Chapter 319: Entering the Western Food Realm
Simmons asked Xu Qing to comment on these dishes, and Xu Qing's evaluation was of course very good, and when Simmons heard it, he couldn't even see it with a smile.
Xu Qing complained in his heart, Simmons and Hosette laughed almost the same, and they really deserved to be good engine oil that grew up wearing the same pants.
Then Simmons asked about the Xujia Restaurant, Xu Qing was a little surprised, how could Simmons ask the Xujia Restaurant, one is Western food, the other is Chinese food, it doesn't go together.
Since he asked, Xu Qing replied: "Xujia Restaurant currently has 12 branches in the United States, distributed in the top ten cities in the United States, and the turnover is not bad, with an average of more than 700,000 US dollars per month per restaurant. ”
"The turnover of Xujia Restaurant is very high, and my restaurant is only about a million dollars a month. Simmons expressed surprise.
Xu Qing doesn't think that the average monthly turnover of each branch of Panda Fast Food is higher than that of Xujia Restaurant.
Of course, the profit margin of Xujia Restaurant is higher, because Xujia Restaurant is a high-end restaurant, and Panda Fast Food is a cheap fast food, and the profits of the two cannot be compared.
"Okay, there's still a lot of room for improvement. Xu Qing told the truth.
As there are more and more Chinese in the United States, the Chinese food industry will develop better and better, and there will be more and more white people and blacks who like Chinese food.
Simmons asked, "Mr. Xu, are you interested in Western food?"
Did Simmons want him to get into Western food? Of course he was interested in Western food, which is the largest and most lucrative restaurant in the United States.
But the interest is not very big, he has so many money-making companies, and he doesn't care much about the profit of Western food.
Another reason is that the competition in Western food is very fierce, and it is very difficult to make a large-scale chain restaurant.
If you don't run a chain restaurant, the profit will be very small, like chicken ribs.
"I have some interest in Western food, but I don't have the idea of entering Western food at the moment, and I haven't done it well yet. Xu Qing said.
Simmons was a little disappointed when he heard Xu Qing's answer, but quickly said, "Mr. Xu, I have an idea and want to cooperate with you in the field of Western food.
You invest, I'm in charge of managing the restaurant, making it a national chain restaurant, I don't know if you're interested?"
Xu Qing wondered, isn't Simmons' two-star restaurant very good, why should it be made into a chain restaurant.
Knowing that it is difficult for a Michelin-starred restaurant to be made into a chain restaurant, and once it is done, the restaurant rating is likely to be canceled, Xu Qing asked Simmons about his doubts.
Simmons sighed: "Actually, compared to Michelin-starred restaurants, I want to be a chain restaurant, so that the influence of the restaurant has reached the whole United States."
In a way, I'm not a good chef, and even though my restaurant is a two-Michelin-starred restaurant, I want to be a businessman, a businessman in the restaurant industry. ”
Xu Qing didn't quite understand Simmons's thoughts, a chef who could get a two-Michelin star rating for a restaurant actually wanted to be a businessman.
However, Xu Qing has some interest in Simmons' idea, he only needs to invest, Simmons is in charge of management, and if he can really open restaurants all over the United States, it is also very good.
In this way, Xu Qing has a Chinese restaurant that has opened all over the United States, and a Western restaurant that has opened all over the United States, which seems to be quite good.
"Do you have a specific plan? Tell me about it, maybe I'll be interested and consider cooperating. Xu Qingdao said.
Simmons immediately chattered a lot of plans, and his mouth didn't stop throughout the whole process, and Xu Qing couldn't interject if he wanted to.
However, Sophia and Hosset, who were at the same table, were not surprised, and silently ate the food on the table, as if they did not hear Simmons' voice.
Xu Qing's eggs hurt, it was he who proposed to let Simmons say the plan, he couldn't eat food like Sophia and the others.
After more than 10 minutes, Simmons stopped talking and asked Xu Qing how his plan was.
Simmons is indeed serious about the restaurant chain, as can be seen from the more than 10 minutes of non-stop talking in his mouth, as well as the content of the plan.
However, Xu Qing expressed concern about Simmons' plan, Simmons wanted Xu Qing to directly come up with hundreds of millions of dollars and open more than 10 restaurants at the same time.
Hundreds of millions of dollars Xu Qing can get at any time, the question is how Xu Qing believes that Simmons can use this money well.
Opening more than 10 restaurants at the same time is not a small project, and it may not necessarily be successful.
If Simmons' restaurant chain fails, hundreds of millions of dollars will be wasted.
"I don't think it's so risky, you can open a few restaurants first and see how the market reacts, and if it's good, then open more restaurants. Xu Qing suggested.
Simmons explains, "Opening a few restaurants first to see how the market reacts is too slow, it's inefficient, and it's not effective.
I think opening more than 10 restaurants at the same time can create a certain trend and make a name for itself in the shortest possible time. ”
Xu Qing can understand what Simmons means, opening more than 10 restaurants at the same time, coupled with publicity, can make a name for himself in a short period of time, and there is some eyeball effect.
To be honest, Xu Qing was a little persuaded by Simmons.
He has always been interested in the catering industry, but he has always paid attention to Xujia Restaurant before, and has not paid much attention to the field of Western food.
Simmons' culinary skills are undoubted, and the level of managing the company should not be bad, as can be seen from this well-developed two-Michelin-starred restaurant.
Xu Qing's main hesitation now is whether to find a collaborator to enter the field of Western food, or to enter independently.
Xu Qing thought for a moment and chose the first way.
Now Xu Qing's investment philosophy is gradually approaching Buffett, that is, he is only responsible for investment, not the specific management of the company.
As Xu Qing's status improved, he wanted more and more to turn to the way of behind-the-scenes control, rather than standing in the foreground.
First, Xu Qing's ability to manage the company is not very good, the bigger the company, the more, the more difficult it is for him to manage.
The second is that Xu Qing doesn't want to spend all his time on managing the company, life is so good, and enjoying life is the king.
Third, this method can make it easier for the American government and major consortia to accept Xu Qing instead of resisting.
Of course, Xu Qing will not let go of the three major group companies established now, and some companies will be established in the future, but the number may not be too much.
After thinking about it and making a decision, Xu Qing agreed to Simmons' plan.
Simmons immediately laughed so much that he couldn't see it, and praised Sophia for not seeing the wrong person, and Xu Qing was the best man.
Xu Qing rolled his eyes, if he didn't agree to Simmons' plan, then he would be the worst man.
Xu Qing and Simmons finished chatting, everyone had eaten almost enough, and it was time to go back to the apartment.
The crowd said goodbye to Simmons and left the dining room and returned to the apartment, where some of Sophia's relatives parted on the way, and they lived somewhere else.
Back to the apartment, I took a comfortable shower and lay down in bed with Sophia.