Chapter 24 Advance sales publicity

With the defeat of Yang Degao and the retreat of Qingjiang, the war between the Lin family in Qingjiang and the Yang family in the provincial capital ended in the victory of the weak Lin family, and the eight real estate projects under Daifuku Real Estate have all been capped and can be sold at any time.

On the day of May Fourth Youth Day, Lin Furong and Zhu Xuezhen returned from Xiangjiang, Lin Cheng's family reunited after a month of separation, remembering the embarrassment of fleeing Qingjiang in embarrassment a month ago, the family's eyes were sour, even Lin Furong, who was born in the military, couldn't help but shed tears.

After celebrating his homecoming, his parents called Lin Cheng to the study and asked him about the acquisition of Qingjiang Machinery Factory.

Unexpectedly, Lin Cheng said: "There is no need to rush to acquire Qingjiang Machinery Factory, I have already won over Mao Debiao's family, who have great prestige in the machinery factory, and they will come forward to appease the workers." However, at present, our top priority is to sell the capped real estate smoothly as soon as possible, and at that time, the assets of our Lin family will increase nearly tenfold, and you, father, will also become the richest man in our Qingjiang City. ”

Suddenly heard the words of the richest man in Qingjiang, even if he was as calm as Lin Furong, his pupils couldn't help but dilate, and even his breathing began to become heavy.

"The richest man in Qingjiang, the richest man in Qingjiang......" Mother Lin Zhu Xuezhen muttered these four words even more, her eyes narrowed with laughter.

Seeing that his parents lost their temper for the title of the richest man in Qingjiang, Lin Cheng also cried and laughed in his heart: "My parents are too unproductive, what is the richest man in Qingjiang, our old Lin family will become the richest man in eastern Guangdong and even the richest man in the country in the future!"

After more than ten seconds, Lin Furong is worthy of being a soldier and a person who has fought in a war, he was the first to wake up from the fantasy of the richest man in Qingjiang, and said: "Now our real estate has not even sold a room, and it is still far from the richest man in Qingjiang, according to past experience, it will take at least a year to sell all the buildings, and after a year, who can become the richest man is not necessarily?!"

"What! It takes a year to sell a house, this is too long, right?!" Lin Cheng said in shock.

"Of course, our eight buildings are all high-rise buildings with more than twenty or thirty floors, and all the buildings add up to about 3,200 units, and it is impossible to sell all these 3,200 units in less than a year. Lin Furong explained.

Hearing Lin Furong's explanation, Lin Cheng finally reacted, it is only 1997, and it is not a new century in which the real estate industry is thriving to explode, and the real estate market in later generations is popular for pre-sale, as long as the developer gets the land and bank loans, and then the planning drawings of the real estate and the sand table model of the building made are displayed in public, there will be a large number of guests to crowd the sales office.

Nowadays, real estate developers are generally more honest, and they only start to sell buildings after the building is capped, and the current people still have great expectations for the welfare housing of state-owned units, which leads to the sluggish real estate market.

"Dad, you leave the sales work to me, I promise you, as long as it takes a month, I will sell all the buildings. Lin Cheng said suddenly.

"What!a month?, this can't be!" Lin Furong shook his head.

"Cheng Zai, you have to have a limit to bragging, right?!" Maybe Lin Cheng said this too much, and even Zhu Xuezhen, who had been on Lin Cheng's side, didn't believe it.

"Dad, I am willing to issue a military order, please trust me. Lin Cheng said firmly.

Seeing Lin Cheng's firm determination, and thinking of Lin Cheng's demonic performance in the past month, Lin Furong finally chose to believe in Lin Cheng again, he nodded and said, "Okay, I'll believe you once and hand over all the sales work to you." ”

……

With the support of Lin Furong, Lin Cheng finally stepped into the front desk for the first time and took over the sales department of Daifuku Real Estate.

In his previous life, he was aggrieved for a lifetime, and he never appeared on TV or newspaper reports in his life, and the most beautiful scene even dates back to when he was rated as a top three student in the second grade.

In this life, Lin Cheng was reborn and returned, and he didn't plan to learn from the protagonists of other online rebirth novels, he wanted to become famous and do great things, so that the whole of China would know his Lin Cheng's name, in a word, he just wanted to appear in front of people.

Just like Dr. Chan sang in "Exaggeration": At the eighteenth year of that year, at the ball of his alma mater, he stood like a minion. At that time, I tearfully swore that you must see me.

With the enthusiasm to do a big job, Lin Cheng rented a helicopter from the provincial military region through the relationship of his father's comrade-in-arms Liu Jianguo, and bought a high-definition camera worth tens of thousands of dollars in Huacheng, and carried out 360-degree aerial photography of the eight real estate projects that were about to be sold without dead ends, and selected several high-end, atmospheric, and high-grade photos to make a conceptual promotional map of the real estate.

After the promotional pictures were made, Lin Cheng went to the provincial capital again, and invited a famous advertising company to make eight large-scale advertising pictures at a high price, and Lin Cheng came back to erect these advertising pictures outside the gates of the eight real estate buildings, so that all the people passing by could see them clearly.

Originally, Lin Cheng wanted to plagiarize the classic advertising slogan of Country Garden's "give you a five-star home", but after careful inspection, he found that this advertising slogan had appeared in 1994, so he gave up.

However, in order to publicize it, Lin Cheng also spent a high price of 1 million on Qingjiang TV for half a month in a row, and the advertising density of the future generations was constantly bombarded 24 hours a day, and the eight real estate projects of Daifuku Real Estate were well known in the streets.

At the same time, in order to enhance the publicity effect, Lin Cheng rented Wanzhong Square, which is the most densely populated area in Qingjiang, for a month, and built a huge glass house in the center of the square.

After Lin Cheng was reborn, he let go of all his scruples for the first time, let go of his hands and feet, and completely heated up the real estate, TV commercials, newspaper advertisements, and even advertisements at bus stops.

After half a month of intensive bombardment, Lin Cheng put the real estate opening ceremony on May 18, which coincided with Sunday, and the weather forecast said that the weather would be very clear, which was a good time to open.

In order to show the world his muscles, Lin Cheng sent all the famous heads and brains in the city to invite Han, and invited several third-tier singers from Huacheng to perform, making the opening ceremony extremely lively.