"What, what, what's this?"

Aunt Yu's reaction after hearing the phrase "sweeter than first love" was extremely intense. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Auntie, you'll find out later. Gu Bei knew that he couldn't explain clearly to Aunt Yu, so when he put away his pen with a smile and inserted the "Sweeter than First Love" billboard in the most conspicuous place, he suddenly remembered such an allusion.

One day at the beginning of the 20th century, a motor of the American Ford Company had a problem, almost the entire workshop could not run, and every minute of the production line stopped meant high losses.

Later, they asked for the help of Steinmentz, a physicist and electrical expert, who asked for a mat to spread next to the motor, listened intently for three days, and finally drew a line with chalk on one part of the motor, and wrote "The coil here has been wound 16 times more." ”。

Later, the production line was quickly repaired.

The Ford manager asked Steinmentz how much he wanted to pay him, and he said, "It's not much, it's only $10,000." ”

$10,000, which was the sum of 100 years of income for an ordinary employee at that time!

Seeing that everyone was confused, Stein Mentz turned around and opened a bill: $1 for drawing a line, and $9,999 for knowing where to draw a line.

This bowl of chicken soup illustrates a truth: "Many things that seem simple are actually not easy. ”

In Gu Bei's view, the advertising slogan is such a thing, it seems to be very simple, it is a sentence composed of a few words, but what is hidden behind it is the accurate grasp of brand strategy and consumer psychology, which is very difficult, and the phrase "sweet than first love" is a very classic advertising word in later generations, which can accurately capture the consumption psychology of customers.

An old man with gray hair roasted sweet potatoes, next to a "sweet first love" brand, the target consumer group is students, the sales strategy is feelings, the first love and sweet potatoes are cleverly combined to achieve the eyeball effect, now the only lack is the promotion channel, to let everyone see this billboard.

Gu Bei turned his head to look at Xiaohua: "Xiaohua, do you want to help grandma sell more roasted sweet potatoes?"

Xiaohua's eyes lit up: "Sell more sweet potatoes?"

Gu Bei said a few words next to Xiaohua's ear, and then asked, "Do you remember?"

Xiaohua's shriveled little face immediately turned red, and she said timidly: "Brother Xiaobei, this, is this possible?"

Gu Bei gave an encouraging look: "It will definitely be done!"

Xiaohua glanced at her grandmother, nodded seriously, and then walked to the side of the sign, and shouted loudly: "Come and take a look, take a look, sweet potatoes that are sweeter than first love, a dollar......!

Hearing the voice, most of the students looked sideways curiously, in the cold wind, a little girl with a simple face and a shriveled face shouted loudly, holding a shabby printed cotton coat with both hands, and her voice was childish, this scene couldn't help but make them feel sympathy, and they also noticed the billboard that said "Sweeter than first love".

Is there anything sweeter in this world than first love?

This should be the first reaction in the hearts of everyone who sees this brand, and the cheap sweet potato and the image of the old lady and the little girl form a strong visual gap with the so-called sweet first love, which then arouses their desire to buy, and subconsciously wants to taste the taste of this sweet potato that is known as sweeter than first love.

At this time, a couple next to them finally walked to Aunt Yu's sweet potato stall.

"Auntie brought me two sweet potatoes, sweeter than my first love, my first love is by my side, see if it's sweet or sweet potatoes. ”

"Get me one too!"

"Just rush to this cute little sister, you have to have two!"

The customers of the baked sweet potato stall gradually increased, Xiaohua helped Aunt Yu next to her, took a paper bag to fill sweet potatoes for the customer, her little face was full of happy smiles, and kept saying thank you to the customers, and remember to come again next time. For this sensible orphan, the happiest thing is to sell a few more sweet potatoes for his grandmother and earn a few more dollars.

Gu Bei stood not far away and watched this scene, advertising is just a marketing strategy, it is impossible to make business popular with such an advertisement, the quality of goods is king, but it is finally a lot better, which also shows that Yu Auntie's sweet potatoes taste awesome, and many people are screaming that they are delicious after eating Yu Auntie's baked sweet potatoes.

By five o'clock, all the sweet potatoes were sold out.

Aunt Yu calculated the account and sold it for more than 200 yuan, if the business was so good every day, there would be more than 6,000 gross profits in that month, Aunt Yu couldn't close her mouth happily, and kept praising Gu Bei for being smart.

Xiaohua's eyes were crooked with a smile, and she handed the last sweet potato to Gu Bei and said, "Brother Xiaobei, you haven't eaten lunch yet, this is left for you to eat." ”

Gu Bei peeled it off and took a bite, it tasted awesome, he solved it in two clicks, helped Aunt Yu put away the stall, pulled the cart back home, and explained to Aunt Yu that he wanted to take a few sets of photos for the orphans and publish them in a public service advertisement in the magazine, and there would definitely be donations from well-wishers at that time.

Aunt Yu nodded again and again: "Child, I don't understand this, you look at it, I believe you." ”

Gu Bei thought about it for a while, turned his head to look at Xiaohua, this orphan is very typical, good-looking, but a little stunted because of heart disease, thin and small, shriveled little face with those big black eyes can easily arouse the sympathy of others, so he said: "Xiaohua, let me take a set of photos for you?"

Xiaohua timidly said if you want to dress up?

She hasn't taken a photo since she's grown up, but she looks at the photos of other children who are all dressed up beautifully, so she thinks so too.

"Not this time, next time let your sister Nuno dress you up and shoot again. ”

Gu Bei asked Xiaohua to wear the old printed cotton coat that could be worn as a skirt, and the shooting location was in the dark old house, the beams were covered with cobwebs, and the dark walls were full of potholes, Xiaohua sat on her narrow and messy bed, and there was broken light falling from the window, sprinkled on the girl's shriveled face.

Gu Bei took the SLR, aimed at Xiaohua, and suddenly asked, "Xiaohua, do you miss your parents?"

Xiaohua let out an "ah", then buried her head and didn't speak.

For an abandoned baby, mom and dad are two extremely sensitive and cruel words, which can easily cause spiritual pain, Gu Bei turned around and dragged out a wooden box from under the bed, the box was full of tattered clothes, and he turned out a brand-new tumbler from the bottom of the box.

"Brother Xiaobei, this is mine. Xiaohua said nervously.

"I know. Gu Bei handed the tumbler to Xiaohua, and although he was a little unbearable, he still said, "Take it, Xiaohua, raise your head and look at the window." ”

"Good. Little Flower looked up, and the broken light from the window fell on her shriveled little face.

Gu Bei asked again: "Xiaohua, who left this tumbler for you?"

"My mom and dad. ”

"Why do you want to hide the gifts that Mom and Dad left you?"

"I want to wait until they find me. ”

"You think your parents are playing hide and seek with you?"

"That's what Grandma said. ”

"Can you believe it?"

"Phase...... Believe. Xiaohua clutched the brand-new tumbler tightly in both hands, her thin body curled up in a ball on the cramped bed, and the light smashed against her shriveled face, and her dull eyes were a little frightened, like a bird that has lost its protection on a rainy night.

"Do you miss Mom and Dad?"

"Want to ......"

"What do you want to say to them?"

"Xiaohua has never seen you, but Xiaohua misses you so much. Xiaohua tilted her head and tears flowed down her face.

"Click"!

Gu Bei pressed the shutter, and the picture froze.

******