Zhang Xuebin is 30 years old this year. Pen ~ fun ~ pavilion www.biquge.info

He worked in Nongfu Spring for six years, dedicating one-fifth of his life to Nongfu Spring, starting as an editor, working his way up to the position of deputy editor-in-chief of the Enterprise Publicity Department.

Nongfu Spring's corporate publicity is notoriously strong in the beverage industry, and it can be called the first in the country, on the one hand, because the senior management attaches great importance to corporate propaganda and invests a lot of manpower and material resources, and on the other hand, because Nongfu Spring's corporate publicity department has brought together a large number of advertising planners.

It stands to reason that Zhang Xuebin's appointment as deputy editor-in-chief in such a unit can reflect his personal value and show his personal talent, but the deputy is the deputy after all, and there is a mountain above his head pressing him.

At the beginning of the year, the editor-in-chief of the planning department was poached by the rival Cestbon Group, Zhang Xuebin thought that the sub-word on the top of his head could finally be removed, regardless of qualifications and ability, he was the best candidate for the company, but he did not expect that the senior management actually dug up Liu He, the deputy editor-in-chief of Suzhou and Hangzhou Metropolis Daily, as the head of the enterprise propaganda department, and pulled a team of people to form a competitive relationship with Zhang Xuebin's team, which made the entire enterprise propaganda department filled with the smoke of war every day.

At that time, Zhang Xuebin had the idea of resigning and going to sea.

Half a year ago, Zhang Xuebin took the lead in planning a 10,000 yuan solicitation of advertising slogans to build momentum for Nongfu Spring Qiandao Lake mineral water, the activity was very successful, and the gimmick of the 10,000 yuan prize attracted countless planning masters to vote, of course, the biggest gain of this activity is Gu Bei's advertising copy:

"We don't produce water, we're just nature's porters. ”

It is hard to imagine that an external copywriter has created such a perfect fit for Nongfu Spring's corporate culture and new product Qiandao Lake mineral water under the premise of no new product advertising survey materials and no internal advertising plan.

Zhang Xuebin immediately decided to lead the team to adjust the creative plan of the advertising plan around this copy.

The creative plan of advertising planning includes design performance, appeal theme, media selection, etc., which is the soul of advertising from birth to baking, which is very important. However, Liu He forcibly intervened and handed over the creative plan to another deputy editor-in-chief, Zhao Zhiqiang, who was Liu He's cronies brought out from Suzhou and Hangzhou Metropolis Daily, and let Zhang Xuebin be responsible for the follow-up advertising design and production.

What can Zhang Xuebin say?

Don't fight, the frustration in his heart can't be excreted, he is more and more confused about what the value of staying in Nongfu Spring is, people in their thirties, not married, bought a house for the mortgage, every day from 9 to 5 in the hustle and bustle of the city to sink and get lost, for the sake of livelihood, every day is a rapid rotation, today is a copy of yesterday, tomorrow is today's repetition, unconsciously, the annual rings of the years have been deep under the dense circle......

The idea of his resignation and going to sea became stronger and stronger.

After working hard in the advertising industry for so many years, Zhang Xuebin has accumulated a large number of big customers and contacts all over the country, and opening an advertising company is promising, but he has never been able to make up his mind until he meets Gu Bei, Gu Bei's endless creativity makes him breathtaking, but the most incredible thing for him is Gu Bei's age, only eighteen years old, and Nishizawa is a freshman!

Zhang Xuebin was really shocked.

He had always thought that Gu Bei was a copywriter in his thirties, he never thought that Gu Bei would be so young, this was really unscientific, but he knew that Gu Bei could not make this kind of joke, so he could only regard Gu Bei as an innate copywriting genius, which made his idea of partnering with Gu Bei to start a business even stronger.

When submitting the resignation report, Zhang Xuebin's heart was heavy and depressed, a dog has been raised for a long time and has feelings, not to mention that this is a company that has dedicated most of his youth, however, when he left, looking at the gate of Nongfu Spring headquarters immersed in the thick twilight for the last time, he suddenly had a desire to conquer in his heart, like a lion rushing out of the cage.

Zhang Xuebin took his mobile phone and dialed Gu Bei's phone: "I'll go to Qingchuan for an interview this Saturday." ”

Gu Bei said okay.

When Gu Bei returned to the dormitory, Ma Rulong was copying small notes.

For a whole semester, Ma Rulong has not taken classes well, and the exams are all based on small notes, according to him, the teachers in the university are stupid hats, and they will only talk about the outline of the textbook step by step in class every day, and almost none of them can be explained vividly, as for the subversive exploration and pursuit of the truth, it cannot be said that there is no species, but extinction, in this case, why do students go to class? If it's just to cope with the exam, the final exam has to go through the textbook from beginning to end, and there is no need to listen to the nagging of the teachers.

"Yo, Master Ma, you're really busy at night, what are you doing, cheating?" Gu Bei pulled a chair and sat over, and teased: "This is not very good, you are a key undergraduate student." ”

"You don't understand this, since I was a child, my teachers have told us not to be nervous during the exam, treat it with a normal heart, and do it like you usually do your homework. Isn't that right?" Ma Rulong took a hibiscus in his mouth and said: "What's more, even Confucius said that if you try today, you will do evil today." I'm just carrying forward the thoughts of our saints. ”

"Yo, yes, Ma Ye, plagiarism has also copied you to a new height. ”

"Master Ma, I'm here to point out a bright avenue for the children who come to Xize to study at university, you can do anything in college, just don't waste your youth just to be a top student. ”

"Where did this deep understanding come from?"

"To be honest, when I first came to Nishizawa, I was very ambitious and enthusiastic about learning, and after a few classes, I changed my mind, because the teachers would only teach the textbook step by step, but is the knowledge in the textbook the truth? No, it is pandering, it is clichés, it is hypocrisy, even if we work hard to attend the lecture and get a full score on the exam, but what is it? After two months, we have forgotten everything, our thoughts are still not inspired, we are still a group of exam machines, after going out of society, is it not the boss of the company to send a test paper, I scored 100 points, he let me be promoted and raised, to the peak of life?"

Ma Rulong took a puff of cigarette and sighed: "Xize is a holy place for catechumens, but the temple of thought is full of minions of life, the laity are in charge, and the mixed people have become the mainstream. Perhaps we will only understand a truth when we get out of the university, the university is a place to train eunuchs, and it castrates the mind. ”

Gu Bei leaned back in his chair and said: "How do I think your ideas are too extreme, it is an unreliable thing to hand over the responsibility of cultivating ideas to the teacher, the pursuit of truth means loneliness, this thing can't follow the crowd, it can be seen from Thoreau's life experience." ”

Ma Rulong said "hey": "It seems that our brothers also have differences of opinion." ”

Gu Bei smiled, put his arm around Ma Rulong's shoulders and said, "Let's seek common ground while reserving differences, but Master Ma, we have to go back to our old business." ”

"Your, the shopkeeper's work, mine, the coolie's work, say, what's the matter?"

"I want to get Lin Guodong. ”

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