"At present, i has captured 9.75% of the PC market in the North American market, and its July revenue is expected to reach $136 million. Catherine had already reached an agreement with Forscon last week to double i's production capacity in three months starting in August, and expects i's market share to exceed 15% by the end of December. Tim Cook's voice was calm, and he reported the current performance of Matrix to Zhang Chen, who was thousands of miles away, through the conference phone.

"With $18 million in M&A expenses this month, we acquired a total of five companies in ergonomics, databases, product design and software development, and our next acquisition target is ICC Pany, the third largest PC distributor in the United States. ”

。。。。。。

"Last week, the next generation of product design work has entered the preparatory stage, and the development cycle is expected to be three years. At the same time, the design team is also replenishing new personnel to refine the design of the current i, and the design of the i facelift will be completed by February next year. ”

。。。。。。

"This month, the R&D department has completed the monthly KR, and there are only 32 improvements left before the final goal at the end of the year, and by the end of August, the R&D department can complete the OKR indicators for the whole year, so I have a plan for the remaining four months。。。。。。 ”

After Tim Cook introduced the overall operation of the company, Bob Mansfield and Jonathan Ivey also made reports respectively, although Zhang Chen has been away for more than a month, but the company's operation is still in good order under the management of several people, and all aspects of the work are carried out well.

Zhang Chen nodded: "Very good, Tim, but your rolling pipeline forecast for the next 12 months, next time you don't need to put it out, I don't need to listen to these market data that can be found in any newspaper! At the same time, are you too optimistic about the market share analysis of competitors? As far as I know, HP will launch its new flagship model next month, and IBM has also begun to prepare to cut prices to consolidate its business jet market. ”

Tim Cook was slightly embarrassed: "This is the data obtained through the marketing department, which is not much different from the data of several consulting companies, and the marketing department was just formed last month and is still in the run-in stage." ”

Zhang Chen's tone was calm, "It is predicted that the total PC market in Kentucky will be 85,000 units per month in 12 months, how did this data come about? Don't tell me to ask for a consulting company, and don't say that it is a summary of the performance reports published by dealers and competitors, you know in your hearts that this kind of data can only be compiled, even if it is a consulting company, they can only compile it." It's just that this kind of fabricated lie is difficult to debunk. ”

"Matrix takes market data very seriously, but it doesn't value these fabricated data. I don't want our management to become a formalism that you have to deal with, with a string of glittering data waiting for my compliments, while desperately trying to cover up the crisis, I hope that you will be able to expose the real problems and what the solutions you are suggesting. ”

"The matrix marketing department has just been established, and it is understandable that I can't get results, but I can't accept a perfunctory work attitude! Tim, next quarter of the management meeting, employees above the manager level must attend, I want to listen to their report in person!"

Tim Cook's heart sank.

He knew in his heart that at least 30% of the data in any PPT reported to the boss was made up, and the distortion of the information would become more serious at each level, and at the top decision-making level, the real and reliable part of the data and information he saw may be less than one percent.

But that's the case with all companies, Cook doesn't think there's anything wrong with it, although the data is made up, but it's not necessarily unreliable, after all, they are all old oils who have been in the market for many years, and the data reported by various reports can be compiled without the support of facts.

What Tim Cook didn't expect was that although Zhang Chen was young, he was no stranger to these kittens in the workplace, and he also clearly opposed the formalism of reporting.

In fact, in order to cope with this situation, Zhang Chen set up the basic guiding ideology of flat organizational structure at the beginning of the establishment of matrix. Up to now, the department that Matrix reports directly to Zhang Chen has only four levels of management, including three layers of design and R&D.

Of course, with the continuous increase of matrix employees in the future, the increase in management level is also an inevitable result, and Zhang Chen will also face the situation of being deceived by the people below.

But Zhang Chen believes that advances in technology will further flatten the organizational structure, and that there may be new management tools to solve these problems.

Zhang Chen sorted out the questions in the meeting, frowned, and said, "Everyone, you just said so much, but I'm curious, in the danger we face, none of you seem to mention the problem that our product line is too single. Now we only have one product, and if there is negative feedback on this product in the market, our whole company will face a huge crisis. ”

Tim Cook was silent for a moment: "Yes, in fact, we have discussed this issue in private, but now that i has only been launched for a few months, is it a bit early to think about this?"

Zhang Chen denied: "No, there is a proverb in Huaxia called planning ahead, so it is necessary for us to open up one or two new product lines." ”

This brings us to the realm of Jonathan Ivey and Bob Mansfield, and Jonathan is interested, "Oh?

Zhang Chen spoke: "Laptops and high-performance desktops. ”

Everyone is not surprised by this, notebooks are the current trend, the market growth rate is higher than that of ordinary PCs, and the profit margin is much higher than that of ordinary PCs, it is not unusual for Zhang Chen to want to enter this market.

As for high-performance desktops, it is a stepping stone to enter the professional field, although the current i performance is strong, but it is also limited to the home field, if it comes to the real dedicated field, customers will basically choose IBM or Whitney Compaq high-end models, and this part is also the most profitable market in the entire PC market, there is no reason not to occupy.

Bob Mansfield touched the beard on his fat chin: "We really should enrich our product line, but the development of these two products, especially notebooks, may require a lot of R&D and design costs, boss, can our R&D budget be increased?"

Zhang Chen didn't think about it at all: "In addition to the current R&D investment, the company will add an additional R&D budget of 80 million US dollars. But at the same time, I hope to see your solutions and even samples before the end of this year. ”