additional DSP and other functional chips, and the number of modules used is adjusted according to the target positioning of different products, and finally packaged into different chips. In this way, there can be two advantages, one is that their BDS chip is the most advanced in the country, and DSP also has a lot of uniqueness, and the "glue chip" is the same chip sold to reduce production costs. The other is that their self-changing architecture CPU and independent architecture GPU can only be used for their own use, and the method of merging similar items to push up the order volume makes bees more confident when negotiating with the same generation factory, otherwise people will see that your list is too small, and it will be a tragedy to refuse to switch production lines.

Bee sold 10 million mobile phones, 2 million tablets, 60,000 drones and more than 100,000 bee heart servers last year, plus an unknown number of circular rental modification programs and cookie card streamlining development machines, a total of more than 60 million 310 single-core chips were used, which naturally has the credit of glue.

And because of the huge shipment of a single chip, which greatly diluted the design and production costs, the bee heart business successfully turned losses into profits last year, although it was not expected to make a lot of money, but it was always unsightly to lose money on Atletico Madrid's face.

Of course, this will lose some of the performance, but the impact can still be minimized through software optimization and hardware improvement, which is why Bee has always insisted that the bee system is absolutely bound to the bee heart chip, even if the old mobile phone rented in a cycle has to be replaced with the bee heart in order to brush the bee system.

This decision certainly dragged down the popularity of the bee system in the beginning, but as the bee system became more mature and popular, and the bees' "glue" technology became more mature, they finally waited for the harvest season. In the past year, the sales of bee mobile phones and tablets have begun to increase, last year's mobile phone sales exceeded 10 million, and the sales in the first five months of this year have exceeded 8 million, which is a proof of entering the harvest period.

In addition, what makes Atletico particularly proud is that the bee drone and PT game console have also brought him a lot of surprises.

Although the sales figures of these two are actually not large, they are not of great significance!

Although PT has restored the identity of the game console, but the PC color has not been deliberately stripped off, many people actually buy it home as a low-cost home PC, especially with the bee PC online games and the classic stand-alone porting PT platform, sales are still increasing. When Microsoft was still worried about how to educate players to get used to the fact that stand-alone games should buy genuine versions, PT directly came in with a large number of "in-app purchase unlock" games, and it muddied the water all of a sudden.

So although the PT business is still losing money, the more you sell, the more you lose, Boss Ma is still happy, because he has defeated the world's three major host platforms after all, although Ren Dolphin can't avoid the war, the other two are still seasick and unaccustomed......

As for the reason why the bee drone makes Atletico happy, it is because it helps the bee open up the international arms market.

In fact, it's just that Atletico Madrid still has some netizens who are afraid that the world will not be chaotic, although the bee drone bee tablet and the magic ship mobile phone did appear in large numbers on the battlefield in Syria and Crimea, but only as an ordinary observation tool and communication tool, insisting that they are arms is purely nonsense, at least the bee official did not deliberately promote this content. For mobile phone users, please visit http://m.piaotian.net