Chapter 426: Sales in the Future Mall are sluggish
Xu Qing closed the document and asked Ben, "Why do Pagani and Bugatti Veyron continue to think about it?"
"Although Pagani is not making a profit now, they are not making a profit now, and they are very small, a slightly larger design studio.
They don't lose much money every year, so they don't get to the point where they need urgent financing.
The Bugatti Veyron went bankrupt last year, and the company was mortgaged to creditors who wanted to sell the Bugatti Veyron to big car companies such as Volkswagen and Ford.
They feel that although you are rich, you have no foundation in the automotive industry, and they are not optimistic about your entry into the automotive industry, and they may retreat in a few years, and then the Bugatti Veyron will be sold again. ”
Xu Qing can understand the thoughts of these two car companies, they may think that he has money and nowhere to spend it, and he is a young man who likes sports cars.
If you happen to have money, you can buy a sports car company to have fun, but the profit of the sports car company is very low, and even most of the time it is losing money.
They were afraid that Xu Qing would think that owning a sports car company would outweigh the losses, and then sell it within a few years of owning it and stop playing.
Xu Qing's main idea of buying a sports car company is indeed to buy it for fun.
The profitability of the sports car company is not comparable to that of his five major groups, whose profit margins are usually in the single digits, and the profit margins of the five major groups are at least a few tens of percent.
Therefore, Xu Qing's acquisition of the sports car company is not to make money, but to play.
Now he has too much money, and the purchase price of these car companies is not much, so it is appropriate to buy it for fun.
Xu Qing said to Eben: "Let the negotiation team continue to negotiate with Pagani and Bugatti Veyron, and the purchase price can be increased by another 10%. ”
In the afternoon, Xu Qing came to the Future Mall to learn about the operation of the Future Mall in the past few days.
Yesterday's total sales of Future Mall were around $2 million, compared to the sales of more than $23 million on the first day, which is very pitiful.
People who are willing to buy Harry Potter and Honor handheld online have already bought it a few days ago.
With sales of more than 2 million US dollars, it can be said that Future Mall is now normal sales.
Of the more than $2 million in sales, more than $1 million is the sales of Future Mall's own products.
If in the next year, the sales of the self-operated products of the future mall are about 1 million US dollars, then the annual sales will be about 400 million US dollars.
Xu Qing has signed an agreement with various suppliers that must purchase $1 billion a year, and the difference of $600 million is quite a lot.
Compared with the joy of the celebration in the conference room a few days ago, the staff of the Future Mall are not happy.
They also know about the $1 billion deal, and they know that according to the current daily sales of Future Mall, the annual sales are around $400 million.
What about the remaining $600 million difference? Will it all be piled up in the warehouse and bought next year?
If that's the case, that's not good.
Products that sell products that are more than one year older than the production date, not to mention online shopping malls, are physical retail, and products that are less than one year old are rarely sold.
Xu Qing had to make chicken soup for the staff of the Future Mall to improve their confidence, and the Future Mall would slowly develop well, and the annual sales of 1 billion US dollars would definitely be completed.
Who am I, Xu Qing, the king of miracle creation, in a few years, from a company that is about to go bankrupt to become the richest man in the world, Future Mall will inevitably create miracles.
Xu Qing's chicken soup suddenly made the staff of Future Mall feel full of strength.
Xu Qing's biggest role in the company is now a spiritual leader, and many staff members regard Xu Qing as an idol.
Xu Qing's achievements in the past few years are so brilliant that they give others a feeling that Xu Qing is omnipotent.
Now Xu Qing said that the future mall, the annual sales of 1 billion US dollars can definitely be completed, then it will definitely be possible.
Xu Qing left the Future Mall satisfied, although he didn't manage the company much, his influence in the company was unmatched.
All it takes is a bowl of chicken soup to make the people of the company full of strength, and this is the spiritual leader.
After Xu Qing left the office space of Future Mall, he came to Brooke's office.
Although they can make chicken soup in front of the staff of Future Mall, they are also willing to believe Xu Qing's chicken soup.
But only chicken soup can't solve the problem, Xu Qing wants to talk to Brooke about the development of Future Mall, Brooke is currently the general manager of Future Mall.
The current scale of the future mall is not large, and it is not necessary to find a general manager with top ability, and it is even more unnecessary to find a weak one, so Xu Qing asked Brooke to concurrently serve as a part-time manager.
Moreover, Bruker used to be a sales director at Microsoft, and he is very familiar with sales, and the future mall is mainly to sell products, and Bruker's sales experience can help the future mall.
Xu Qing asked Brooke if there was a way to increase sales in the Future Mall.
Brooke replied without much hesitation, apparently he had already thought about it.
"Boss, I think it's not very difficult for the self-operated products of Future Mall to achieve sales of $1 billion a year. ”
Brooke's first sentence showed that he had a solution, and Xu Qing asked Brooke to continue with interest.
"There are three main ways to increase sales, the first is the payment tool that will be launched early next year, and I believe that as long as the payment tool is launched, sales can increase a lot.
However, this method is not 100% guaranteed to work, because early next year, there is a certain possibility that the payment instrument will not be launched on time.
The second method is promotions, which are often held by brick-and-mortar retail companies like Walmart and Carrefour, and we can also hold them.
And we also have an advantage, the same product, our price is lower than Wal-Mart and them, holding promotional activities, the price can be lower, for many people who hesitate to buy online, has a huge appeal.
Many times, the factor of price can change the way people shop.
Third, create a few star products, just like Harry Potter and Honor handhelds, these two products allow some people who do not shop online to take the initiative to buy online.
We can even create several star products at a loss, such as the same shampoo, which costs $10 in physical retail, and $5 in the Future Mall.
The difference of $5 is enough for many people to take the initiative to buy online.
In fact, control the quantity and price of star products, make a good plan, and star products that seem to be losing money will not make us really lose money.
Because the customers who are attracted by the star products, some of them will definitely buy other products in the future mall.
In this way, the money lost by star products is earned back in other products, and the sales of the future mall have also increased. ”
Brooke looked at Xu Qing after speaking, these three main methods were thought of by him with a lot of brain cells in the past few days, especially the last method.
I wonder what Xu Qing will say about his three methods? ()
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