December 1st is a big day. Pen & Fun & Pavilion www.biquge.info

The editorial office of the Atlantis University Newspaper sent the finance to sign a labor contract with the editor of the Soloist.

Liu Qi flipped through the labor contract, the focus is, of course, the money, the basic salary is 750, plus the allowance and welfare, the fixed income is 1450 a month, the five insurances are not a gold, and there is a performance commission, more than 2000 yuan a month, the price level in 2001, this is the salary level of white-collar workers, when the contract is signed, everyone is happy like a New Year.

"What about Minister Gu?" asked Guo Qingqing.

"Minister Gu?" Ma Rulong took the pen and signed the contract: "Will the boss sign the employee contract?"

The boss won't sign the employee contract, but the boss will run the business.

Now that the content of "Solo Singer" has been started, and the sales channel is in charge of Atlantis Publishing House, only the advertising business has not yet started, and Gu Bei has personally become an advertising salesman.

"Soloist" is a magazine for high school students and college students, and the most suitable advertising categories are stationery, food, student nutrition, and auxiliary learning tools, such as backgammon readers, English repeaters, etc.

Gu Bei circled the scope, and looked up the information of these companies on the Internet, large companies don't have to think about it, there must be no play, as for those small shops, Gu Bei is not interested, and it is not interesting to reach out to thousands of yuan, he specializes in finding start-up enterprises and small companies with average operating conditions, and then records the contact information and product information operated by the company.

One by one, first of all, it must be in line with the market positioning of "Solo Singer", and secondly, it cannot be a black-hearted product, and it will not be responsible for the problem when the time comes.

In the end, Gu Bei's first order was finalized Qingchuan Gold No. 1 Biotechnology Co., Ltd., the name is very high, it sounds like a Hollywood blockbuster engaged in biological high-tech, in fact, it is a small company that produces health care products and nutritional products, and the state did not strictly control these nutrition manufacturers in those years, plus Shi Yuzhu made a fortune with brain platinum, popular all over the country, and many people have entered this industry to pan for gold.

The product of Qingchuan Golden No. 1 Biotechnology Co., Ltd. is Golden No. 1, a nutrient solution that improves memory, students are the main consumer group, and it is very suitable for the advertising channel of "Soloist", but Gu Bei doesn't know whether this thing is useful or not, but there is no negative news about Golden No. 1 on the Internet, Gu Bei also asked the people in the editorial department who had drunk Golden No. 1.

Li Yusheng raised his hand: "I drank it in my third year of high school, like sugar water." ”

Gu Bei thought to himself, if it wasn't like dichlorvos, it would be done.

Looking at the mouse Li Yusheng jumping around smart and cute, the quality of Gold No. 1 should be trustworthy, at least it won't kill people, that's enough, Gu Bei found the address of Gold No. 1 Company and decided to go to the door to run the advertising business, Ma Rulong proposed to bring a beautiful woman, and it would be easy to talk when the time came.

Li Yusheng originally wanted to go, but Guo Qingqing preemptively said, "She goes." ”

Everyone was silent and looked at Gu Bei.

Gu Bei felt that he couldn't dampen Guo Qingqing's enthusiasm, and it was good to take her out to increase her knowledge, and it was impossible for him to do these grassroots jobs forever, so he nodded and agreed.

Early the next morning, Gu Bei took Guo Qingqing to the Hongcheng Building on Parkway Road, Qingchuan Golden No. 1 Biotechnology Co., Ltd. was on the 7th, 8th, and 9th floors, and the decoration was okay, but it was not luxurious.

When he entered the door, Gu Bei glanced at the front desk of the beautiful woman and sat there playing with his mobile phone, which greatly reduced Gu Bei's perception of this company, but this had nothing to do with him, and when he walked to the front desk, Gu Bei said very old-fashionedly: "I am Gu Bei, editor-in-chief of "Solo Singer" magazine, and I am looking for the manager of your advertising department to negotiate business. ”

"Wait a minute. The beauty put down her mobile phone in a panic, picked up the landline and made a call, and after a while, she got up and took Gu Bei and Guo Qingqing upstairs to the door of the advertising manager's office.

The advertising manager is a fat man with a fat head and big ears, when he saw Gu Bei and Guo Qingqing who walked in, he was stunned for a moment, these two young people who ran the business were a bit excessive, which made him feel particularly ridiculous, but since he came, he still introduced himself politely: "My surname is Dong, my name is Cunli, and the two of you are negotiating advertising business?"

Gu Beidao: "Yes, Manager Dong, I am Gu Bei, the editor-in-chief of "Solo Singer", and this is Guo Qingqing, editor of "Solo Singer". ”

"Huh...... I'm sorry, but our company's advertising business is all about advertising agencies. Dong Cunli lazily didn't seem interested, but his eyes kept staring at Guo Qingqing, today Guo Qingqing specially dressed up, wearing a black skirt, boots, a cardigan edelweiss sweater, the neckline is very low, revealing a beautiful collarbone, the RU groove is looming, and the chest is particularly material, very seductive.

Guo Qingqing was a little uncomfortable by Dong Cunli.

Gu Bei didn't seem to see this scene, and said in an orderly manner: "Manager Dong, compared with advertising business agencies, you should be clear about the advantages of an advertiser like me who comes to your door in person, right?"

"How old are you this year?" Dong Cunli finally moved his eyes from Guo Qingqing to Gu Bei, he thought to himself that this young man still knows a little bit about Taoism, there are pros and cons to finding an advertising agency, the advantage is to save time and do not need to work hard, and the disadvantage is that the advertising agency must make a profit from the middle, increase the cost of advertising investment, and even may be co-empted by the agency and advertisers.

Gu Bei knew that he would be looked down upon if he was too tender, but he didn't plan to hide it: "Eighteen years old this year." ”

Dong Cunli was surprised: "It's only eighteen, the editor-in-chief of a magazine?"

Gu Bei nodded: "Yes, but I think this shouldn't be the point, Manager Dong, what you care about should be how well my magazine runs, and whether it's worth your money for advertising." ”

Dong Cunli smiled, he saw an unparalleled confidence in the young man's face, not conceit.

took out a cigarette and lit it, Dong Cunli showed a mouthful of yellow teeth when he smoked: "Cheng, tell me about your "Solo Singer". ”

Gu Beidao: "The Solo Singer is a magazine under the Propaganda Department of the Party Committee of Atlantis University, and the first issue has been released, and the market response has been enthusiastic, and the first edition of 55,000 copies has been sold nationwide......

When Gu Bei spoke, Guo Qingqing hurriedly handed some photocopied certificates and materials to Dong Cunli, although he couldn't wait to gouge out the eyeballs that Dong Cunli had been staring at her, but he still smiled generously and said: "Manager Dong, take a look, if there is anything you don't understand, you can bring it up." ”

Dong Cunli asked kindly, "The girl is still a college student, right?"

Guo Qingqing smiled and said, "This year's freshman year. ”

"Awesome. Dong Cunli glanced at Guo Qingqing's chest again, his throat was a little dry, and he looked down at the information of "Solo Singer", Xize University is a famous university in Qingchuan City, and the magazine under the Party Committee of Xize University must be trustworthy, the regular army, which undoubtedly makes Dong Cunli less worried, so as not to worry that these two young people are a ragtag army who come to pull outreach.

Dong Cunli put it in the information, flipped it up with "Solo Singer", looked at it, and his eyes lit up: "The content is very exciting, especially "Ghost Blows the Lamp", not bad." ”

Gu Bei said with a smile: "It seems that Manager Dong is very sure of the magazine "Solo Singer...... I have learned about your company's products, Gold One, developing memory, helping to refresh the mind, the consumer group is students, and the main audience of "Solo Singer" is also students, especially high school students, so Gold One is a strong combination on the advertising channel of "Solo Singer". ”

Dong Cunli put down the magazine, leaned on the office chair and said slowly: "The magazine is good, but it only sells 50,000 copies in one issue, and this market share is a bit low." ”

Gu Beidao: "Manager Dong, do you know, the first issue of "Solo Singer" is only a trial issue, in order to avoid market risks, so only 50,000 copies were printed, in fact, the novel of our "Solo Singer" magazine has been greatly welcomed on the Internet, just "Ghost Blows the Lamp" This tomb robbery story, the click rate has exceeded four million, with such a high mass base, the sales of the second issue will definitely usher in explosive growth. ”

Dong Cunli became interested and asked, "Then how much do you think the second issue can sell?"

Gu Bei said without hesitation: "500,000 copies!"

Dong Cunli was stunned, as we all know, there is no way to calculate the return on profit of advertising businesses such as newspapers and magazines, and there is no clear data on how much advertising investment can increase sales, so many of them are based on the sales volume of magazines, the higher the sales volume, the more people will read advertisements, 500,000 copies of the sales volume, plus the magazine can be read repeatedly by many people, then the number of people who read advertisements can reach one million, and it is the key target group of their company - students.

"500,000 is too exaggerated, what guarantee do you get?" Dong Cunli can't be stupid and not invest a few money just because of a hairy boy's words, in short, he doesn't believe that Gu Bei can sell 500,000 copies, he doesn't know about the magazine industry, but he knows that magazines that can sell 500,000 copies in one issue this year are rare, so he is very curious where Gu Bei's confidence comes from.

Gu Bei seemed to be speechless and endless, and once again threw out a price code that made Dong Cunli difficult to refuse: "We can sign an agreement, if the sales volume does not reach 500,000, I can return the full amount of the advertising fee to your company!"

Dong Cunli's hand trembled, and he immediately said, "How do you calculate the price of your advertisement?"

Gu Bei handed Dong Cunli an advertising price list and said: "At present, "The Solo Singer" only publishes advertisements in three positions, with a cover page and an advertising area of 203×432 and an advertising price of 160,000, a thickened inner page with a single-sided advertising area of 145×216 and an advertising price of 80,000, and a back cover, with an advertising area of 203×216 and an advertising price of 120,000. ”

As a magazine that has just been published, the advertising price of "Solo Singer" is ridiculously expensive, but if "Solo Singer" can really sell 500,000 copies in one issue, then the price is very cost-effective, if 500,000 copies are not sold, the other party will also refund the advertising fee in full, so for Dong Cunli, this is a business that makes sure that it does not lose money.

Dong Cunli lit a Yellow Crane Tower 1916 and smoked it slowly, he was obviously moved, but he didn't speak, his eyes kept glancing at Guo Qingqing.

******

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