Chapter 8: Market Analysis
Chapter VIII
Liu Ming gasped, I have to say that Zhang Chen's calculation is too accurate, although the luck is different every month, but on average, it is indeed not far from what Zhang Chen said.
"At present, this income is considered an absolute high income in Ben City, of course, this is for office workers. But from a business point of view, this income is completely unqualified. Zhang Chen took out a cigarette and lit it for himself first, and then handed Liu Ming one.
Liu Ming subconsciously took the cigarette, and Zhang Chen continued: "I said that I am not qualified, maybe you still feel unconvinced in your heart, right?"
Liu Ming nodded.
"The reason why I say this is because you are selling it in the wrong way. Zhang Chen spit out his eyes, "You only consider the net profit of each unit, but do not consider the problem of capital turnover, which is your most fundamental problem now." “
"Capital turnover rate?" Liu Ming heard for the first time.
"Yes, the turnover ratio is the time it takes for you to turn over your current cash flow once. For example, if you have a principal of 50,000 yuan and bet on 50,000 goods, how long will it take to sell the 50,000 goods, and the time to turn around is the capital turnover rate. “
In other words, if you sell the 50,000 goods in a month, and you empty all the goods in a week, then your monthly income is completely different, and the difference may even be 300%. Zhang Chen said with the old god there.
"Wait a minute, let me think about it. Liu Ming patted his head, "That's right, if my price is lower and I sell 50,000 yuan in a week, then my 50,000 yuan can be turned over four times a month." And now I can only sell 50,000 yuan a month, even if I sell it more expensively, my income is even lower. “
"That's right, that's the cash turnover. Zhang Chen nodded.
Liu Ming shook his head suddenly, and said: "No, what you said is an ideal situation, if I lower the price, on the one hand, the other merchants in the market will be dissatisfied, and it is very likely that they will join forces to squeeze out me, then I will not be miserable?
Zhang Chen smiled: "Brother Liu, you are confused. Who said that if it sells well, it must be lowered? How did I just sell it, and you can see it, is the price low? It's not low. If you and I cooperate, I believe that at least I can help you sell five or six more units every month. “
Liu Ming's eyes widened: "You don't go to school anymore? You are still a student, where do you have so much time to do business?"
"I can use Saturday and Sunday, which is the peak time. Zhang Chen said with a smile, "And you don't have to worry about me studying, I'm a good student in the class, and I'm still a class cadre." “
Zhang Chen didn't lie when he said this, he was a member of the propaganda committee in the class, and he was responsible for organizing his classmates to write board newspapers or something.
"In addition, it makes sense for you to worry about being squeezed out by other businesses, but!" Zhang Chen said categorically, "but there will always be winners and losers in market competition, as long as we do big enough and strong enough before competitors react, and occupy a dominant position in the market, even if they join forces, it will be useless." “
"Why are your upstream suppliers so strong? Why do they have to ask you to pay first and then buy the goods? Why can't you get the lowest price from the supplier? It's very simple, it's because you're too weak! As long as you do it big enough, what does it matter if other people join forces? As long as we eat up the largest market share in this market and make a reputation, then we will become the bankers, and they can only follow us to eat ashes!" Zhang Chen stood up and said angrily.
Liu Ming's eyes widened, and the cigarette butt in his hand burned until his hand was burned. There was a churn in my heart, where did this kid come from? At the age of 15 years old, how did he know so much about the computer industry? Is what he said feasible? Is it risky? In addition to shock, one question after another kept jumping out of Liu Ming's mind.
But according to what this kid said, he may indeed be able to fight. At present, the main way to get the goods is mainly in the way of market strings, some people find themselves to buy computers, and then transfer goods from various suppliers in the market. Although there is no risk of collateralization, the price of the goods can be picked up is almost the same as the retail price. And I bet on 50,000 Intel this time, although the risk is a little bigger, but after all, the price of the goods is cheaper, and the profit is much higher than usual. Your own cash is also stored in the bank, it is better to use it to bet more goods, the risk is greater, but as long as the turnover is fast enough, the risk can be controlled in a small range, and it is easy to make it bigger.
Liu Ming's heart turned back and forth, but he no longer dared to treat Zhang Chen as a fifteen-year-old boy, but as an equal conversation partner.
"Well, what you said has some truth, so how can we sell goods quickly?" Liu Ming threw another question to Zhang Chen.
Zhang Chen smiled and said, "Brother Liu, I have to sell it, I'll throw it all to you, what will I eat then?"
Liu Ming hated it so much that the roots of his teeth itched, this kid is too ghostly, so he won't talk about the key issues. The current computer market is far less big than it was a few years ago, and there are not so many people who come to Qinghe every day to buy computers. The Qinghe electronic market was built three years ago by the Bincheng Municipal Government in imitation of BJ's Zhongguancun electronic supporting market.
Zhang Chen continued: "The domestic computer market has actually just started, and in the next ten years, it will enter an explosive growth. At present, one out of 1,000 households in China may not have a computer, and within three years, this market will expand dozens of times, and ten years later, I am sure that in Bencheng, there will be at least one computer per household on average. Who can take the lead in this market, when the time comes, the income of more than 10,000 yuan per month is nothing, and the profit of hundreds of millions of yuan a year is not surprising!"
"Hundreds of millions!?" Liu Ming's breathing became heavy. In fact, Liu Ming has been quite moisturizing this year, although he can't sell a few complete machines every month, he really has an average income of tens of thousands. You must know that in 96, the average salary of a worker in Bincheng was less than 400 yuan. In recent years, although some people have become rich first by doing business, in the past few years, "10,000 yuan households" is still an enviable title. Sometimes Liu Ming drank a little wine and thought that he would earn 10,000 yuan a month, and he could be regarded as a rich man.
But according to Zhang Chen's description, the amount of money he is currently making is not enough at all. And what is the concept of an income of hundreds of millions of dollars a year? It is said that the richest people in China are about the same, right?
Liu Ming made up his mind in his heart, damn, Lao Tzu will bet on this. So Zhengse said to Zhang Chen: "Brother, just say it directly, what are you going to do? If we cooperate, what do you want?"
Zhang Chen smiled, "Brother Liu, what I just said is the direction of future development, we have just met now, and you may not fully trust me." In this way, let's still follow what I told you at the beginning, the customers I pulled over in the past three days, we will divide the profits fifty-fifty, you give me an address, on the eighth night of the Lunar New Year, I will go to you, and then talk about how to develop in the future, what do you think?"