Chapter 34: Mood

It took two days for Yuexiu's graphic designers to work overtime to finally draw all the sketches of the comic strips of the cultural column series, and in the scenes of the cartoon sketches, all the details of the recent activities of national leaders.

For example, during the G20 summit, the leaders of the G20 countries should take a group photo, before the group photo, the staff will put the national flag of each country on the ground, so as to determine the position of each national leader when the group photo, after the group photo, the leaders of other countries are left in twos and threes, but the leaders of our country pick up the five-star red flag on the ground and put it in their pockets.

This is a very small but touching image, and the designers and copywriters of Yuexiu Advertising made this picture into a comic. In addition to this group of pictures, there are dozens of scenes in the flood relief, where leaders and victims eat instant noodles together, queue up to buy steamed buns, serve meals to septuagenarians, kiss little boys in disaster areas, reply to sick village officials, shake hands with sanitation workers, etc.

After screening, Gu Bei selected 19 groups of scenes.

The designer then processed these 19 groups of scene sketch comics, with Gu Bei's humorous and positive copywriting, of course, Gu Bei knew that these 19 groups of purely original "Jiang Da Said" comics could not be made in a day or two, but he still hoped that Zhao Xiaonan, the leader of the design team, could give a specific time.

Zhao Xiaonan knew that this project was the most important business of the company, and it was related to the civilized construction of the municipal government, and Gu Bei's requirements were also very high, so he did not dare to relax, saying that we would work overtime and strive to do it all night.

Gu Bei didn't know if Zhao Xiaonan said so tragically, but this determination was good, and he looked at Liu Xiaochuan, the leader of the copywriting team of Yuexiu Advertising Company: "Xiaochuan, how is your press release work over there?"

Liu Xiaochuan is a twenty-five-year-old young man, and Gu Bei is still an alumnus, a graduate of the Department of Chinese at Atlantis University, majoring in modern and contemporary Chinese literature, Zhang Xuebin felt that Liu Xiaochuan was very talented, so he recruited him to Yuexiu, and currently serves as the leader of the copywriting team, with four members, but in front of his junior Gu Bei, he always has a feeling of dwarfing.

Liu Xiaochuan said: "At present, each copywriter can complete two press releases about 'Jiang Da Said' every day, plus mine, there are ten articles a day, and 70 articles in a week." ”

Gu Bei nodded: "The quality should be well controlled, write from a multi-dimensional perspective, grasp the balance between keyword density and the logic of the article, rewrite all overtime once or twice unqualified quality, and let him leave if he fails four or five times." ”

This made Liu Xiaochuan's heart jump, but this is the standard that Gu Bei wants to achieve, most of their company's editorial copywriters are from Qingchuan University News Media and Chinese Department of high-achieving students, literati temperament, a little arrogant, press release this thing is not much in the eyes, feel simple, but Gu Bei asked for "Jiang Da Said" press release to the Internet major portals to bid for the "Soloist" magazine, according to the standards of later generations, many later press release marketing concept editors do not understand at all.

Since the end of the 20th century, China has entered the era of big marketing, but this era of big marketing is purely offline, because the Internet is still in its infancy, the concept of Internet marketing is not mature, especially the entrance end of Internet marketing Baidu was established not long ago, Baidu search engine physique is not mature enough, search engine marketing understands little, and does not know how to improve Baidu's weight and ranking through marketing press releases.

For all the above reasons, the press releases of this era rarely have a commercial marketing nature, and in the past two days, Gu Bei has taught copywriters how to implant the keyword "Yuexiu Company" in the press release, how to do keyword optimization, how to add hidden soft broad, in short, he taught the essence of the writing of later generations of soft articles, if the employees can really learn the goods in his stomach, I dare not say anything else, at least I can become a pioneer in the future self-media era.

Gu Beidao: "Xiaochuan, you collect the major popular forums in China at present, such as Shuimu Tsinghua BBS, Tianya Community, etc., before the comics come out, each forum must register a hundred trumpets." ”

Liu Xiaochuan didn't understand Gu Bei's road number, and asked us why we were doing this?

Gu Bei smiled, what are you doing? Of course, it is to engage in a water army to build momentum.

In 2002, the word "water army" has not yet appeared, and few companies use this kind of marketing method on the Internet that is rotten in later generations, it is normal for Liu Xiaochuan not to understand, but Gu Bei is not interested in explaining, Liu Xiaochuan only needs to implement his ideas in place, and when the effect comes out, he will naturally be able to understand the mystery.

Arrange the work in place, Gu Bei left the company.

In mid-March, the top 32 knockout rounds of the National Campus Singer Contest kicked off.

Unlike the auditions, this top 32 match will be broadcast live nationwide on Qingchuan Satellite TV, which can be described as a feast in the entertainment industry, of course, Gu Bei doesn't know much, except for helping Zhang Ruoran and Jin Shengze choose songs, he has not paid attention to it. And Jin Shengze worked hard for this competition, practicing songs day and night, which made everyone's eggs hurt and couldn't sleep every night.

Gu Bei called him to his Red Mansion and asked him to practice singing here.

This is the first time Jin Shengze has come back to Gu Bei's house, looking at the small courtyard with red walls and blue tiles, flowers and plants surrounded by fences, and a chic and warm room, he sighed: "This petty bourgeoisie is full of emotion, I said Gu Ye, you will enjoy it." ”

Gu Bei smiled: "I think Comrade Xiaojin is tired of living in a villa and a mansion." ”

Jin Shengze didn't squeak, he carried a yellow rattan chair and sat in the yard, held the guitar and sang, singing "Father" given to him by Gu Bei years ago: always ask for you, but never say thank you, until you grow up, I understand that you are not easy, every time you leave, always pretend to be relaxed, smile and say go back, turn around and wet your eyes with tears......

Kim Sung-taek didn't seem to be in a state, and stopped singing halfway.

Gu Bei came out of the house and threw the Coke in his hand to Jin Shengze: "How about getting along with your father?"

"No. Jin Shengze opened the cola and poured it: "Do you still have a spare room, borrow me to live." ”

Hey, this stinky boy has to get an inch.

Gu Bei refused without thinking about it: "That's not good, I promised the landlord not to bring people to live here." ”

Jin Shengze's face was full of contempt: "What if I were Xia Nuo?"

Gu Bei smiled: "Is there a comparison between a heavenly immortal and a toad?"

"Yes, I'm a toad. ”

Jin Shengze's face was loveless: "But then again, what does Xia Nuo look like, Gu Ye, we have been sleeping together for more than half a year, this revolutionary friendship is not deep, and in the Song Dynasty, it is the worship brother of Shuibo Liangshan, but now the people in our dormitory don't even know what the sister-in-law looks like, which is a bit too much." ”

Gu Beidao: "It's not that you are too vulgar, what can you do if Xia Nuo is so delicate and weak and scared to you." ”

Jin Shengze felt a chill: "A weak woman who is still delicate, if that is the case, you will not be dumped." ”

"Hey, you kid is all about revealing people's scars. ”

"I'm just being realistic. ”

"Please, you ball, I won't let you practice singing here, clean up the bedding and roll the calves. ”

"Yo, Master Gu, the little one is wrong, your boss has spared me a lot, and I'm quite good at washing dishes, brushing pots, and picking up soap. ”

******